Who is this choice relevant to?

Canteen manager catering for fussy lunch guests

You want to offer bread that guests will be willing to try, without automatically opting for white bread. It may be worth testing the exact product to see whether its finer wholemeal texture appeals; check the product description and nutritional information too.

Buyer looking to make wholemeal the standard option

You want a familiar wholemeal option for the regular lunch range. The Netherlands Nutrition Centre advises replacing white bread with wholemeal or brown bread wherever possible. Bread colour and the term ‘multigrain’ are no substitute for checking the product description.

Catering team organising the lunch service

You need up-to-date allergen information for guests and want to match the amount of bread to expected demand. The Netherlands Food and Consumer Product Safety Authority says information about allergens present must be available for non-prepacked foods.

What should you look for when choosing bread?

First decide which bread guests will have as their everyday lunch option. Then test how well the exact product is received and make sure allergen information and preparation are in place before serving.

What to consider What to check Who it matters to
Taste and texture Let guests try the exact bread and check the product description before offering finely milled wholemeal bread as a wholemeal option. If guests leave coarse bread uneaten, I want to know whether a finer texture works for them. For around 34% of consumers, acceptance is the top priority.
Wholemeal and fibre Read the product description and ingredients, then compare the stated fibre per 100 g on a like-for-like basis. I want to make wholemeal a regular lunch option rather than judge by the colour of the bread. Around 33% of consumers say this nutritional choice is their priority.
Preparation and waste Match portions to expected demand and check whether the product needs to be thawed or baked off. When lunch demand fluctuates, I want to be able to prepare bread without having lots left over. For around 20% of consumers, practical planning is the main concern.
Allergens Check the latest ingredient declaration and, for non-prepacked bread, provide information about allergens present, including the specific gluten-containing cereals. I need to be able to clearly tell guests which allergens the bread contains before they choose. This is the main concern for around 13% of consumers.

Common mistakes

  • Mistaking dark or multigrain bread for wholemeal

    A dark colour or the term ‘multigrain’ does not prove that bread is wholemeal. According to the Netherlands Nutrition Centre, multigrain means that several types of grain are used; it does not indicate a set amount of wholemeal flour.

    Check the product description and ingredients, then compare the fibre per 100 g.

  • Mistaking finely milled wholemeal for an allergen-free option

    A finer texture does not remove the need to check for allergens. PLUS lists wheat and barley, among other ingredients, in its Rond fijn volkoren heel bread.

    Use the latest product information for every loaf and keep it available at the serving point. Assess any gluten-free option separately, including the measures used to prevent cross-contact.

  • Underestimating preparation and leftovers

    Bread mix is not ready to serve, and leftover bread needs a storage routine. The Netherlands Nutrition Centre recommends freezing bread in portions as soon as you buy it if you plan to freeze it.

    Plan how many portions you need for each lunch service and check the preparation steps for products that need baking.

    Baking from scratch takes staff time and oven space; bread left uneaten increases waste.

  • Serving non-prepacked bread without clear allergen information

    Guests must be able to find out about allergens present before they buy. The Netherlands Food and Consumer Product Safety Authority sets requirements for non-prepacked foods.

    Make sure up-to-date information is available for each bread at the serving point, and specify which cereals are involved when gluten-containing grains are present.

Brands to compare

Albert Heijn

Albert Heijn has a bread range that includes wholemeal options, and says that the proportion of wholemeal loaves in its revamped range has increased.

  • Compare the descriptions and nutritional information for individual wholemeal products.
  • Check the current packaging when you order; range information can change.

Jumbo

Jumbo offers a bake-at-home option with Koopmans Broodmix Fijn Volkoren Brood 450 g, as an alternative to bread that is ready to serve.

  • The product page describes preparation with water, in an oven or bread maker.
  • Bread mix needs to be prepared before lunch service; check the latest allergen information too.

Lidl

Lidl describes a specific kids’ bread made with extra-finely milled wholemeal flour.

  • According to Lidl’s own product information, this kids’ bread has as much fibre as wholemeal bread.
  • This brand claim does not automatically apply to other breads or indicate whether students will like it.

ALDI

ALDI’s fresh daily bread range includes white, finely milled wholemeal and wholemeal bread.

  • These different types of bread give you options to try out with local lunch guests.
  • Check the label of the product you choose for its fibre content and allergens.

PLUS

PLUS describes its Rond fijn volkoren heel as wholemeal wheat bread.

  • The product page states that this specific bread contains 6,7 g of fibre per 100 g.
  • Check the latest information on delivery, particularly the ingredients and allergens.

Dirk

Dirk’s bread range includes white, wholemeal, multigrain and sourdough options.

  • The different types of bread give you a starting point for comparing specific lunch options.
  • Use the label for the exact bread to check its nutritional value and allergens.

Bread options on Joybuy

These products offer different options for a canteen lunch: wholemeal flatbread, tortillas, a round loaf that needs preparation and mini rolls as an additional choice. Compare their size and preparation method with your lunch service requirements; this is not a comparison of how much students will like the taste.

Souq Lebanese wholemeal bread, 6 pieces

Souq Lebanese wholemeal bread, 6 pieces

An option when flatbread suits the planned lunch dishes; consider whether this format works alongside regular sliced bread.

Check the latest packaging for ingredients and allergens before serving.

View on Joybuy
La Morena Whole Wheat Tortilla, pack labelled as 6 pieces

La Morena Whole Wheat Tortilla, 6 pieces

For a wrap-style lunch instead of sandwiches; take the filling and preparation into account.

Check the number of tortillas on the pack before planning portions.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g

A round loaf for a lunch service that can prepare the bread in advance.

Allow time for thawing, baking and cooling before serving. Only compare fibre after checking the nutritional information per 100 g, and check the latest allergen information.

View on Joybuy
Gv Mini Baguettes, 7 pieces

Gv Baguette Mini, 7 pieces

Mini rolls can be an additional lunch option, but they do not replace the choice of a wholemeal staple.

Plan the baking in advance. Check the latest labelling and allergen information before serving; for guests who need to eat gluten-free, also assess how cross-contact is prevented.

View on Joybuy

Frequently asked questions

Is finely milled wholemeal the same as a mix of white and wholemeal bread?

No, the terms are not interchangeable. For example, PLUS describes its Rond fijn volkoren heel as wholemeal wheat bread. If you are specifically looking for a blend, check the product description and ingredients for each loaf.

What allergen information must be available for non-prepacked bread?

The Netherlands Food and Consumer Product Safety Authority requires sellers of non-prepacked foods to tell guests about allergens present before they buy. For gluten-containing cereals, specify the cereal involved and make sure the information is up to date and accessible at the serving point.

Is regular white or wholemeal wheat bread gluten-free?

No, do not treat regular wheat bread as gluten-free. For a gluten-free lunch option, check the labelling on the exact product and the measures used to prevent cross-contact during storage and serving.

How can you reduce leftover bread after lunch?

Match portions to expected demand and, if you want to keep bread, freeze it in portions as soon as you buy it, as recommended by the Netherlands Nutrition Centre. Also follow the storage advice and date on the packaging of the bread you choose.

Does all bread contain the same amount of iodine because bakers’ salt is used?

No, Dutch rules on iodine compounds in bread do not mean that every product contains the same amount. The Netherlands Food and Consumer Product Safety Authority describes adding iodine through bakers’ salt as the permitted route. For information about the composition of a specific bread, ask the manufacturer or supplier for the latest product details.