Who is this guide for?

Parents who buy bread regularly

If you often pack lunch for nursery, you’ll want to compare costs without mistaking brown bread for wholemeal. The Voedingscentrum distinguishes between these types of bread, and supermarkets also stock them in different formats.

Parents with allergy requirements

If a child has specific requirements, check the ingredients and allergens on each pack. The Netherlands Food and Consumer Product Safety Authority provides information about allergen labelling; you should also check what your nursery allows.

Shoppers buying small quantities for lunch

If you don’t get through a loaf quickly, its size and storage instructions matter. The Voedingscentrum lists bread as a product that is often wasted.

What should you look for?

Before packing a nursery lunch, first check that the bread is wholemeal and that its allergen information meets the nursery’s requirements. Then compare loaf sizes and current prices on a like-for-like basis.

What to considerWhat to check when buyingWho should take note?
Regular lunch costs Compare the current price per kilogram or the prices of loaves of the same weight; check how long any offers are valid for. If I pack bread regularly, I want to know whether a loaf that looks cheaper is simply smaller. For around 45% of consumers, price comparison is the top priority.
Wholemeal and allergens Look for the word ‘wholemeal’, read the allergen information and confirm the requirements with the nursery. When a lunch needs to meet allergy requirements, I want to know whether this particular bread is suitable before I pack it. This is the main concern for around 33% of consumers.
Size and storage Choose a whole or half loaf to suit how much you use, and follow the storage instructions on the pack. If only a few slices are needed, I want to avoid wasting the rest. Around 22% of consumers put this first.

Common mistakes

  • Mistaking brown bread for wholemeal bread

    The colour doesn’t tell you whether the bread is made entirely from wholemeal flour. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour.

    So look for the word ‘wholemeal’ on the pack, rather than judging by colour alone.

  • Using an offer as a regular price comparison

    A temporary offer or a difference in loaf weight can skew comparisons between shops.

    Compare loaves in a suitable size on the day you buy them, and check when any offer is valid.

  • Skipping the allergen label

    ‘Wholemeal’ describes the flour used; it doesn’t tell you whether the bread is suitable for someone with an allergy or meets a nursery’s requirements. Bread made with wheat contains gluten-containing cereals.

    Check the ingredients, allergens and any ‘may contain’ information every time you buy bread, and agree your choice with the nursery.

  • Assuming every loaf contains baker’s salt

    The Voedingscentrum states that bakers aren’t required to use baker’s salt. So don’t assume every loaf contributes iodine in the same way.

    For packaged bread, check the ingredients list to see whether baker’s salt is mentioned.

Brands and supermarket chains to consider

These supermarket chains stock different types of wholemeal bread. Check the size, label and current in-store information for each loaf; a brand being available elsewhere doesn’t mean it’s stocked at Joybuy.

Albert Heijn

Its online range includes both AH own-brand loaves and other wholemeal options.

  • You can browse different types of bread within one range.
  • Check which variety and weight suit your purchase; availability may vary.

Jumbo

Its online range includes fine, round and tiger wholemeal loaves, as well as half loaves.

  • A half loaf may be useful if you don’t get through much bread.
  • Compare the type and weight of each loaf before weighing up the options.

Lidl

An option for shoppers looking for wholemeal bread or a current offer in their local store.

  • You can factor an offer into your choice while it’s available.
  • Check the offer dates and in-store availability.

ALDI

The fresh bakery range includes basic wholemeal loaves and other wholemeal varieties.

  • You can compare a standard whole loaf with other types of bread.
  • Check the label of your chosen variety and its local availability.

PLUS

Its product information is useful if you want to check the ingredients, allergens and storage instructions before buying.

  • The PLUS Volkoren tijger heel product page lists allergens and includes advice on freezing, among other details.
  • Check the packaging when you buy, as product information can change.

Dirk

A supermarket chain that stocks wholemeal tin loaves, among other options, for shoppers comparing loaves in store.

  • The product page lets you look at a specific whole tin loaf.
  • Also compare the weight and availability of the loaf you actually want to buy.

Flatbread at Joybuy for nursery lunches

This option is wholemeal flatbread, for lunches where that type of bread works. If you’re comparing prices, don’t assume it’s directly comparable with a standard whole loaf, and check the nursery’s requirements.

Souq Lebanese whole wheat flatbread, 6 P

Souq Lebanese whole wheat flatbread, 6 P

An option for a nursery lunch where flatbread is suitable, rather than a like-for-like replacement for a standard whole loaf.

The product information lists wheat and gluten-containing cereals, with possible traces of soya and milk. Check the packaging and the nursery’s requirements before packing it.

View at Joybuy

Frequently asked questions

Is brown bread automatically wholemeal?

No. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; brown bread may also contain white flour. Look specifically for the word ‘wholemeal’ on the packaging.

How can I check allergens before sending bread to nursery?

Read the allergen information on the packaging of the bread you’re buying, and discuss your choice with the nursery if there are individual requirements. The Netherlands Food and Consumer Product Safety Authority explains how allergens are listed on food labels; the word ‘wholemeal’ alone doesn’t answer questions about allergies.

Does every wholemeal loaf contain baker’s salt?

No. According to the Voedingscentrum, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list if you want to know whether it’s in that particular loaf.

How can I avoid waste if I only need a little bread?

Choose a loaf size that suits how much you use, and follow the storage instructions for that product. PLUS recommends freezing PLUS Volkoren tijger heel on the day of purchase; check the packaging separately for advice on other loaves.