On a tight budget, choose a pack that suits your household’s needs, then compare the fibre and sugars per 100 g for the exact variant. The wholemeal label alone tells you nothing about the amount of sugar. A variant with no added sugars may also contain xylitol, which comes with a warning against excessive consumption.
You’re looking for a pack to enjoy at home and want to compare its nutritional value too. The Jumbo variant assessed lists 8.2 g of fibre per 100 g; the Albert Heijn and PLUS variants assessed each list 5.7 g per 100 g. So the fibre content varies from product to product.
You want to look beyond the word ‘wholemeal’. For a reduced-sugar or no-added-sugar variant, check the sugars per 100 g, ingredients and any warnings as separate points.
If particular grains or allergens matter to your choice, check the ingredients and allergen information on the current packaging. Don’t rely solely on the product name or a product page you viewed previously.
First, decide what pack size works for your household. Then compare the nutritional information per 100 g. If you’re considering a variant with sweeteners, check the ingredients and warnings too.
| What to consider | What to check when buying | Who should consider this? |
|---|---|---|
| Pack size | Check the net weight and choose an amount your household will use. | If you’re buying breakfast cake for home, you’ll want a pack that suits how much you use; around 42% of consumers put this practical budget consideration first. |
| Fibre and wholemeal content | Compare fibre per 100 g and check which grains are listed in the ingredients. | If fibre is your main priority, you’ll want to assess the exact variant, even if another pack looks more appealing; this is the first consideration for around 33% of consumers. |
| Sugars and sweeteners | Check sugars per 100 g. For variants with no added sugars, look at the sweeteners and any warnings. | If reducing sugar is your deciding factor, you’ll want to know what the product contains instead; around 25% of consumers say this is their primary need. |
‘Wholemeal’ describes the grain ingredient, not the amount of sugars in the breakfast cake. Fibre content also varies between the variants assessed.
Compare the fibre and sugars per 100 g on the labels of the products you’re considering.
The 280 g and 485 g packs assessed don’t contain the same amount of breakfast cake. If you don’t take the weight into account, you’re not comparing the same quantity of product.
Check the net weight and consider how much your household will actually use.
The Peijnenburg variant assessed contains xylitol. The product information warns that excessive consumption may have a laxative effect and says that xylitol is not suitable for animals.
Check the ingredients and warnings for the exact variant, and keep products containing xylitol out of pets’ reach.
Ingredients and allergen information may differ from details you’ve seen online before if the recipe has changed.
If you have a relevant allergy or intolerance, check the current packaging before use.
The details below apply to the variants named, not to each brand’s full range. Always check the nutritional information on the pack you buy.
The sliced wholemeal breakfast cake from PLUS assessed here comes in a 485 g pack.
The sliced wholemeal breakfast cake from Albert Heijn assessed here comes in a 485 g pack.
Jumbo’s wholemeal breakfast cake assessed here comes in a 280 g pack.
Peijnenburg offers several wholemeal variants, including a 345 g pack with no added sugars.
ALDI describes a 485 g pack of sliced wholemeal breakfast cake from Koek & Bakker.
This 485 g pack of sliced wholemeal breakfast cake could suit you if you’re looking for something to enjoy at home. Check the label for the nutritional information for the exact variant.
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For anyone looking for sliced wholemeal breakfast cake to enjoy at home. If fibre and sugars matter to your choice, compare the amounts per 100 g on the current packaging.
No. The wholemeal label tells you about the grain ingredient, not the amount of sugars. The Netherlands Nutrition Centre lists 11.1 g of sugars and 1.3 g of fibre per 30 g slice of wholemeal breakfast cake. For a specific variant, check the nutritional information on the packaging.
Choose an amount you’ll actually use. The 280 g and 485 g packs assessed contain different amounts of breakfast cake. If you’re choosing between variants, compare the nutritional information per 100 g as well.
The label refers to the grain ingredient in the product. According to the NVWA, in a food labelled wholemeal, all of the grain ingredient must be wholemeal flour. Check the ingredients and nutritional information for the exact pack before making your choice.
It doesn’t mean the breakfast cake contains no sugars. The Peijnenburg variant assessed lists sugars and contains xylitol; the product information warns that excessive consumption may have a laxative effect and says that xylitol is not suitable for animals.
You can’t tell from the product name. To find out whether a particular breakfast cake contains iodised baker’s salt, check the current ingredients information. If you have a specific question about the type of salt used, contact the manufacturer.
