Parents who want to cut pieces themselves
With a whole or unsliced wholemeal loaf, you can choose the thickness and shape of the pieces at home. Albert Heijn and PLUS list these types of bread in their ranges.
For your toddler’s breakfast, start by choosing bread labelled wholemeal. If you want to cut thicker slices or pieces yourself, a whole or unsliced loaf gives you that freedom; pre-sliced bread saves preparation time, but gives you less control over the thickness. Choose pieces that your child finds comfortable to eat, and check the latest ingredients and allergen information.
With a whole or unsliced wholemeal loaf, you can choose the thickness and shape of the pieces at home. Albert Heijn and PLUS list these types of bread in their ranges.
You want to be able to choose a portion and cut that suit your child. Fine-textured or pre-sliced bread may be more practical, but the name alone doesn’t tell you how easy it is for a child to eat.
As well as the type of cut, it’s important to check the latest allergen information, the rules at your child’s school or nursery, and how to store the bread.
Start by checking that the bread is labelled wholemeal, then choose a type of cut that suits breakfast at home or the bread you’re packing for your child.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholemeal | Look for the word wholemeal on the bread or packaging; brown or multigrain doesn’t mean the same thing. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. | When I want to buy wholemeal bread for breakfast, I don’t want to judge it by its colour alone. For around 23% of consumers, being clearly labelled wholemeal is said to be the main reason for buying. |
| Cutting it yourself | Check whether the bread is sold whole or unsliced. Names such as rustic or farmhouse don’t indicate a set slice thickness. | I want to choose how thick each slice is and what size pieces to cut for my child. For around 29% of consumers, that freedom is said to be the top priority. |
| Texture and convenience | Check whether the bread is fine-textured, sliced or unsliced; choose a portion and shape that your child finds comfortable to eat. | If my child prefers a different texture, that matters more to me than a thick slice. Around 18% of consumers are said to put texture and ease of eating first. |
| Allergens and rules | Read the latest ingredients and allergen information for the product you’ve chosen, and ask your child’s school or nursery about its rules. | When I pack bread for my child, I want to know whether the ingredients suit them and meet the rules at their school or nursery. For around 18% of consumers, this is said to be the main consideration. |
| Storage | Choose a whole or half loaf that suits how much you use, and think about which portions you’ll want to freeze. | I don’t want to cut more bread than we can eat in time. For around 12% of consumers, reducing leftovers is said to be the main reason for buying. |
These words don’t indicate a set slice thickness. The product name alone won’t tell you how thick a pre-sliced loaf is.
If you want to choose the thickness yourself, pick a whole or unsliced loaf. If you’re buying pre-sliced bread, check the actual slices.
According to the Netherlands Nutrition Centre, bread labelled wholemeal is made from 100% wholemeal flour. Multigrain or a claim about fibre doesn’t mean that on its own.
First check whether the bread is labelled wholemeal, then compare the rest of the product information.
Ingredients and allergen information can change. PLUS also points this out in its online product information.
Check the current packaging for the bread you’re using. If you’re packing it for your child, ask separately about the rules at their school or nursery.
Cutting it yourself gives you more control, but an opened loaf also needs to suit how much your family eats. The Netherlands Nutrition Centre recommends storing opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer.
Divide the loaf into portions you can use, and freeze any you won’t get through in a few days.
Albert Heijn lists whole, sliced and unsliced wholemeal options.
Jumbo lists products including Fijn Volkoren and Boeren Tijger Volkoren.
Lidl describes a kids’ bread made with extra-finely milled wholemeal flour.
ALDI lists Fijn Volkoren as sliced bread and also offers other wholemeal options.
PLUS provides product information for options including Boeren volkoren heel and Rond fijn volkoren heel.
Dirk lists several wholemeal breads from Bakker van der Akker, including whole loaves.
Check whether the bread or packaging says wholemeal. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour; brown bread is a mixture of wholemeal flour and white flour.
The Netherlands Nutrition Centre recommends around 2 to 3 slices of bread a day, usually split between breakfast and lunch. Adjust the amount you offer to suit your child’s appetite and circumstances.
You can’t assume this is true of every loaf. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may only be present in bread and other bakery products through the addition of baker’s salt. Check the ingredients of the bread you choose.
The Netherlands Nutrition Centre recommends keeping opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer. Freeze portions you won’t use within a few days, and follow the date and storage instructions on unopened packaging.