If you want to buy genuinely wholemeal bread for a street festival, choose bread labelled ‘wholemeal’. Pre-sliced bread is handy if you’re preparing filled sandwiches in advance; individual wholemeal rolls are easy to hand out to guests. Also check the packaging for nutritional information and allergens, and keep fillings that spoil quickly chilled.
You want bread that really is wholemeal, so you compare the fibre content per pack or portion. The Voedingscentrum gives 3.4 g of fibre for a 50 g slice of wholemeal bread cut at home; the nutritional value of the bread you buy may differ.
You’re choosing between sandwiches prepared in advance and individual rolls that guests can help themselves to. Jumbo and PLUS both list wholemeal bread and wholemeal rolls in their ranges.
You want to check the ingredients, allergens and nutritional information on the chosen pack, especially if guests need to avoid a particular product or you’re looking for bread with a specific composition.
Start by looking for the ‘wholemeal’ label, then choose a type of bread that suits how you’ll prepare and serve it. Check the current packaging for both the bread and the fillings you choose.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Genuinely wholemeal | Look for the ‘wholemeal’ label on the bread; don’t rely on its colour or the word ‘multigrain’. If you’re comparing products, check the fibre content per 100 g. | I want to be sure my choice is wholemeal, even if other breads look dark. This would be the top purchasing priority for around 36% of consumers. |
| Serving portions | Check whether a whole loaf is pre-sliced, or choose individual wholemeal rolls if you need separate portions. | If I have little space at the venue to slice and fill bread, I want to be able to hand out portions easily. This would be the main priority for around 29% of consumers. |
| Practical shopping | Check your shop’s current range or delivery selection shortly before buying, and see how much bread is in the pack you’ve chosen. | I want to be able to plan how much I need in advance without relying on a variety my shop doesn’t stock. Availability would be the main consideration for around 21% of consumers. |
| Specific requirements and fillings | Read the ingredients, allergen information and nutritional details on the packaging. Check separately how to keep fillings that spoil quickly chilled. | I need to know what’s in the bread for my guests and whether the fillings can be taken outdoors safely. This check would be the top priority for around 14% of consumers. |
A dark colour or several types of grain won’t tell you whether the bread meets your wholemeal requirements. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.
Check that the bread is labelled ‘wholemeal’ instead of judging it by its appearance.
Nutritional information and claims relate to a specific variety. For example, the fibre content of Jumbo Fijn Volkoren doesn’t automatically apply to other Jumbo breads.
Compare the fibre and salt content on the packaging of the varieties you’re choosing between.
Bread and fillings that spoil quickly need to be stored differently. This matters when you’re taking filled sandwiches to an outdoor event.
The Voedingscentrum recommends storing food that spoils quickly at 4 °C. Keep these fillings chilled while you transport them and follow the storage instructions on the packaging.
Keeping food chilled during transport and at the venue takes extra planning.
The bread you see online may not be available in every shop when you’re ready to buy.
Check the current in-store or delivery range before deciding how much bread to buy for the festival.
Albert Heijn has an online category for wholemeal bread.
Jumbo lists wholemeal bread online, with separate product information for varieties such as Jumbo Fijn Volkoren.
Lidl describes its shops as offering a range of freshly baked bread.
ALDI lists fresh daily wholemeal bread, as well as a separate extra-fibre variety.
PLUS lists wholemeal bread and individual wholemeal rolls online.
Dirk lists several types of bread online, including wholemeal varieties.
This flatbread is an option if you want to hand out individual portions at a street festival. Check the packaging for its ingredients and how many portions you can make from it.
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This flatbread is a good fit if you’re planning to hand out individual portions. Before choosing it for your guests, check the packaging for ingredients, allergens, nutritional information and storage instructions.
Look for the ‘wholemeal’ label on the bread. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; a dark colour alone doesn’t confirm this.
The Voedingscentrum gives 3.4 g of fibre for one 50 g slice of wholemeal bread cut at home. For the bread you buy, check the nutritional information per 100 g and the size of your portion.
The Voedingscentrum says wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer. Also follow the date and storage instructions on the packaging of your bread.
Take fillings that spoil quickly with you chilled, and keep them chilled at the venue too. The Voedingscentrum recommends storing food that spoils quickly at 4 °C; also check the instructions on the filling’s packaging.
