For a savoury breakfast, first choose bread labelled as wholemeal, then check whether the ingredients include the seeds you like. A dark colour or a name containing ‘multigrain’ doesn’t prove that bread is wholemeal. When making your final choice, compare the nutritional information and check the allergens and, if relevant to you, whether iodised salt has been used.
You’re looking for a wholemeal slice with a different texture to enjoy with toppings such as cheese, egg or hummus. Check both the wholemeal description and the seeds listed: one doesn’t automatically tell you anything about the other.
You want to compare fibre and salt levels across different breads. Use the same basis, such as per 100 g; figures per slice are only directly comparable if the slices weigh the same.
You want to know whether a bread contains iodised salt or baker’s salt, or need to check whether it contains sesame, for example. Check the ingredients and allergen information for the specific variety you’re buying.
Start with the wholemeal base and the type of bread you want. Then compare the seeds, nutritional information and labels of the varieties that suit your breakfast.
| What to consider | What to check before buying | Most relevant to |
|---|---|---|
| Wholemeal base | Look for the wholemeal label and read the ingredients; don’t judge by colour, seeds or the name ‘multigrain’ alone. | I want to know what the bread is made from before choosing based on toppings or texture. For around 36% of shoppers, the wholemeal base comes first. |
| Seeds and texture | Check which seeds are listed in the ingredients and choose a type of bread with the bite you’re looking for. | With savoury toppings, I’m looking for a slice with noticeable seeds. That texture is the main priority for around 29% of shoppers. |
| Salt and allergens | Compare salt levels on the same weight basis and check the allergens and whether iodised salt or baker’s salt is listed. | If I need to watch out for sesame or want to know which salt has been used, I read the label for the exact variety. Around 21% of shoppers prioritise these kinds of label checks. |
| Type of bread and availability | Choose the type of bread you want and check whether it’s available at your shop or through your preferred way of ordering. | I want a type of bread that suits my household and is available as part of my usual shop. For around 14% of shoppers, this is the most important factor. |
Bread can contain seeds without having a wholemeal base. The name ‘multigrain’ on its own doesn’t tell you whether bread is wholemeal either.
First look for the wholemeal label, then check which seeds have been added to that particular variety.
The Netherlands Nutrition Centre points out that bakers don’t always use baker’s salt. So if the type of salt matters to you, don’t assume based on the type of bread alone.
For packaged bread, check the ingredients for iodised salt or baker’s salt; for unpackaged bread, ask which salt has been used.
Seeded breads can contain ingredients such as sesame, and recipes and allergen information can vary or change between varieties.
Check the current packaging or product information every time you buy the bread you’ve chosen.
Lidl says that its oven-fresh range can vary from branch to branch. So a variety you’ve seen may not be available at your local shop.
Check availability at your chosen branch before planning your breakfast around that particular bread.
Albert Heijn lists various wholemeal breads and, for its Extra lang lekker Zaans volkoren heel, provides information including ingredients and allergens.
For Bus Korn-volkoren, Jumbo lists ingredients including oat flakes, linseed, sesame seeds and sunflower seeds.
Lidl lists oven-fresh bread products, including varieties with seeds.
ALDI describes its Boeren volkoren meergranen as bread with grains and seeds.
PLUS lists various types of wholemeal bread in its online range.
Dirk lists products including wholemeal vloerbrood as a separate item.
This product is crispbread for anyone considering a crisp option instead of a regular slice with a savoury breakfast. Before choosing based on seeds, ingredients and allergens, check the current packaging.
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For anyone who wants a crisp option instead of a soft slice with a savoury breakfast. Check the packaging to see which seeds, allergens and type of salt are listed for this variety.
Pack size: 265 g.
No. Seeds can also be added to other types of bread. Look for bread labelled as wholemeal, then check the ingredients to see which seeds it contains.
No. Check the ingredients for the specific bread. The Netherlands Nutrition Centre says that bakers don’t always use baker’s salt; if the bread is unpackaged, you can ask which salt has been used.
According to the Netherlands Nutrition Centre, bread can be a source of iodine when it’s made with iodised baker’s salt. This isn’t automatically true of every variety, so check the ingredients if the type of salt matters to you.
Follow the storage advice on the packaging of the bread you buy. Albert Heijn says that its Extra lang lekker Zaans volkoren heel can be frozen at home on the day you buy it; don’t assume the same applies to other varieties of bread.
