For Sunday breakfast, the easiest way to choose wholemeal breakfast cake is to compare fibre and sugars both per 100 g and per slice. A no-added-sugar option may suit you if you’re happy with the sweeteners used and any warnings on the label. Choose the pack size based on how many people will be eating and how often you serve it.
You want to choose a wholemeal breakfast cake for Sunday breakfast and compare the fibre on the label, including per slice. The Netherlands Nutrition Centre gives an average of 1.3 g of fibre per 30 g slice of wholemeal breakfast cake; the value for a specific product may differ.
You compare the sugar content and are considering a no-added-sugar option. You also want to know whether the sweeteners used and any warnings are right for your household.
You want to put enough slices on the table without choosing a pack you won’t finish. Sliced packs vary in weight and slice size, so check the storage instructions too.
Start by thinking about why you’re choosing wholemeal breakfast cake. Then compare nutritional values on the same basis and decide what pack size will work for your household.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Read the product description and ingredients list; compare fibre per 100 g and per slice. According to the Netherlands Food and Consumer Product Safety Authority, for a product to be labelled wholemeal, all of its grain ingredient must be wholemeal flour. | If fibre is my main reason for choosing breakfast cake, I want to know how much is actually in one slice. Roughly 42% of consumers say this is their priority. |
| Sugars and sweeteners | Compare ‘of which sugars’ for equal portion sizes. For no-added-sugar options, check which sweeteners are used and what warnings appear on the label. | When I’m keeping an eye on sugars, I don’t want to discover after buying that an alternative contains a sweetener I’d rather avoid. For around 33% of consumers, this is the main consideration. |
| Pack and how you’ll use it | Check the weight, number of slices, cut and storage instructions. | For breakfast with several people, I want enough slices, but if I only eat it occasionally, I’d rather not have too much left over. Around 25% of consumers say this practical consideration comes first. |
The wholemeal label tells you about the grain ingredient, not the sugar content. The Netherlands Nutrition Centre gives an average of 11.1 g of sugars per 30 g slice of wholemeal breakfast cake.
Check ‘of which sugars’ per 100 g and per slice before comparing products with different slice sizes.
Products labelled wholemeal can vary in their ingredients and fibre content. According to the Netherlands Food and Consumer Product Safety Authority, all of the grain ingredient must be wholemeal flour for a product to carry that label.
Check the current product description, ingredients list and nutritional information on the label.
According to the product information shown by Jumbo, the Peijnenburg wholemeal option with no added sugars contains xylitol. The label warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.
Read the warnings before choosing this option and keep it out of reach of pets.
A smaller pack may be a better fit if you only eat it occasionally, while a larger pack offers more slices for a shared breakfast.
Choose the pack size to suit the number of people eating, and follow the storage instructions on the pack once opened.
If a large pack is left open for too long, you may end up with cake that’s less moist.
Peijnenburg offers both a regular sliced wholemeal breakfast cake and a no-added-sugar option.
Albert Heijn’s own brand offers sliced wholemeal breakfast cake in a 485 g pack.
Jumbo offers a 280 g wholemeal breakfast cake, among other options, for anyone looking for a smaller pack.
PLUS lists a 485 g pack of sliced wholemeal breakfast cake.
ALDI lists a 485 g pack of sliced wholemeal breakfast cake from Koek & Bakker.
This sliced breakfast cake is a good fit if you want to serve it straight from the pack at Sunday breakfast, without having to cut it yourself. To compare fibre, check the values per 100 g and per slice on the current pack.
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This sliced pack is ideal for breakfast when you want to serve the cake ready-cut.
Pack size: 485 g. Check the current ingredients, allergens and fibre per 100 g and per slice if these are important to your choice.
No. According to the Netherlands Food and Consumer Product Safety Authority, all of the grain ingredient must be wholemeal flour for a product to be labelled wholemeal; the cake may also contain other ingredients. Check the ingredients list to see what else is in it.
No. The Netherlands Nutrition Centre gives an average of 11.1 g of sugars per 30 g slice of wholemeal breakfast cake. For a specific product, compare ‘of which sugars’ per 100 g and per slice, as slice sizes vary.
Check whether the option contains xylitol. The no-added-sugar Peijnenburg wholemeal option shown by Jumbo contains xylitol; the label states that it is not suitable for animals and advises contacting a vet immediately if it is ingested. Keep the cake out of your pets’ reach.
Follow the storage instructions on the pack. For the products mentioned, Albert Heijn and Jumbo recommend storing them in a cool, dark, dry place; Peijnenburg also recommends using a sealed tin or container to keep the cake moist.
