For a King's Day breakfast or lunch, choose a loaf whose packaging confirms that it is both wholemeal and sliced. The word ‘sliced’ doesn’t tell you how thick the slices are, so check the slice thickness separately if medium-thick slices are important to you. If you’re buying ahead, freeze any portions you won’t use within a few days.
If you want to get bread ready for breakfast or sandwiches in advance, pre-sliced bread and a storage plan are practical choices. The Netherlands Nutrition Centre provides separate storage advice for opened wholemeal bread.
A dark colour or the name ‘multigrain’ doesn’t mean the same as a wholemeal label. Check the product name and the label on the loaf you’re actually buying.
According to the Netherlands Nutrition Centre, using baker’s salt isn’t compulsory. If the presence of iodised baker’s salt matters to your choice, check the label or ask the baker.
Start by deciding what type of loaf you want, then check whether the information on the chosen packaging suits your plans for King's Day. Check storage advice and label information for that same product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Sliced bread and slice thickness | Check whether the loaf is labelled as sliced. If you want medium-thick slices, check the packaging or ask in store about the slice thickness. | I want to be able to make sandwiches on King's Day without slicing a loaf first, but the thickness needs to suit my plans. Around 42% of consumers prioritise this practical type of bread. |
| Wholemeal bread and nutritional information | Check that the chosen product is labelled as wholemeal. Read any claims about fibre or salt alongside the relevant product and comparison information. | It matters to me that the bread is actually labelled as wholemeal; an additional nutritional claim shouldn’t distract me from choosing sliced bread. For around 33% of consumers, checking the label is a priority. |
| Keeping it fresh and checking the label | Check the best-before date and whether baker’s salt is listed. Freeze portions if you’re buying well ahead of King's Day. | If I buy bread in advance, I want to know how to store it and whether the label lists baker’s salt. That combination is the main consideration when shopping for around 25% of consumers. |
A sliced loaf doesn’t automatically have the slice thickness you want for sandwiches. Supermarket descriptions such as ‘whole’, ‘half’ and ‘sliced’ don’t always make this clear.
Check the packaging or ask in store about the thickness before buying several loaves.
ALDI lists a comparison of fibre and salt for its Extra Fibre-Rich Wholemeal Bread, but describes this product as a whole loaf. So this nutritional information doesn’t confirm that it’s pre-sliced.
Check the type of loaf separately from the wholemeal label and any nutritional claims.
According to the Netherlands Nutrition Centre, opened wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer. For an unopened pack, follow the date and storage instructions on the label.
Freeze the bread in portions after buying it if you’ll need it later.
According to the Netherlands Nutrition Centre, baking with baker’s salt isn’t compulsory. So even if a loaf is sold as wholemeal, you’ll need to check whether the particular variety contains it.
Read the label or ask the baker whether iodised baker’s salt has been used.
A good place to start if you’re looking for finely milled wholemeal bread that’s already sliced.
The wholemeal range includes different types of loaf to compare.
An option for comparing fine wholemeal bread in whole or half sizes.
A good place to start if you’re looking for fine wholemeal bread in a whole or half size.
A supermarket option for shoppers looking to browse fine wholemeal bread.
An in-store alternative for comparing whole and half wholemeal loaves.
This product selection features a rye bread roll as an additional option for King's Day. If you’re specifically looking for pre-sliced wholemeal bread with medium-thick slices, check the product type on the packaging.
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An option for anyone also considering a rye bread roll while preparing for King's Day. The product name specifies a 500 g pack; check the packaging to see whether the product type, wholemeal label and slice thickness suit your plans for sandwiches.
Freeze the portions you’ll need later after buying the bread. According to the Netherlands Nutrition Centre, opened wholemeal bread keeps for 2 to 4 days in a kitchen cupboard and 1 to 3 months in the freezer. For an unopened pack, follow the date and storage instructions on the label.
No. According to the Netherlands Nutrition Centre, using baker’s salt when baking bread isn’t compulsory. If this matters to you, check the label on the bread you’ve chosen or ask the baker.
No. The term ‘multigrain’ on its own doesn’t confirm that a loaf is wholemeal. If you’re specifically looking for wholemeal bread, check the product name and label on the variety you’re buying.
