When choosing wholemeal breakfast cake for a Christmas market, start by deciding what matters most to you: comparing fibre, limiting sugars per portion, or taking slices along and sharing them easily. Then check the nutritional information and allergens on the packaging; wholemeal does not automatically mean that a breakfast cake is low in sugars or gluten-free.
If you want to take wholemeal breakfast cake to a Christmas market, you can compare the fibre per 100 g and per slice you plan to eat. The Netherlands Nutrition Centre describes wholegrain cereal products as a source of fibre; the amount of fibre stated for breakfast cake varies from product to product.
When comparing sugars, look at the portion size and ingredients list as well as the figure per 100 g. The claim ‘no added sugars’ does not rule out the use of sweeteners.
A sliced cake or a pack containing several individual portions may suit the number of people you’re bringing something for. Compare the net weight, number of portions and storage instructions.
First decide which feature matters most to you. Then use the nutritional information per 100 g to compare products, and the portion information to work out what you’ll actually take along.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Fibre and wholegrain ingredients | Compare fibre per 100 g and per planned portion; also check how much wholemeal flour is listed in the ingredients. | If fibre is my main concern, I want to know what one slice contains rather than relying on the word wholemeal alone. For around 50% of shoppers, comparing fibre comes first. |
| Sugars per portion | Check ‘of which sugars’ per 100 g and the portion size; for a no-added-sugars variety, also check the ingredients. | If you want to limit sugars, a comparison that ignores slice size isn’t much use. Around 30% of shoppers prioritise this consideration. |
| Packaging and sharing | Check the net weight, number of slices or pieces, and storage instructions. | If I want to take breakfast cake along to share, I want enough suitable portions without having to carry too much. For around 20% of shoppers, this is their first consideration. |
Peijnenburg, Albert Heijn and Jumbo list varying amounts of sugars in their standard wholemeal varieties. So the grain base alone won’t tell you how much sugar a portion contains.
Compare ‘of which sugars’ and fibre per 100 g, as well as per slice or piece you plan to take along.
Rye is a gluten-containing grain. The products discussed also list wheat or other gluten-containing grains as ingredients or as possible traces.
If you need gluten-free food, check the latest ingredients and allergen information on the packaging.
A 485 g sliced cake, a 280 g cake and a pack of six pieces may work out differently when you want to divide them into portions and take them along.
Work out how many portions you need, then check the number of pieces, portion size, date and storage instructions on the pack.
Peijnenburg lists a standard sliced wholemeal breakfast cake and a sliced no-added-sugars variety, both weighing 345 g and containing 12 slices.
AH Ontbijtkoek volkoren gesneden is a 485 g pack; Albert Heijn lists 16 portions of 30 g.
Jumbo lists a 280 g wholemeal breakfast cake and a separate wholemeal pack containing six pieces.
PLUS Ontbijtkoek Volkoren gesneden is a 485 g pack for anyone who wants to take a sliced cake along or portion it at home.
ALDI describes Koek & Bakker sliced wholemeal breakfast cake as a 485 g pack.
Lidl describes a 485 g wholemeal sliced breakfast cake as a product available in store.
This sliced wholemeal breakfast cake is a good option if you’re comparing packs to take slices along to a Christmas market or share them. Check the label for fibre, sugars and allergens too, so you can decide whether it’s right for you.
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The sliced format is a handy option if you want to take slices along or share them.
Pack size: 485 g. Check the label for nutritional values per 100 g and per planned portion, as well as the latest ingredients and allergen information.
No. The standard wholemeal varieties from Peijnenburg, Albert Heijn and Jumbo list around 34 to 39 g of sugars per 100 g. Compare ‘of which sugars’ per 100 g and per portion; for a no-added-sugars variety, check the ingredients too.
No, the wholemeal label doesn’t mean that it is. The rye and wheat varieties discussed here contain gluten-containing grains. If you need gluten-free food, check the latest allergen information and look for a gluten-free claim on the product you choose.
Make sure allergen information is available for the way you’re serving the breakfast cake. According to the Netherlands Food and Consumer Product Safety Authority, information about allergens present in non-prepacked food must be available before purchase; for pre-packed breakfast cake, the ingredients and allergen information is on the label. Also check the storage instructions before taking portions along.
