Who is this choice relevant to?

Travellers who like plenty of filling in their sandwiches

You want to take a filled sandwich with you without the slice becoming awkward to handle in its packaging. So check the size and sturdiness of the actual slices, not just the name of the bread.

Shoppers who compare labels

You want to be sure you’re choosing wholemeal bread and compare fibre and salt on a like-for-like basis. Nutritional information can vary from one product to another.

Shoppers who prepare snacks in advance

You want to portion bread ahead of a future departure and check that the ingredients and allergen information are suitable for everyone who’ll be eating it.

What should you look for when choosing?

Start by checking that it’s labelled wholemeal, then decide what matters most for your journey: easy-to-handle slices, nutritional information or how you’ll prepare the snacks.

What to consider What to check when buying Who it matters to
Size and sturdiness Check the width, thickness and consistency of the actual slices. If you want to choose the thickness yourself, see whether you can slice a whole loaf at home. I want a slice that stays easy to handle in my packaging, even with plenty of filling. Around 42% of shoppers put size and sturdiness first.
Wholemeal, fibre and salt Check that it’s labelled wholemeal, then compare fibre and salt per 100 g on the exact products. When choosing between loaves, I want to compare the nutritional information on a like-for-like basis. Around 33% of shoppers put this comparison first.
Storage and allergens Read the storage instructions and check the ingredients and ‘contains’ and ‘may contain’ statements. I prepare snacks in advance and want to know how to store the bread and whether the ingredients are suitable for the travellers. This is the main consideration for around 25% of shoppers.

Common mistakes

  • Assuming a loaf’s name tells you how thick the slices are

    ‘Coarse’, ‘tiger’, ‘artisan’ and ‘sliced whole’ don’t tell you how much room a slice will leave for your filling or how sturdy it will be.

    Check the slices before setting off, or slice a whole loaf at home to your preferred thickness. Also check whether a filled sandwich will fit in the packaging you’ll use on your journey.

  • Comparing nutritional values per slice when the slices are different sizes

    A heavier slice contains a different amount of fibre and salt from a lighter slice of the same bread. The Netherlands Nutrition Centre also notes that nutritional values can vary by brand.

    First compare products per 100 g. Then consider the portion you’ll actually take with you.

  • Overlooking allergens because the bread is labelled wholemeal

    The wholemeal label doesn’t mean a loaf is suitable for someone with an allergy or coeliac disease. For example, PLUS lists wheat and barley in its Volkoren tijger heel, along with possible traces of other allergens.

    Read the full allergen information on the exact product and, if you have an allergy or coeliac disease, follow the dietary advice that applies to you.

Brands to compare

Albert Heijn

Albert Heijn offers products including AH OerDesem wholemeal Allinson, sliced whole loaf—an option to consider when checking the label information for a specific bread.

  • For this product, Albert Heijn lists 800 g, 6.3 g of fibre and 0.85 g of salt per 100 g, as well as iodised salt and allergen information.
  • The loaf’s name doesn’t indicate slice thickness. Check the current packaging, as ingredients and nutritional information can change.

Jumbo

Jumbo offers a range of wholemeal breads, including coarse wholemeal bread, bread with sunflower seeds and wholemeal toast bread.

  • The different types of loaf give you several options to assess for size and texture.
  • Compare ingredients, nutritional information and slices for each product separately; the type of bread alone won’t tell you these details.

ALDI

ALDI offers an extra-high-fibre wholemeal bread for shoppers who want to compare fibre and salt across wholemeal loaves.

  • According to ALDI’s own product information, this particular loaf contains 30% more fibre and 30% less salt than standard wholemeal bread, based on NEVO-Online 2021 7.0.
  • This comparison doesn’t tell you how thick or sturdy the slices are. Check the loaf itself and read the current packaging.

PLUS

PLUS offers products including wholemeal tiger bread and Korenlanders Boeren tiger wholemeal whole loaf.

  • For PLUS Volkoren tijger heel, PLUS lists 6.4 g of fibre and 0.99 g of salt per 100 g.
  • This variety lists wheat and barley as allergens, as well as possible traces. Check the packaging for information about the loaf you’re buying.

Dirk

Dirk offers products including wholemeal artisan whole loaf, which you can compare with other types of whole loaf.

  • The product name tells you what type of bread to look for in store.
  • ‘Artisan loaf’ doesn’t indicate slice thickness. Check the bread and its label if texture or nutritional information is important to you.

Lidl

Lidl has listed wholemeal tiger artisan bread as an in-store product.

  • When it’s available, this type of loaf gives you a specific product to assess for its slices and crust in store.
  • Check current availability in store, and read the packaging for ingredients, allergens and nutritional information.

A whole loaf to slice yourself

If you want to choose the thickness of your slices for snacks on the go, this whole loaf is one option to consider. Remember to allow time for defrosting, baking and cooling before slicing.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

This whole round loaf is a good option if you want to slice your own bread after baking for snacks on the go.

According to the product description, it contains wholemeal wheat flour. Leave the loaf to cool for half an hour after baking before slicing.

Check the baking instructions on the current packaging and decide for yourself whether the slices are sturdy enough for your filling.

View at Joybuy

Frequently asked questions

How can I check whether packaged bread is wholemeal?

Look for ‘wholemeal’ on the label. According to the Netherlands Nutrition Centre, packaged bread must be labelled as wholemeal if it is; a dark colour or the word ‘brown’ alone isn’t enough.

Can I freeze bread in advance for a car journey?

Yes, if the storage instructions for your bread allow it. The Netherlands Nutrition Centre recommends freezing bread you’ll need later in portions as soon as you buy it. Also follow the instructions on the packaging for your chosen product, and prepare fillings separately according to their storage instructions.

Is wholemeal bread suitable for someone with a wheat allergy or coeliac disease?

The wholemeal label doesn’t tell you whether it’s suitable. For example, PLUS lists wheat and barley in its Volkoren tijger heel. Check the ingredients and allergens on the exact packaging for every loaf, and follow the dietary advice that applies to you.

How can I tell whether bread contains iodised salt?

Check the ingredients list on the loaf you’re buying. Albert Heijn lists iodised salt in AH OerDesem wholemeal Allinson, sliced whole loaf, but that doesn’t tell you anything about the ingredients in other breads.