Who is this for?

Anyone who wants a quick slice to top

If you don’t want to slice bread yourself late at night, pre-sliced bread is handy. If you’re specifically looking for medium-sliced bread, check the packaging: ‘fine’ or simply ‘sliced’ doesn’t tell you how thick the slices are.

Households that don’t get through much bread

If you only eat a few slices at a time, a half loaf may be a better fit. You can also freeze portions as soon as you buy them, as recommended by the Netherlands Nutrition Centre.

Shoppers specifically looking for wholemeal

Don’t judge by the colour of the bread alone. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain, and packaged wholemeal bread must be labelled as such.

What should you look for?

First, check that the bread is labelled ‘wholemeal’. Then consider how much bread you get through and whether the stated slicing style suits the slices you want to top.

What to consider What to check when buying Who it matters to
Identifying wholemeal bread Look for ‘wholemeal’ on the packaging; don’t judge the bread by its colour alone. If I specifically want wholemeal bread, I want to be able to tell what I’m buying. For around 42% of consumers, this product label is the most important factor.
Quantity and storage Compare a whole loaf with a half loaf, and consider whether you can freeze portions as soon as you buy them. If I only have a late-night snack now and then, I don’t want to be left with lots of uneaten bread. Around 33% of consumers prioritise finding a suitable quantity.
Slicing style and availability Check the slicing style on the current packaging and see whether the product is available through your chosen shopping option. For a quick snack, I want a slice I don’t have to cut myself and can buy in the way I usually shop. This is the main priority for around 25% of consumers.

Common mistakes

  • Assuming brown or multigrain bread is wholemeal

    The colour or the word ‘multigrain’ doesn’t tell you on its own whether bread is wholemeal.

    For packaged bread, look for ‘wholemeal’ on the label. Only then compare the size and slicing style.

  • Assuming ‘fine’ means medium-sliced

    Supermarkets use terms such as fine, coarse and sliced. These don’t automatically confirm that the slices are medium thickness.

    Check the current packaging or ask in store about the slicing style of the specific loaf.

  • Buying a whole loaf for just a few snacks

    If you only get through a few slices, you may have bread left over before you finish it.

    Consider buying a half loaf or freezing portions as soon as you buy them. That way, you can take out just what you need each time.

Brands to compare

Albert Heijn

Its range of wholemeal bread includes different sizes and varieties.

  • You can compare half and whole loaves, as well as fine and coarse wholemeal varieties.
  • Check the slicing style of your chosen loaf separately to make sure it’s what you’re looking for.

Jumbo

Its online range includes Fijn Volkoren and Fijn Volkoren Half.

  • You can view the whole and half loaves as separate options.
  • ‘Fine’ doesn’t confirm that the slices are medium thickness.

Lidl

Its 800 g Fijn volkoren product is listed as available in store only.

  • The product name and weight can help you identify the loaf in store.
  • Check the packaging to see whether the slicing style suits you, and confirm availability at your local store.

ALDI

ALDI describes Fijn Volkoren as sliced bread.

  • It’s an option to consider if you don’t want to slice the bread yourself.
  • The word ‘sliced’ doesn’t confirm medium-thick slices, so check the packaging.

PLUS

Its wholemeal bread category lets you order online or choose collection.

  • You can browse the wholemeal breads available before choosing how to shop.
  • Check the current packaging for ingredients, nutritional information and allergen details.

Dirk

Its bread category includes wholemeal bread in both half and whole loaves.

  • Loaf size is a useful point of comparison if you don’t get through much bread.
  • Check the slicing style and current availability of your chosen product.

Joybuy product for this topic

This rye bread is one option to consider if you’re looking for bread for a late-night snack. If you specifically want medium-sliced wholemeal bread, check that the packaging says ‘wholemeal’ and confirms the slicing style before buying.

TastyBasics rye bread, 9 pieces

TastyBasics rye bread, 9 pieces

If you’re considering rye bread for a late-night snack, check whether this variety meets your requirements for wholemeal bread and slicing style.

Pack: 9 pieces.

View at Joybuy

Frequently asked questions

How can I tell if bread is wholemeal?

For packaged bread, check whether the label says ‘wholemeal’. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain; a brown colour alone doesn’t confirm that bread is wholemeal.

How should I store wholemeal bread if I only eat a slice now and then?

If you don’t get through much bread, freeze it in portions as soon as you buy it. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer; freezing it for longer may affect its quality.

Can I order wholemeal bread online or choose collection?

It depends on the supermarket and the product you choose. Jumbo and PLUS offer online ordering or collection for wholemeal bread, while Lidl lists its Fijn volkoren product as available in store only. Check current availability before placing your order or visiting a store.