If you want to bake your own breakfast cake in a loaf tin, buy wholemeal flour for the batter: the Albert Heijn Allerhande and Jumbo recipes both use it as their base. Sliced wholemeal breakfast cake is already baked, so it’s for anyone looking for a ready-to-eat slice, not for those who need flour for a recipe. When comparing packaged options, check the ingredients and nutritional information on the current pack.
You want to bake breakfast cake in a loaf tin and choose which wholemeal flour, spices and any extras to use. The Albert Heijn Allerhande and Jumbo recipes start with wholemeal flour, not a breakfast cake that’s already been baked.
You want a ready-to-eat slice and compare packs by their wholemeal rye flour content, fibre and sugars. Also check the ingredients and allergen information on the pack you buy.
You’re looking for a packaged option labelled ‘no added sugars’. Check which sweeteners it contains, too: the Peijnenburg option reviewed contains xylitol and carries warnings that are worth considering when choosing.
First decide whether you want to make a batter or buy breakfast cake that’s ready to eat. For packaged breakfast cake, you can then compare the nutritional information per 100 g and check the ingredients on the pack.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Baking your own | Buy wholemeal flour for a recipe suited to your loaf tin and oven; follow the ingredients and baking time for that recipe. | If I want to bake my own breakfast cake, I need flour to make the batter and want to choose the ingredients. For around 50% of consumers, baking it themselves is the main priority. |
| A ready-to-eat slice | For packaged breakfast cake, compare the wholemeal rye flour content, fibre and sugars per 100 g; also check the allergen information. | If I’m not going to bake, I want sliced breakfast cake with nutritional information I can compare. For around 30% of consumers, convenience and the ability to compare fibre take priority. |
| No added sugars | Read the exact claim on the packaging and check the ingredients list to see which sweeteners have been used. | I’m looking for a ready-to-eat option with no added sugars, but want to know which sweetener it contains before I choose. Around 20% of consumers make this their main requirement. |
The Albert Heijn Allerhande and Jumbo recipes use wholemeal flour as their base. Sliced breakfast cake is already baked, so it isn’t a direct substitute for the flour in these recipes.
If you’re baking your own, choose one complete recipe and buy the flour it specifies. Choose packaged breakfast cake if you want a slice that’s ready to eat.
The Jumbo and PLUS sliced options reviewed list 35.2 g and 34.1 g of sugars per 100 g respectively. So the wholemeal content doesn’t tell you how much sugar a product contains.
Check both the ingredients and the sugars per 100 g on the current label. Only compare portions if you can also see how much a slice weighs.
Peijnenburg lists xylitol in the option reviewed. The product information warns that excessive consumption may have a laxative effect and says that xylitol is not suitable for animals.
Check the sweetener and usage information on the packaging, and keep any product containing xylitol out of dogs’ reach.
Ingredients and allergen information can change. This is particularly important if you avoid a specific breakfast cake because of one of its ingredients.
When buying, check the ingredients and allergen information on the physical pack rather than relying solely on a product page you viewed earlier.
The features listed apply to the options described, not necessarily to every breakfast cake from the same brand. Use the current pack for your final comparison.
Packaged, sliced wholemeal breakfast cake, including an option Peijnenburg describes as having ‘no added sugars’.
Own-brand packaged wholemeal breakfast cakes reviewed in 280 g and 475 g packs.
Own-brand sliced wholemeal breakfast cake, reviewed in a 485 g pack.
ALDI describes a pre-sliced 485 g wholemeal breakfast cake.
Lidl describes a 485 g sliced wholemeal breakfast cake as a product sold in its stores.
This sliced breakfast cake is suited to anyone looking for a ready-to-eat slice. If you want to bake your own breakfast cake in a loaf tin, use wholemeal flour as directed by your recipe.
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For anyone looking to buy sliced breakfast cake rather than make their own batter; the pack contains 485 g.
If you avoid certain allergens, check the ingredients and allergen information on the physical pack: the available product information lists rye, but also includes conflicting allergen information.
Buy wholemeal flour as the base for your batter, not a breakfast cake that’s already been baked. The Albert Heijn Allerhande recipe uses 300 g of wholemeal flour and the Jumbo recipe uses 250 g; follow the ingredients, oven setting and baking time for the recipe you choose.
No, the term ‘wholemeal’ doesn’t tell you how much sugar a breakfast cake contains. For its sliced option reviewed, Jumbo lists 35.2 g of sugars per 100 g and PLUS lists 34.1 g per 100 g; compare the sugars line on the current label.
No, don’t assume that the products reviewed from Albert Heijn, Jumbo and PLUS are gluten-free: their product information lists rye or cereals containing gluten. If you need a gluten-free product, check the allergen information on the specific pack before choosing.
No, the word ‘salt’ alone doesn’t tell you what type of salt was used in the breakfast cake or how much iodine the product contains. If this distinction matters to your purchase, ask the manufacturer which salt they use.
