Who is this choice for?

Families who want to pack wholemeal bread more often

For parents looking for an everyday sandwich and who want to choose wholemeal instead of white bread more often. Check the product name and compare the fibre per 100 g; the colour of a loaf does not tell you how much fibre it contains.

Children who leave coarse bread uneaten

If grains or a coarse texture put your child off eating their lunch, fine wholemeal bread could be an option. Make sure the bread you choose is actually labelled wholemeal, though; a child-friendly name does not guarantee this.

Families who need to consider allergens or school policies

If your child has a relevant allergy or the school has a food policy, the latest allergen information will determine what you can pack. Standard wholemeal bread made with wheat is not suitable for someone with a wheat allergy, and bread containing gluten is not suitable for someone with coeliac disease.

What should you look for when choosing?

Start with the wholemeal label and any allergens relevant to your child or their school. Then compare the texture, nutritional information and loaf size with what your family actually eats during the school week.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for ‘wholemeal’ in the product name and compare the fibre per 100 g in the nutrition table. If I often pack bread for lunch, I want to know that I’m really choosing a wholemeal option. For around 42% of consumers, choosing wholemeal and fibre comes first.
Allergens and school policies Read the latest ingredients and allergen information, and check the school’s policy. If an allergy or school policy determines what can be packed, the lunch needs to meet those requirements. This check is the top priority for around 25% of consumers.
Texture Check whether the bread is fine or coarse, and make sure children’s bread is also labelled wholemeal. If sandwiches with coarse grains are left uneaten, I look for a finer texture my child will enjoy. This is the deciding factor for around 17% of consumers.
Planning for the week Choose a whole or half loaf based on how much you use, and check whether portions can be frozen. If we don’t need the same amount of bread every school day, I want to avoid leaving some uneaten. Planning matters most to around 16% of consumers.

Common mistakes

  • Assuming brown or multigrain bread is wholemeal

    A dark colour or a name such as multigrain does not, by itself, tell you whether you’re buying wholemeal bread. You could end up making a different choice about fibre than you intended.

    Check the product name and compare the fibre content of specific loaves on the same basis, for example per 100 g.

  • Assuming standard wholemeal bread is gluten-free

    Wholemeal describes the grain used, not the absence of gluten. Bread made with wheat is not suitable for someone with a wheat allergy; bread containing gluten is not suitable for someone with coeliac disease.

    Check the allergen information for the specific product and follow the school’s policy.

  • Assuming a nutrition claim applies to all wholemeal bread

    ALDI says that one of its own extra-high-fibre wholemeal breads contains 30% less salt and 30% more fibre than standard wholemeal bread. This comparison does not automatically apply to other loaves or to a different basis of comparison.

    Compare the latest nutrition tables for the loaves you’re actually considering.

  • Buying more bread than you need for the school week

    A whole loaf won’t suit everyone’s needs. Choose a size based on the number of lunches you want to make.

    A half loaf may be more practical; you can also freeze portions for later.

    Bread that goes stale or mouldy before it’s eaten is wasted.

Brands and shops to consider

These shops offer a range of wholemeal breads. Compare the specific loaf and its current label: a feature of one variety does not necessarily apply to the entire range.

Albert Heijn

Albert Heijn offers products including AH Vloerbrood volkoren heel.

  • A specific wholemeal option to assess by its name, size and nutritional information.
  • Albert Heijn notes that ingredients, nutritional values and allergy information may change; check the current packaging.

Jumbo

Jumbo offers wholemeal options in a range of textures, from fine to coarse, and different shapes.

  • The different options make it easier to compare texture and size.
  • Check which specific loaf is available at the shop where you do your food shopping.

Lidl

Lidl describes a kids’ bread made with extra-finely milled wholemeal flour.

  • The fine texture described by Lidl may be worth considering if coarse grains are a concern.
  • According to Lidl’s own product information, this kids’ bread contains the same amount of fibre as wholemeal bread; check the packaging and allergen information for the specific loaf.

ALDI

ALDI offers products including fine wholemeal bread, tiger wholemeal bread and an extra-high-fibre option.

  • According to ALDI, its wholemeal breads are made with 100% wholemeal flour.
  • ALDI’s comparison of lower salt and higher fibre applies to one specific loaf; check the label for other varieties.

PLUS

PLUS offers a range of wholemeal breads, including fine wholemeal and farmhouse wholemeal.

  • Different bread styles and sizes make it possible to choose based on texture and how much you use.
  • PLUS says that product and allergy information may change; check the packaging when you buy.

Dirk

Dirk offers products including Bakker van der Akker wholemeal breads and wholemeal floor bread.

  • The breads on offer give you a choice of different wholemeal styles.
  • Assess the loaf you want to buy based on its own size, nutritional information and allergens.

Bread options on Joybuy

These options range from soft flatbread and round loaves to crisp crispbread. For a school lunch, pay particular attention to the differences in texture and preparation, as well as the information on the packaging.

Souq Lebanese wholemeal flatbread, 6 pieces

Souq Lebanese wholemeal flatbread, 6 pieces

An option if flatbread is a better fit for a packed lunch than sliced sandwiches.

The pack contains six pieces. The product contains wheat and gluten; check the latest allergen information and the school’s policy.

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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

This pack of two round loaves could suit a household that plans ahead and will use both loaves.

The bread needs to be defrosted and finished in the oven before use. If comparing it with another loaf, check the latest nutritional information on the same weight basis, and read the allergen information for your school lunch.

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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

The option with one round loaf may be a better fit if you need a smaller amount for the school week.

The bread needs to be defrosted and finished in the oven before use. Only compare fibre if the nutritional information for both loaves uses the same weight basis; also check the latest allergen information.

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g'woon Wholemeal Crispbread, 375 g

g'woon Wholemeal Crispbread, 375 g

This crisp crispbread makes a different lunch base from soft wholemeal bread; choose it only if its texture suits the meal.

The pack contains 375 g. Before packing it, read the latest ingredients and allergen information, and check the school’s policy.

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Frequently asked questions

Is standard wholemeal bread suitable for someone with coeliac disease or a wheat allergy?

Standard wholemeal bread containing gluten is not suitable for someone with coeliac disease, and bread made with wheat is not suitable for someone with a wheat allergy. Check the ingredients and allergens for the specific loaf; the right choice depends on which substances need to be avoided.

Which allergens should I check for a school lunch?

Check for any allergens relevant to your child, and also follow the school’s policy. Voedingscentrum lists cereals containing gluten, such as wheat and rye, among the allergens that must be clearly declared. If you’re buying unpackaged bread, ask for the allergen information.

Does all bread contain iodised baker’s salt?

No. According to Voedingscentrum, there’s no requirement to bake bread with baker’s salt. For packaged bread, check the ingredients on the label; for unwrapped bread, ask the baker which salt was used.

How should I store wholemeal bread for several school days?

Freeze portions if you won’t use the bread within a few days. Voedingscentrum recommends keeping opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer; also follow the storage advice for the specific product.