Fussy eaters who prefer less coarse bread
If the texture of coarse wholemeal bread is the main issue, finely milled wholemeal is worth considering. Check that each loaf is specifically labelled as wholemeal; a fine crumb alone doesn’t tell you that.
Who might be weighing up this choice?
Households putting fibre first
If you want to choose bread based on its wholemeal content and fibre information, compare the labelling on the packaging and the nutritional values per 100 g. According to the Netherlands Nutrition Centre, wholemeal bread is made from the entire grain.
Online shoppers who need delivery
The bread also needs to be available for delivery to your address at your chosen time. Albert Heijn, Jumbo and PLUS describe online ordering with delivery or collection; Lidl and Dirk say they don’t deliver groceries.
What should you look for when choosing?
First, decide which bread texture and wholemeal content work for your household. Then check whether you can order those breads using your preferred delivery or collection option.
Wholemeal bread
When to choose it: Choose this if bread made from the whole grain is your starting point.
Consider: The texture may feel less familiar to someone who prefers white bread.
Finely milled wholemeal
When to choose it: Consider this if you want wholemeal bread but are looking for a less coarse texture.
Consider: Check the wholemeal labelling on the specific product; ‘finely milled’ on its own isn’t enough.
Combining white and wholemeal bread
When to choose it: Order both types if you want to cater for a strong preference for white bread while also offering wholemeal.
Consider: Combining the two doesn’t make white bread equivalent to wholemeal bread.
| What to consider | What to check before buying | Who it matters to |
|---|---|---|
| Wholemeal content and fibre | Look for the word ‘wholemeal’ and compare the fibre per 100 g listed for the breads you’re considering. | If I want to eat wholemeal bread more often, I want to be able to see whether the bread I choose really is wholemeal. For around 31% of consumers, wholemeal content and fibre information are the top priorities. |
| Texture and whether people will enjoy it | Compare the descriptions of the texture of white, finely milled wholemeal and wholemeal bread; for your first order, check the loaf size too. | A coarse crumb could be a sticking point at home, so I’m looking for a loaf that my fussy eater will try. Around 25% of consumers prioritise finding a suitable texture. |
| Online availability | Check your postcode, delivery or collection time and the breads available before completing your order. | I rely on online shopping and want to know whether the bread I’ve chosen can actually be included with my groceries. Availability matters most to around 25% of consumers. |
| Loaf size and how much you’ll use | Check whether a whole or half loaf is right for how much your household gets through, and read the storage instructions. | If we’re not yet sure which bread people will eat, I don’t want to order more than we’ll use. For around 19% of consumers, getting the right amount is the top priority. |
Common mistakes
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Assuming dark or multigrain bread is wholemeal
The colour and name don’t always tell you whether a loaf is made from the whole grain. That distinction matters if you’re deliberately choosing wholemeal bread.
Check that it’s explicitly labelled as wholemeal, and also read the ingredients and nutritional information for the bread you choose.
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Rejecting finely milled wholemeal because of its fine crumb
A less coarse texture doesn’t mean the bread isn’t wholemeal. For example, Jumbo sells a bread called Fijn Volkoren (Finely Milled Wholemeal).
Check the wholemeal labelling on each product and, if you’re unsure, start with an amount your household can finish.
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Choosing bread before checking the delivery options
Bread sold in a shop isn’t automatically available to order online for delivery to your address. Lidl says it doesn’t offer grocery delivery; Dirk says it doesn’t currently deliver groceries.
Enter your postcode first and check the available delivery time and any substitution settings. Then choose bread that can be included in your order.
Supermarkets to consider
These supermarkets are worth considering when choosing between types of bread or ordering options. For online orders, always check what’s available at your address.
Albert Heijn
Albert Heijn has an online bread category and offers home delivery.
- You can include bread in an online grocery order.
- Albert Heijn warns that ingredients, nutritional values and allergen information can change, so be sure to check the packaging too.
Jumbo
Jumbo offers online bread orders and includes finely milled wholemeal bread in its range.
- Finely milled wholemeal is a specific option to consider if a less coarse texture matters to you.
- Check which bread is available for your order and the product information for that particular variety.
PLUS
PLUS offers online bread orders with home delivery or collection.
- Its range includes both white and wholemeal bread, including finely milled wholemeal.
- PLUS says product information can change; check the packaging for ingredients and allergens.
Lidl
Lidl describes finer-textured wholemeal options in its bread range.
- Its range may be worth exploring if you’re looking for finely milled wholemeal in store.
- Lidl says groceries aren’t sold through its website or app and that it doesn’t offer grocery delivery.
ALDI
ALDI describes a fresh daily bread range that includes white and wholemeal bread.
- You can compare different types of bread when shopping in store.
- If delivery is essential, first check which ordering options are available at your address.
Dirk
Dirk’s bread range includes white, wholemeal and multigrain bread.
- Its range offers different types of bread to compare when shopping in store.
- Dirk says it doesn’t currently deliver groceries, so it isn’t a delivery option for this order.
Related Joybuy products
Related products coming soon.
Frequently asked questions
Is finely milled wholemeal the same as white bread with extra fibre?
No, a fine texture doesn’t mean that. According to the Netherlands Nutrition Centre, wholemeal bread is made from the entire grain. Check whether the specific loaf is labelled as wholemeal, and look at its nutritional information.
Can I order white and wholemeal bread together?
Yes, this can be a practical way to cater for someone who prefers white bread while also offering wholemeal. Treat them as different products: check the ingredients and nutritional values for each type, and choose an amount your household will use.
Which of the supermarkets mentioned let me order bread online?
Albert Heijn, Jumbo and PLUS offer online ordering with delivery or collection. Check the options for your postcode and order. Lidl says it doesn’t offer grocery delivery, and Dirk says it doesn’t currently deliver groceries; don’t assume ALDI offers delivery without checking first.
Why should I check the packaging when ordering online?
The packaging has the latest information about the bread you receive. Albert Heijn and PLUS warn that product information, including ingredients, nutritional values and allergens, can change. Check these details on the packaging, especially if an ingredient or allergen affects your choice.