What should you look for when choosing?
Start with the texture your diner will accept. Then compare the label and work out how much bread you’ll need for the meal.
| What to consider | What to check before buying | Who is this important for? |
| Texture and crust |
Check whether the bread is finely textured or sliced, and whether the description mentions grains, flakes or seeds. |
If visible grains or a hard crust make the meal difficult, I want a texture I can count on. This texture preference comes first for around 50% of consumers. |
| Label and nutritional information |
Read the allergen information. If nutrition is a priority, compare the values per 100 g and check whether baker’s salt has been used, if needed. |
When I’m buying for someone with an allergy or paying attention to salt, fibre or baker’s salt, I want to be able to assess the loaf I choose. Checking the label is the top priority for around 30% of consumers. |
| Presentation and quantity |
Compare the shape and pack size with the number of people eating; if it’s a part-baked loaf, check the preparation instructions too. |
For a small special meal, I want to serve bread that suits the people eating, without ending up with more leftovers than necessary. Around 20% of consumers give this combination the highest priority. |
Products to suit this choice
These products offer different bread shapes and pack sizes for a meal with a picky eater. Decide what texture they’ll accept before choosing a loaf, and always check the label before buying.
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Souq Lebanese Bread Whole Wheat, 6 pieces
An option if you want to divide the bread into individual portions for one meal. Check that the texture, ingredients and allergens suit your diner.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
For a meal where you’d like a rustic round loaf, provided your diner is happy with the texture. Allow time for defrosting and baking, and check the latest allergen information.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g
The two-pack may suit you if you need two loaves for the meal. If you’re feeding a small group, think about what you’ll do with any leftovers; allow time for defrosting and baking too.
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Bolletje rye bread, 500 g
Consider this rye bread only if your diner enjoys this type of bread and its texture. Before buying, check the exact product format and portion sizes on the pack.
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Frequently asked questions
Is wholemeal bread suitable for someone with a wheat or sesame allergy?
You can’t tell from the word ‘wholemeal’ alone. Check the allergen information for the specific loaf, including any statements about possible traces. The Netherlands Food and Consumer Product Safety Authority says this information must be available before purchase, including for unpackaged bread.
Does wholemeal bread always contain baker’s salt?
No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the label or, for unpackaged bread, ask which salt has been used.
Is wholemeal sourdough a better choice for a picky eater?
Only if they enjoy the crust and texture. If they’re put off by a firm bite or visible grains, a finer-textured wholemeal option is more likely to suit them. Compare the ingredients and allergen information for the loaves themselves too.
What should I do with bread left over after the meal?
Freeze portions if you won’t use them soon. According to the Netherlands Nutrition Centre’s Storage Guide, opened wholemeal bread keeps for 2–4 days in a kitchen cupboard and 1–3 months in the freezer; it’s best not to store bread in the fridge.
Can Nutri-Score help when comparing wholemeal breads?
Nutri-Score can help you compare products within the same category, but it doesn’t replace the label. The Dutch government explains that factors including fibre and salt count towards the score. For this meal, the texture, ingredients and allergen information for the specific loaf are important too.