Choose sliced wholemeal breakfast cake if you want to lay out slices easily for the barbecue. If your main aim is to limit added sugars, compare a variety with no added sugars too, and check which sweeteners it contains. For both options, compare the nutritional information for fibre, sugars and salt per 100 g, and read the allergen information on the pack you buy.
You want to be able to lay out slices for the barbecue, but convenience isn’t your only consideration. Peijnenburg describes its Sliced Wholemeal variety as 100% wholemeal and states that a 345 g pack contains 12 slices. Compare the fibre content on the label if that’s what matters most to you.
You’re specifically looking for wholemeal breakfast cake with no added sugars. That description doesn’t mean the product contains no sugars, so check ‘of which sugars’ in the nutritional information and look at the ingredients for sweeteners.
You check the allergens before serving breakfast cake to guests. PLUS also gives a warning about xylitol and animals for Peijnenburg Sliced Wholemeal with No Added Sugars; keep this variety out of reach of pets.
First decide whether sliced breakfast cake is right for what you want to serve. Then compare wholemeal breakfast cakes using the nutritional information, and check the current packaging if you’re sharing it.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal and fibre | Check the wholemeal statement and compare fibre per 100 g. | I want to lay out slices, but the wholemeal ingredients and fibre content are what matter most. This is the top priority for around 44% of consumers. |
| Added sugars | Check the ingredients for sweeteners and compare ‘of which sugars’ per 100 g. | If I choose a variety with no added sugars, I still want to know which sugars and sweeteners it contains. Limiting added sugars is the main consideration for around 33% of consumers. |
| Allergens and sharing safely | Check the allergen information and any specific warnings on the current packaging. | If I’m serving guests with allergies or have pets at home, I want to know which warnings apply before serving. Around 23% of consumers put sharing safely first. |
Wholegrain products contain fibre. At the same time, the Netherlands Nutrition Centre points out that breakfast cake often contains a lot of sugar and little fibre. So the wholemeal statement alone doesn’t tell you how a particular cake is made.
Compare fibre, sugars and salt per 100 g in the nutritional information, as well as checking the ingredients list.
A claim about added sugars doesn’t automatically tell you the total amount of sugars in the breakfast cake.
Check ‘of which sugars’ per 100 g and look at the ingredients for any sweeteners.
For Peijnenburg Sliced Wholemeal with No Added Sugars, PLUS states that xylitol is not suitable for animals and advises contacting a vet immediately if it is eaten.
Keep this particular variety out of reach of pets and follow the product warning if it may have been eaten.
Ingredients and allergen information can change. Albert Heijn therefore advises customers to read the packaging itself.
Check the allergen information on the breakfast cake you’re actually planning to serve to guests.
Peijnenburg describes both its Sliced Wholemeal and Sliced Wholemeal with No Added Sugars varieties as 100% wholemeal. Each comes in a 345 g pack containing 12 slices.
Albert Heijn lists AH Sliced Wholemeal Breakfast Cake as one of its own-brand products in its breakfast cake range.
This sliced wholemeal breakfast cake is an option if you want to lay out slices in advance for the barbecue. Compare the nutritional information on the packaging if fibre or sugars will influence your choice.
No image available
Sliced breakfast cake for anyone who wants to lay out slices for the barbecue and looks for a wholemeal option.
485 g pack. Compare fibre, sugars and salt per 100 g on the packaging, and check the current allergen information before serving.
No. The wholemeal statement alone doesn’t make the products interchangeable. The Netherlands Nutrition Centre points out that breakfast cake often contains a lot of sugar and little fibre, while fruit provides vitamins, minerals and fibre. So think about what you want to serve and, if you choose breakfast cake, check the label for that specific product.
Compare fibre, ‘of which sugars’ and salt per 100 g, and read the ingredients lists for both varieties. ‘No added sugars’ doesn’t mean the product contains no sugars.
Before serving the breakfast cake, read the allergen information and any ‘may contain’ statements on the current packaging. If someone has an allergy, don’t rely on the product name or a product page you looked at earlier.
Yes, for the Peijnenburg Sliced Wholemeal with No Added Sugars described by PLUS. PLUS warns that the xylitol listed is not suitable for animals and advises contacting a vet immediately if it is eaten. Keep this variety out of reach of pets, and check the packaging of other varieties.
You can’t assume that every breakfast cake does. The Netherlands Food and Consumer Product Safety Authority describes the conditions under which iodine compounds may be present in bakery products through baker’s salt; this doesn’t confirm that every breakfast cake contains iodine. If iodine is relevant to your choice, check the ingredients of the specific product.
