Which option suits you?

Fakeaway cooks who love generous toppings

If you want to cut thick slices yourself for an open sandwich or snack, a whole loaf lets you control the thickness. Also consider the bread itself: choosing a loaf labelled ‘whole’ doesn’t guarantee the firmness you’re looking for.

Quick toastie and sandwich makers

If you want to add toppings or toast your bread straight away, pre-sliced bread is a practical choice. Jumbo stocks options including wholemeal toastie bread; check the individual slices if their thickness matters to you.

Shoppers comparing labels

If you want to know which grains, allergens and types of salt the bread contains, read the label on the exact product. The Albert Heijn bread we looked at lists iodised salt; PLUS lists ingredients including wheat, barley and soya for its Grof volkoren heel loaf.

What should you look for when buying?

First decide whether choosing the slice thickness yourself or being able to add toppings quickly matters more to you. Then compare the nutritional information and ingredients of the loaves you’re considering for your meal.

What to consider What to check when buying Who is this important to?
Slice thickness and toppings Choose a whole loaf if you want to control the thickness yourself. Also check the crumb and how easy it is to slice; a label such as ‘coarse’ doesn’t specify a set slice thickness. If I want to pile plenty of toppings onto an open sandwich, I want to slice the bread myself and see whether it suits what I’m making. Around 42% of consumers put this control over the bread base first.
Wholemeal and fibre Check the product name and ingredients for wholemeal, and compare fibre content on the same basis, for example per 100 g. I want to choose wholemeal bread for my fakeaway and compare the nutritional information of the different loaves I’m considering. This is the first thing around 25% of consumers weigh up.
Preparation time and type of bread Check whether the bread is whole or sliced, and whether it needs any preparation before use. Check what’s currently available when you shop. On a busy evening, I want to start adding toppings or toasting without having to slice the bread myself. Being able to use it straight away is the top priority for around 17% of consumers.
Ingredients and storage Read the latest label for allergens, salt and any mention of iodised salt. Follow the storage instructions for the bread you choose. If I need to avoid specific ingredients or want to keep some bread for later, I want to know what’s on the packaging and how to store it. Around 16% of consumers prioritise these checks.

Common mistakes

  • Assuming a whole loaf will automatically be firm enough

    Slicing it yourself gives you control over the thickness, but not over how the crumb holds up under generous toppings.

    Look at the bread before you buy it if possible, and don’t choose it based only on words such as ‘coarse’ or ‘stone-baked’.

  • Assuming wholemeal means allergen-free

    The Albert Heijn wholemeal bread we looked at lists wheat and cereals containing gluten; PLUS Grof volkoren heel lists ingredients including wheat, barley and soya.

    If you have an allergy or need to follow another dietary restriction, check the latest ingredients and allergen information for the bread you’re buying.

  • Relying only on the online product description

    Albert Heijn and PLUS state that product information and ingredients may change.

    Compare the online information with the packaging just before you buy, and check the bread you actually receive when it’s delivered.

  • Buying more bread than you need for the evening

    A whole loaf gives you the option to slice it yourself, but you may have some slices left over. The Netherlands Nutrition Centre advises checking what you already have and storing food properly to help reduce waste.

    Think about how many slices you’ll need, and follow the packaging instructions for storing any leftover bread.

    Bread that you don’t use in time or store properly may go to waste.

Brands to consider

Albert Heijn

Albert Heijn stocks products including AH OerDesem volkoren Allinson heel gesneden, a pre-sliced 800 g loaf.

  • The product information lists 57% wholemeal wheat flour, 6.3 g of fibre per 100 g and iodised salt.
  • ‘Heel gesneden’ doesn’t specify the slice thickness; check the latest packaging for ingredients and allergens.

Jumbo

Jumbo stocks a range of wholemeal breads, including fine, coarse and wholemeal toastie bread.

  • The different types give you options for a sandwich or toastie you want to prepare quickly.
  • The category labels don’t tell you how thick the slices are; check the current range too.

ALDI

ALDI stocks products including fine wholemeal, boeren tijger volkoren and extra-fibre wholemeal bread.

  • According to ALDI, the wholemeal breads shown are made with 100% wholemeal flour; both whole and half loaves are available.
  • Check whether each loaf is sliced and whether it’s available in your local store; the range page doesn’t specify slice thickness.

PLUS

PLUS stocks products including Grof volkoren heel, a loaf you can slice yourself.

  • For this product, PLUS lists 6.8 g of fibre per 100 g, as well as information about ingredients and allergens.
  • ‘Grof’ doesn’t specify a measured slice thickness. Check the latest packaging, as product information may change.

Dirk

Dirk stocks products including a wholemeal whole loaf and an extra-fibre option in a whole loaf.

  • A whole loaf lets you cut slices to suit your toppings.
  • The label ‘vloerbrood’ doesn’t tell you the exact slice thickness or how well a slice will hold up under toppings.

Lidl

Lidl stocks Fijn volkoren, an 800 g loaf sold in store.

  • It’s a wholemeal option to look out for in the bread aisle.
  • Check the packaging in store for whether it’s sliced, slice thickness, ingredients and nutritional information.

Bread to slice yourself on Joybuy

These two packs from Lekhaven Bakkerij suit anyone who wants to slice their own bread. Allow time to prepare the loaves; the product name doesn’t confirm how well a slice will hold up under generous toppings.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

For anyone who wants to slice their own bread for fakeaway night; the product name specifies two round loaves weighing 550 g each. Allow time to defrost, bake and cool the bread before slicing. Check for yourself how well it holds up under your toppings, and check the latest packaging for allergens and ingredients.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

For anyone who wants to choose their own slice thickness and is looking for one 550 g round loaf. This loaf also needs time to defrost, bake and cool before you slice it. Check whether the slices suit your toppings, and read the latest ingredients and allergen information.

View on Joybuy

Frequently asked questions

Does ‘sliced’, ‘coarse’ or ‘firm’ wholemeal bread automatically mean thick slices?

No, these words don’t specify a set slice thickness. Choose a whole loaf if you want to decide the thickness yourself, or check the slices and packaging before choosing pre-sliced bread.

Does all wholemeal bread contain iodised salt?

You can’t tell from the word ‘wholemeal’. The AH OerDesem volkoren Allinson we looked at lists iodised salt; check the latest ingredients list for any other loaf.

Can I assume all wholemeal bread contains the same allergens?

No, ingredients and allergens vary from product to product. The Albert Heijn bread we looked at lists wheat and cereals containing gluten, while PLUS Grof volkoren heel lists ingredients including wheat, barley and soya. Check the latest packaging for the bread you buy.

How should I store a whole loaf bought in advance for fakeaway night?

Follow the storage instructions for the exact loaf. PLUS advises storing Grof volkoren heel in a cool, dry and dark place. If you want to freeze it, do so on the day you buy it and use it within one month.