Fibre-conscious Easter shoppers
You want to serve breakfast cake and compare how much fibre a slice provides, rather than relying on the ‘wholemeal’ label alone.
Who is this choice for?
Households keeping an eye on sugars
You compare the sugar content of different recipes and, when choosing a no-added-sugar version, want to know which sweeteners or polyols it contains.
Shoppers who need to check ingredients carefully
You keep an eye out for rye and other gluten-containing cereals, or keep products containing xylitol out of pets’ reach.
What should you look for when buying?
For your Easter table, start by comparing the nutritional information per 100 g, then check how much a slice weighs. Next, check the ingredients and allergen information on the pack you’re buying.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Fibre and wholemeal flour | Compare fibre per 100 g and per slice; check which wholemeal flour is listed in the ingredients. | If I’m choosing breakfast cake for a fibre-conscious Easter table, I want to know what a typical slice provides. Around 44% of consumers prioritise fibre and wholegrain ingredients. |
| Sugars and sweeteners | Read the ‘of which sugars’ figure per 100 g and, for no-added-sugar versions, check the ingredients for sweeteners and polyols. | I want to compare a recipe with less sugar without overlooking sweeteners. Around 33% of consumers prioritise this balance. |
| Allergens and use | Read the latest allergen information; if the product contains xylitol, check the warnings on the pack too. | If someone at the table needs to avoid certain cereals or you have pets at home, the ingredients matter. This is the first consideration for around 23% of consumers. |
Common mistakes
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Relying on ‘wholemeal’ alone
The label doesn’t tell you how much fibre or sugar a slice contains. Even the standard wholemeal versions reviewed vary in their values per 100 g.
Compare the nutritional information per 100 g, then check the slice size and the flour used.
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Assuming ‘no added sugars’ means ‘nothing else to consider’
For the version reviewed, Peijnenburg lists xylitol and 24 g of polyols per 100 g. The brand warns that excessive consumption may have a laxative effect and states that xylitol is unsuitable for animals.
Read the ingredients and warnings for this version, and keep breakfast cake containing xylitol out of pets’ reach.
Brands compared
These product ranges show why the label tells you more than just whether something is called ‘wholemeal’: packaging, fibre, sugars and ingredients vary between versions.
Peijnenburg
Offers both standard sliced wholemeal breakfast cake and a sliced wholemeal version with no added sugars.
- According to Peijnenburg’s product information, Volkoren Gesneden contains 5.1 g of fibre and 39 g of sugars per 100 g. The no-added-sugar version lists 17 g of fibre and 4.9 g of sugars per 100 g.
- According to Peijnenburg, the no-added-sugar version contains xylitol and 24 g of polyols per 100 g; also check the statement about possible traces of nuts and milk.
Albert Heijn
The 485 g pack of sliced wholemeal breakfast cake is an option if you’re looking for a larger pack for several occasions.
- Albert Heijn lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g for this version.
- The product information lists 34 g of added sugars per 100 g and mentions rye and gluten-containing cereals. Check the latest allergen information on the pack.
Jumbo
The 280 g pack of wholemeal breakfast cake is a smaller option to compare with other standard versions.
- Jumbo lists 35.9% wholemeal rye flour and 8.2 g of fibre per 100 g for this product.
- The same product information lists 35.5 g of sugars per 100 g and the allergens gluten, rye and wheat.
PLUS
The 485 g pack of sliced wholemeal breakfast cake is another larger pack to compare by ingredients.
- PLUS lists 41% wholemeal rye flour and 5.7 g of fibre per 100 g for this version.
- PLUS lists 34.1 g of sugars per 100 g. The product contains rye and gluten-containing cereals; check the pack for other cereals that may also be present.
Lidl
Lidl lists a 485 g pack of sliced wholemeal breakfast cake as a shop product.
- The stated pack size makes it easy to include in your choice for the Easter table.
- For a comparison of fibre, sugars, ingredients and allergens, read the nutritional information on the product itself.
Breakfast cake at Joybuy
This sliced wholemeal breakfast cake may suit you if you’re looking for a larger pack for several occasions. Compare the nutritional information and allergens on the current pack before setting it alongside other versions.
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g'woon sliced wholemeal breakfast cake 485 g
Sliced wholemeal breakfast cake for anyone looking for a pack to enjoy on several occasions.
Pack size: 485 g. To compare, check the fibre and sugars per 100 g on the pack. If you have an allergy, read the latest allergen information, paying particular attention to rye.
Frequently asked questions
How much fibre is there in a slice of wholemeal breakfast cake?
The Netherlands Nutrition Centre (Voedingscentrum) gives 1.3 g of fibre for a 30 g slice of wholemeal breakfast cake. The amount in the slice you buy depends on the recipe and its weight, so check the nutritional information on the pack.
Is breakfast cake with no added sugars automatically the right choice if I’m watching my fibre intake?
No. Compare the fibre and sugars per 100 g for each product. For its wholemeal version with no added sugars, Peijnenburg lists 17 g of fibre and 4.9 g of sugars per 100 g, as well as xylitol and 24 g of polyols per 100 g. Other versions won’t necessarily have the same ingredients.
What should I look out for in wholemeal breakfast cake if someone needs to avoid gluten or rye?
Before buying, check the ingredients and the latest allergen information for the specific pack. The wholemeal versions reviewed from Albert Heijn, Jumbo and PLUS list rye and gluten-containing cereals, so don’t rely on the ‘wholemeal’ label to decide whether a product is suitable.
How should I store breakfast cake after Easter brunch?
Follow the storage advice on the pack and seal it properly after use. Also check the best-before date on the product you’ve bought.