Who is this for?

People working from home who keep an eye on fibre

You want breakfast cake as a quick part of your lunch and compare its fibre content per 100 g. Peijnenburg lists 17 g of fibre per 100 g for its no-added-sugar wholemeal variety and 5.1 g for its standard wholemeal variety.

People keeping an eye on sugars

You want to compare sugar content without assuming that ‘no added sugar’ means sugar-free. The Peijnenburg variety reviewed also carries a warning about the sweetener xylitol.

People looking for a pre-sliced pack to keep in stock

You want a pack for several working-from-home days that you don’t have to slice yourself. The wholemeal varieties reviewed from PLUS, ALDI and Lidl are listed in 485 g packs; check which variety is actually available to buy.

What should you look for in wholemeal breakfast cake?

Start by comparing the nutritional information per 100 g, then check the ingredients and packaging information. This helps you weigh up differences in fibre or sugars against the convenience of a pre-sliced pack.

What to look for What to check when buying Who it matters to
Fibre Compare fibre per 100 g and check which wholemeal flour is listed in the ingredients. If fibre is my priority at lunchtime, I want to compare the figures rather than rely on the word ‘wholemeal’. For around 40% of consumers, fibre content is the most important factor.
Sugars and sweeteners Compare ‘of which sugars’ per 100 g. If you’re considering a variety with sweeteners, check the ingredients and usage warning too. I want a sweet slice of breakfast cake, but I choose mainly based on the sugar content and want to know which sweeteners it contains. Sugars are also the first consideration for around 40% of consumers.
Packaging and availability Check the pack weight, whether the cake is sliced and where you can buy the variety you’ve chosen. For my work-from-home days, I want a pre-sliced pack that’s easy to buy. For around 20% of consumers, that practical convenience comes first.

Common mistakes when choosing

  • Assuming wholemeal breakfast cake is automatically low in sugars

    Peijnenburg lists 39 g of sugars per 100 g for its standard wholemeal variety; PLUS lists 34.1 g per 100 g for its wholemeal breakfast cake. So the word ‘wholemeal’ is no substitute for comparing sugar content.

    For the varieties you’re considering, check the ‘of which sugars’ figure and compare values on the same basis, preferably per 100 g.

  • Overlooking the warning about xylitol

    The Peijnenburg no-added-sugar variety reviewed contains xylitol. The label warns that excessive consumption may have a laxative effect and states that xylitol is not suitable for animals.

    Read the usage warning before choosing this variety and keep the product out of reach of pets.

  • Assuming all breakfast cake contains iodine

    According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So you can’t assume that every breakfast cake contains iodine from baker’s salt.

    Check the product-specific information if iodine content is important to your choice.

Brands compared

Peijnenburg

Peijnenburg offers both a standard wholemeal breakfast cake and a no-added-sugar wholemeal variety.

  • The no-added-sugar variety lists 17 g of fibre and 4.9 g of sugars per 100 g; the standard wholemeal variety lists 5.1 g of fibre and 39 g of sugars per 100 g.
  • The no-added-sugar variety contains xylitol, rye and gluten. Read the usage warning on the packaging.

Albert Heijn

Albert Heijn lists its own wholemeal breakfast cake, including a pre-sliced variety.

  • The range overview includes a 485 g pack of pre-sliced wholemeal breakfast cake.
  • Check the nutritional information on the specific pack before choosing based on fibre or sugars.

PLUS

PLUS lists its own pre-sliced wholemeal breakfast cake in a 485 g pack.

  • For this variety, PLUS lists 41% wholemeal rye flour, 5.7 g of fibre and 34.1 g of sugars per 100 g.
  • If sugars are your main consideration, compare the figure per 100 g with those of the other varieties you’re considering.

Koek & Bakker (ALDI)

ALDI lists sliced wholemeal breakfast cake by Koek & Bakker in a 485 g pack.

  • The cake is pre-sliced, which is useful if you’re looking for a pack to enjoy over several lunches.
  • Check the nutritional information and allergen declaration on the pack you’ve chosen before comparing it with other varieties.

Wholemeal breakfast cake on Joybuy

This pre-sliced wholemeal breakfast cake suits anyone looking for a pack that’s ready to eat at work-from-home lunchtime. Check the nutritional information on the packaging if fibre or sugars will determine your choice.

g'woon wholemeal breakfast cake, sliced, 485 g

g'woon wholemeal breakfast cake, sliced, 485 g

An option if you’re looking for pre-sliced wholemeal breakfast cake for your work-from-home lunch.

Pack size: 485 g. Before choosing based on fibre, sugars or ingredients, check the nutritional information per 100 g and the latest allergen declaration on the packaging.

View on Joybuy

Frequently asked questions

Does ‘no added sugar’ mean breakfast cake is sugar-free?

No. Peijnenburg lists 4.9 g of sugars per 100 g for the wholemeal no-added-sugar variety reviewed. It also contains xylitol, so check the nutritional information, ingredients and usage warning.

Are the wholemeal breakfast cakes reviewed gluten-free?

No. The Peijnenburg and PLUS varieties reviewed list rye. Always check the latest ingredients and allergen declaration on the packaging of the breakfast cake you want to buy.

Is iodine guaranteed to be in Dutch breakfast cake?

No. According to the Netherlands Nutrition Centre, bakers are not required to use baker’s salt. So don’t assume a breakfast cake contains iodine unless you’ve checked the product-specific information.

How should I store opened breakfast cake between work-from-home lunches?

Reseal the packaging securely after opening and follow the storage advice on the pack. Peijnenburg says its breakfast cake can be stored in a sealed container or tin.