Who is this relevant for?

The daily lunch packer

Wants to choose a loaf size that suits the number of slices they take to the office. Jumbo and Dirk stock both whole and half wholemeal loaves.

The hybrid worker

Doesn’t take bread in every working day and wants to avoid leaving a whole loaf unused. A half loaf or freezing portions could be a good fit; the Netherlands Nutrition Centre’s storage guide gives storage times for wholemeal bread.

The label reader

Compares fibre, salt and allergens for each product. If you also want to know whether bread is made with baker’s salt, the Netherlands Nutrition Centre advises checking the ingredients list.

What should you look for?

First, work out how much bread you use on office days and whether you can freeze portions at home. Then compare the labelling, nutritional information and texture of options that suit your routine.

What to consider What should you check? Who is this most important for?
Loaf size and quantity Check the weight and whether it’s a whole or half loaf. If I take sandwiches to work almost every day, I want enough bread without choosing an awkward size. The right quantity comes first for around 46% of consumers.
Waste when working days vary Work out how many slices you use and whether you can freeze portions at home. When I have fewer office days, I don’t want leftover bread to go stale. Avoiding waste is the top priority for around 27% of consumers.
Label and nutritional information Read the ingredients and check allergens, fibre and salt per 100 g; if you wish, look for baker’s salt too. I want to know what’s in the bread I take for lunch, especially if a particular ingredient matters to my choice. Label information is the top priority for around 18% of consumers.
Flavour and texture Compare options such as fine, coarse, tiger and multigrain wholemeal, checking the specific product description and ingredients. Choosing bread I enjoy putting in my lunchbox makes it easier to stick with my choice. Around 9% of consumers put flavour and texture first.

Common mistakes

  • Buying a whole loaf when you won’t finish it

    If your office days vary, you may have some bread left over. The Netherlands Nutrition Centre recommends keeping wholemeal bread for less time in a kitchen cupboard than in the freezer.

    Choose a half loaf if it better suits your lunch routine, or freeze a whole loaf in portions soon after buying it.

  • Assuming all wholemeal bread contains baker’s salt

    According to the Netherlands Nutrition Centre, baker’s salt is not compulsory in bread. So the wholemeal label alone doesn’t tell you whether it has been used.

    Check the ingredients list or ask the baker if the presence of baker’s salt matters to your choice.

Brands to compare

Albert Heijn

Albert Heijn lists several wholemeal breads online, including different loaf shapes.

  • You can compare the product descriptions across the range.
  • Check the current packaging and ingredients for the option you choose.

Jumbo

Jumbo’s own-brand wholemeal bread includes fine, coarse and half-loaf options.

  • Whole and half loaves give you different options depending on how many days you take lunch to work.
  • Compare the weight too: a half loaf and a whole loaf don’t contain the same amount.

Lidl

Lidl lists a fine wholemeal loaf weighing 800 g among its in-store products.

  • The stated loaf size helps you decide whether it suits your lunch routine.
  • Check the packaging in store for the option you’re actually buying.

ALDI

ALDI lists fine wholemeal bread, multigrain wholemeal bread and an extra-fibre option, among others.

  • The different options give you a choice of bread type and texture.
  • A feature of the extra-fibre option won’t necessarily apply to the other loaves, so check each product’s label.

PLUS

PLUS stocks wholemeal tiger bread and round wholemeal loaves, among other options.

  • The product information for PLUS Wholemeal Tiger Bread, Whole Loaf, lists ingredients, allergens and nutritional values.
  • PLUS says product information can change, so check the current packaging.

Dirk

Dirk lists Bakker van der Akker wholemeal bread in both whole and half-loaf sizes, among others.

  • The different sizes are useful if you don’t take bread with you every day.
  • Check the size and product description of the specific option before choosing.

Wholemeal options on Joybuy

These lunch options mainly differ in shape and preparation: a pack of wholemeal flatbreads and a round wholemeal loaf that you bake at home first. Choose a size that suits your office days and the time you have for preparation.

Souq Lebanese Bread Whole Wheat, pack of 6

Souq Lebanese Bread Whole Wheat, 6 pieces

Wholemeal flatbreads for when you want to take bread with you without baking it at home first. The pack contains 6 pieces; open it when you’re ready to use them and follow the storage instructions on the packaging.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A round wholemeal loaf for a lunch you can prepare at home. This 550 g loaf needs to be defrosted, baked and cooled before use, so factor that in if you’re taking it to the office.

View on Joybuy

Frequently asked questions

Does all wholemeal bread contain baker’s salt?

No. The Netherlands Nutrition Centre says that using baker’s salt is not compulsory. Check the ingredients list or ask the baker if this matters to your choice of bread.

How long can you keep wholemeal bread?

According to the Netherlands Nutrition Centre’s storage guide, you can keep wholemeal bread for 2–4 days in a kitchen cupboard and 1–3 months in the freezer. Ideally, freeze portions soon after buying the bread; it can become drier if kept in the freezer for longer.

Does a dark colour mean bread is wholemeal?

Don’t judge by colour alone. Check the product description and ingredients list for the specific loaf. Look at the nutritional information per 100 g if you also want to compare fibre or salt between options.

When is a half loaf a better choice for my office lunch?

A half loaf could be a good choice if you only take bread with you on a few days and won’t use a whole loaf in time. If you can freeze portions at home, a whole loaf is another option; just follow the product’s storage instructions.