Who is this choice relevant to?

Snack-makers with generous toppings

If you’re making filled or toasted snacks, you’ll want to choose how thick the slices are yourself. A whole loaf gives you that flexibility. Albert Heijn describes its wholemeal square loaf as suitable for toasted sandwiches and sandwiches, among other things, but that doesn’t tell you how it will hold up with your toppings.

Shoppers comparing nutritional information

If you’re choosing wholemeal bread with nutrition in mind, you can compare the fibre per 100 g in specific products. Albert Heijn lists 6,7 g of fibre per 100 g for AH Casino wholemeal loaf; PLUS lists 6,8 g per 100 g for Grof volkoren heel. These figures apply to those products, not to every square or coarse wholemeal loaf.

Shoppers checking ingredients

If you’re choosing based on allergens, salt or iodised baker’s salt, the label is the deciding factor. According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. So check the loaf you’re actually buying, even if you’ve previously bought a different variety from the same brand.

What should you look for when choosing?

Start with the slice you want: with a whole loaf, you can choose the thickness yourself, while pre-sliced bread limits you to the slices it comes with. Then choose the bread’s texture and check the nutritional information and ingredients for the specific variety.

What to consider What to check when buying Who is this important for?
Slice thickness and shape Choose a whole loaf if you want to decide on the thickness yourself; check that the shape suits your snack. For generously topped bread snacks, I want to be able to cut thicker slices myself rather than be limited to pre-sliced bread. Around 36% of shoppers put that flexibility first.
Wholemeal and fibre Check the wholemeal description and compare the fibre per 100 g on the labels of specific loaves. If I want wholemeal bread as my base, I’d rather check the product description and nutritional information than go by a dark colour alone. For around 29% of shoppers, this is their top priority.
Ingredients and allergens Check the allergen information, salt per 100 g and ingredients if iodised baker’s salt is relevant to your choice. When serving guests, I want to know which ingredients and allergens the bread contains. Around 21% of shoppers put checking the label first.
Choice in store See which wholemeal varieties are available and check the packaging of the option you choose. When I’m shopping for the evening, I want to be able to choose a suitable whole loaf without relying on a description such as ‘thick cut’. Around 14% of shoppers prioritise having this practical choice in store.

Common mistakes

  • Assuming dark bread or bread with seeds is wholemeal

    The colour and visible seeds don’t tell you on their own whether the bread is made from the whole grain. The Netherlands Nutrition Centre distinguishes wholemeal bread from other types of bread based on whether it contains the whole grain.

    Look for a wholemeal description in the product details, and read the ingredients list if the name isn’t clear.

  • Choosing pre-sliced bread when you want thick slices

    You can’t make a pre-sliced slice thicker afterwards. With a whole loaf, you decide on the thickness yourself, but the shape alone still can’t tell you for certain how the bread will hold up under wet or heavy toppings.

    If you want to slice it yourself, choose a whole loaf and decide before adding toppings whether you want a neat square shape or a coarser bread texture.

  • Assuming all bread contains iodised baker’s salt

    According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. A description such as ‘wholemeal’ doesn’t tell you whether it is.

    For packaged bread, check the ingredients for baker’s salt or iodised salt. For unwrapped bread, ask which ingredients have been used if this matters to your choice.

  • Overlooking allergens when sharing a snack platter

    Wholemeal wheat bread contains wheat; other breads may also contain gluten-containing cereals or additional allergens. Toppings and other ingredients on the platter need checking too.

    Read the allergen information for both the bread and the toppings before putting together snacks for guests.

Brands to consider

These supermarket ranges give you a starting point for comparing bread shapes and labels. The details below apply to the products or range information mentioned, not to every loaf from each brand.

Albert Heijn

A good option to consider if you’re looking for a wholemeal square loaf for sandwiches or toasted sandwiches.

  • Albert Heijn describes AH Casino wholemeal loaf as square bread and suggests using it for toasted sandwiches and sandwiches, among other things.
  • Slice the whole loaf yourself if you want a particular thickness for your snacks.

Jumbo

A range worth exploring if you want to compare different wholemeal textures.

  • Jumbo describes varieties including fine wholemeal, tiger wholemeal and hearty wholemeal with sunflower seeds.
  • Check the slice shape and ingredients for the loaf you choose; the range description isn’t a label for any one variety.

Lidl

Worth considering if you want to compare the fibre per 100 g in packaged loaves.

  • Lidl includes a fibre guide on its packaged loaves and publishes information about stores with a bread-slicing machine.
  • If you’re using a slicing machine, ask which slice thicknesses are available; a fibre label won’t tell you how thick the slices are.

Aldi

A useful option if you want to explore whole fine wholemeal, farmhouse wholemeal or extra-high-fibre varieties.

  • ALDI lists a whole extra-high-fibre wholemeal loaf, among other products. ALDI’s own comparison states that it contains 30% more fibre than regular wholemeal bread, based on the NEVO data cited by the brand.
  • That comparison doesn’t tell you how its fibre content compares with every other variety, so check the label of the loaf you choose.

Plus

Worth considering if you want to slice a whole coarse wholemeal loaf yourself.

  • PLUS lists 6,8 g of fibre and 1,01 g of salt per 100 g for Grof volkoren heel.
  • Check the ingredients and allergens for this variety: PLUS lists wheat, barley and soya, among other ingredients.

Dirk

A range to explore if you want to compare square, farmhouse and extra-fibre varieties, among others.

  • Dirk’s range includes a half-size square wholemeal loaf and whole farmhouse wholemeal varieties, among other products.
  • Check whether the loaf is half-size or whole if your aim is to cut thick slices yourself, then check the label of the variety you choose.

Wholemeal loaves to slice yourself

These round wholemeal country loaves are a good fit if you want to slice the bread yourself. For an Asian night, take the preparation steps before slicing into account and consider how the slice shape will work with your toppings.

Lekhaven Bakkerij round wholemeal country loaf, 2 × 550 g

Lekhaven Bakkerij round wholemeal country loaf, 2 × 550 g

For snacks where you want to cut the bread yourself and choose the slice thickness.

This pack contains two 550 g loaves. Allow time to defrost and bake, then leave to cool for 30 minutes before slicing. Check the ingredients if allergens or iodised salt matter to your choice.

View at Joybuy
Lekhaven Bakkerij round wholemeal country loaf, 550 g

Lekhaven Bakkerij round wholemeal country loaf, 550 g

For snacks where you want to cut a single round loaf yourself and choose the slice thickness.

This is a 550 g loaf. Allow time to defrost and bake, then leave to cool for 30 minutes before slicing. Check the ingredients if allergens or iodised salt matter to your choice.

View at Joybuy

Frequently asked questions

Should I look for bread labelled ‘thick cut’ if I want thick slices?

No. If you want to choose the thickness yourself, a wholemeal loaf is the more straightforward option. Slice it as thick as you like, and check that the shape suits the snacks you want to make.

Does wholemeal bread for filled snacks need to be toasted?

No, toasting isn’t necessary for every filling. Albert Heijn describes its wholemeal square loaf as suitable for toasted sandwiches, but you can choose how to prepare it based on the texture you want and your toppings.

Does all wholemeal bread contain iodised baker’s salt?

No. According to the Netherlands Nutrition Centre, not all bread is made with baker’s salt. Check the ingredients list for baker’s salt or iodised salt on the loaf you choose. For example, Albert Heijn lists iodised salt for AH Casino wholemeal loaf.

Does regular wholemeal wheat bread contain gluten?

Yes, wheat is a gluten-containing cereal. If you’re catering for guests with specific dietary requirements, check the allergen information for both the bread and the toppings rather than relying on the word ‘wholemeal’ to tell you what they contain.