Choose wholemeal breakfast cake for a late-night snack by comparing the ingredients, fibre and sugars in the slice you plan to eat. The word ‘wholemeal’ alone doesn’t tell you how much fibre or sugar a slice contains. Even if you choose a variety with no added sugars, check the nutritional information per serving.
You want to know how much fibre the slice you plan to eat will provide. So compare the fibre per serving and the ingredients, rather than relying on the word ‘wholemeal’ alone. Voedingscentrum describes wholegrain products as being made from the entire grain.
You want to be able to choose breakfast cake as an evening snack while keeping track of the sugars in each slice. The claim ‘no added sugars’ doesn’t replace the ‘of which sugars’ line in the nutritional information.
You’re looking for sliced breakfast cake for several snack occasions and want to take the pack weight and stated serving size into account. Jumbo lists a 280 g wholemeal variety, while ALDI and Lidl show sliced wholemeal varieties weighing 485 g. Compare the nutritional information for each product separately.
Start with the ingredients and nutritional information per slice. Then check whether the serving size and pack suit the way you plan to enjoy the breakfast cake.
| What to consider | What to check | Who is it for? |
|---|---|---|
| Fibre and wholemeal ingredients | Read the ingredients list and compare fibre per 100 g and per slice you plan to eat. | If I have a slice in the evening, I want to know how much fibre it provides, rather than relying on the name ‘wholemeal’. For around 42% of consumers, fibre is the main consideration. |
| Sugars per slice | Compare ‘of which sugars’ for the same serving size; don’t interpret ‘no added sugars’ as ‘sugar-free’. | When choosing a sweet evening snack, I want to weigh up how much sugar my serving contains. This is the most important consideration for around 33% of consumers. |
| Serving size and pack | Check the number of slices, the stated serving size and the pack weight. | If I’m buying for several snack occasions, I want a pack with clearly stated slice and serving sizes. Around 25% of consumers prioritise this convenience. |
For its wholemeal variety with no added sugars, Peijnenburg lists 4.7 g of fibre and 1.4 g of sugars per 28 g slice. For its standard Peijnenburg Wholemeal, Jumbo lists 1.4 g of fibre and 11 g of sugars for the same slice size. The name alone doesn’t tell you about this difference.
Compare the fibre, ‘of which sugars’ and serving size on the label of the variety you want to buy.
For the wholemeal variety with no added sugars reviewed here, Peijnenburg still lists 4.9 g of sugars per 100 g.
Use the claim as a guide, then check the nutritional information per slice.
The weight and sliced format don’t tell you how much fibre or sugar a slice contains, or which allergens are relevant to your choice.
Check the latest nutritional information, ingredients and allergen details for the specific product.
The type of product doesn’t tell you which type of salt is used in a particular breakfast cake.
Check the ingredients list or ask the manufacturer for product information if this matters to your choice.
Peijnenburg offers a standard sliced wholemeal breakfast cake and a sliced 100% wholemeal variety with no added sugars. The two packs discussed each contain 12 slices and weigh 345 g.
Jumbo lists a 280 g own-brand Wholemeal Breakfast Cake alongside Peijnenburg varieties.
ALDI lists a 485 g pack of sliced wholemeal breakfast cake by Koek & Bakker.
Albert Heijn lists an own-brand product called AH Wholemeal Sliced Breakfast Cake.
This selection features sliced wholemeal breakfast cake for anyone who wants to choose a slice as an evening snack. Check the latest packaging to assess the fibre, sugars and allergens in that slice.
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A sliced variety for anyone who wants to choose a slice as an evening snack.
Pack: 485 g. Check the latest packaging for nutritional information per slice, as well as the ingredients and allergens.
Compare the fibre per 100 g and per slice, and check which wholemeal ingredients the product contains. Voedingscentrum describes wholegrain products as being made from the entire grain; the amount of fibre per serving can vary between breakfast cake varieties.
No. For its wholemeal variety with no added sugars, Peijnenburg lists 4.9 g of sugars per 100 g and 1.4 g per 28 g slice. Check the ‘of which sugars’ line on the packaging to see how much is in your serving.
Read the latest ingredients list and allergen details for the exact variety you want to buy. The Netherlands Food and Consumer Product Safety Authority describes labelling requirements for 14 allergens; don’t assume another brand or variety has the same ingredients.
You can’t tell from the type of product alone. Check the ingredients list or ask the manufacturer about the specific product if the type of salt used matters to your choice.
Follow the storage instructions on the packaging of your breakfast cake. For the Peijnenburg variety discussed, Jumbo recommends storing it in a cool, dark place in a sealed tin or container.
