Who is this relevant to?

Fans of a slice with a bit of crunch

You’re looking for wholemeal bread to enjoy with your coffee, with seeds or grains you can really taste. Jumbo describes Rond Korn Volkoren as a wholemeal multigrain bread with seeds and grains.

Readers who compare labels

You want to check first whether a loaf is wholemeal, then look at its fibre, salt, ingredients and allergens. That way, you won’t base your choice solely on the colour of the bread or the word ‘multigrain’.

Those comparing protein and carbohydrates

You’re specifically looking for a seeded loaf with different nutritional values per slice from standard wholemeal bread. You also want to be able to check the ingredients and allergens for that exact variety.

What should you look for?

Start with the wholemeal base and the texture you want. Then compare the nutritional information for the loaves you’re considering on a like-for-like basis, such as per 100 g.

What to consider What to check when buying Who it matters to
Seeds and grains Check that the bread is labelled as wholemeal and see which seeds or grains are listed in the ingredients. Check the allergen information too. If I want a slice with noticeable seeds to enjoy with my coffee, I look for that texture without losing sight of the wholemeal base. Around 45% of consumers prioritise this combination.
Wholemeal base and fibre Check the product description and ingredients, and compare the stated fibre and salt per 100 g. For my regular coffee-time slice, I mainly want to know what’s in the bread rather than judge it by its dark colour. Around 33% of consumers prioritise this label-focused approach.
Protein and carbohydrates Compare protein and carbohydrates per 100 g and per stated slice, and take salt and allergens into account. If you choose your bread based on the nutritional values per slice, you can look for a seeded variety with a different protein or carbohydrate content. For around 22% of consumers, this is the main consideration.

Common mistakes

  • Assuming multigrain means wholemeal

    Using several types of grain doesn’t necessarily mean a loaf has a wholemeal base. So even bread with visible seeds isn’t automatically the wholemeal loaf you’re looking for.

    Check that the product description and ingredients confirm it’s wholemeal. Then use ‘multigrain’ and the seeds as clues to its ingredients and texture.

  • Assuming the allergens are the same as in another seeded loaf

    Jumbo lists sesame and gluten-containing cereals among the allergens in Rond Korn Volkoren; Albert Heijn also lists soya for AH ELL Eiwitrijk volkoren meerzaden half. Ingredients vary from product to product.

    Check the up-to-date allergen information for the variety you’re buying, even if you’ve looked at a similar loaf before.

  • Assuming every loaf contains baker’s salt

    According to the Voedingscentrum, bakers aren’t required to use baker’s salt. So you can’t tell whether a loaf contains iodised salt from the type of bread alone.

    Check the ingredients list or ask the baker if this is relevant to your choice.

  • Choosing based only on protein or carbohydrates

    A product that emphasises these nutrients on the packaging still has its own serving size, salt content, ingredients list and allergen profile.

    Compare the nutritional information per 100 g and per stated slice, so differences in slice weight don’t cloud your decision.

Brands and retailers to consider

These examples can help you find a suitable loaf. Always check the details for the specific variety before making your choice.

Albert Heijn

Albert Heijn sells AH ELL Eiwitrijk volkoren meerzaden half, an option for anyone wanting to compare nutritional values per slice.

  • According to Albert Heijn’s product information, a 35 g slice contains 6,1 g of protein and 6 g of carbohydrates.
  • Check the current ingredients and allergens; this variety contains, among other things, wheat gluten, soya and sesame seeds.

Jumbo

Jumbo describes Rond Korn Volkoren as a wholemeal multigrain bread with seeds and grains.

  • The product information gives you a useful starting point if you’re looking for both wholemeal bread and seeds.
  • The listed allergens include sesame and gluten-containing cereals; check the current packaging.

Lidl

Lidl lists an oat and spelt bread with seeds and grains.

  • The product description makes it clear that the loaf contains seeds and grains.
  • Check the packaging to see whether this specific loaf meets your requirements for a wholemeal base, and read the nutritional information and allergen details.

ALDI

As well as wholemeal bread, ALDI lists a half loaf of extra-high-fibre wholemeal bread with seeds and grains.

  • According to ALDI, its wholemeal breads are made with 100% wholemeal flour.
  • For your chosen variety, check the current ingredients, nutritional values and allergens; the ‘extra high fibre’ label doesn’t replace these checks.

PLUS

PLUS offers a range of wholemeal breads with different product descriptions.

  • You can search the range for a loaf with the texture you want.
  • Check whether the loaf you choose actually contains seeds or grains, and see which allergens are listed.

Dirk

Dirk’s bread range includes both seeded varieties and wholemeal loaves.

  • The product descriptions give you a starting point for finding a seeded loaf.
  • Don’t rely on one description alone: check the wholemeal base, ingredients, nutritional information and allergens for the loaf you’re considering.

Joybuy products

Related products coming soon.

Frequently asked questions

Is multigrain bread automatically wholemeal?

No. The word ‘multigrain’ on its own doesn’t confirm that a loaf has a wholemeal base. So check the product description and ingredients for the bread you want to buy.

Does all bread in the Netherlands contain iodised baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. Check the ingredients list or ask the baker if you want to know which salt is used in a particular loaf.

How should I store a wholemeal seeded loaf for a later coffee break?

Follow the storage instructions for the loaf you choose. Jumbo recommends storing Rond Korn Volkoren in a cool, dark place. According to Jumbo, you can also freeze the loaf on the day you buy it and use it within one month.

What should I look out for with sesame and other allergens?

Check the up-to-date allergen information for the exact variety you’re buying. Jumbo lists sesame and gluten-containing cereals for Rond Korn Volkoren; Albert Heijn also lists soya for AH ELL Eiwitrijk volkoren meerzaden half. Don’t assume another seeded loaf has the same ingredients.