What should you look for when choosing?
First, decide whether choosing the slice thickness yourself or avoiding the need to slice the bread is more important. Then check that it really is wholemeal and that the ingredients are suitable for the people you’re making snacks for.
| What to consider |
What to check when buying |
Who it matters to |
| Slice thickness for fillings |
With a whole loaf, check whether you can cut even slices yourself; with pre-sliced bread, look at the slices themselves. |
If I’m making generously filled snacks to take with me, I want to choose the slice thickness myself; this is the top priority for around 45% of consumers. |
| Quick preparation |
Check whether the bread is pre-sliced and whether the loaf size suits the number of snacks you want to make. |
If I’m making sandwiches for a group shortly before we leave, I want to get started without having to slice the bread; speed is the main concern for around 33% of consumers. |
| Wholemeal bread and labelling |
Read the product name, ingredients and allergen information on the current packaging; don’t rely on the colour or visible seeds alone. |
If I’m buying wholemeal bread for other people, I want to know what’s in it, especially when it comes to allergens; checking the label is the deciding factor for around 22% of consumers. |
Joybuy products to consider
Related products coming soon.
Frequently asked questions
How do I choose bread if I want really thick slices?
With a wholemeal loaf, you can choose the slice thickness yourself, as long as you slice it at home. If you choose pre-sliced bread, look at the slices: words such as ‘hearty’ and ‘hearth-baked’ don’t tell you how thick they are.
How can I tell if bread is wholemeal?
Check for the word ‘wholemeal’ and read the ingredients on the packaging. According to the Netherlands Nutrition Centre, wholemeal bread is made from the entire grain; a brown colour or the name ‘multigrain’ on its own isn’t enough.
What should I check for allergens when making snacks for other people?
Read the allergen information on the current packaging of the bread you’re using. The Netherlands Nutrition Centre says that common allergens must be clearly listed on the label; you should also check the ingredients of the filling.
Can I freeze bread in advance for the parade?
Follow the instructions on the packaging for the specific loaf. Jumbo says that its frozen Stevig Volkoren Speltbrood should not be refrozen after defrosting; that instruction doesn’t necessarily apply to other breads.
Can I assume that all wholemeal bread contains iodine?
Don’t rely on the type of bread alone to tell you what a particular loaf contains. Check the label or ask the producer which salt was used in that bread.