What should you look for?
Start by checking for the ‘wholemeal’ label, then compare the texture and the information on the label with what your child will eat and what the nursery allows.
| What to look for | What to check when buying | Who it matters to |
| Wholemeal and fibre |
Look for the ‘wholemeal’ label. When comparing individual loaves, check the fibre per 100 g on the current label. |
I want bread for nursery lunches that really is wholemeal, and I want to be able to compare the fibre content. This is the top priority for around 40% of consumers. |
| Texture and ease of eating |
Check whether the bread is fine or coarse, and whether it has a firm crust or visible seeds. Try a new option at home first. |
My child sometimes leaves a coarse crust or visible seeds, so texture matters a lot. Ease of eating is the main concern for around 30% of consumers. |
| Allergens and nursery rules |
Read the current label, including any relevant ‘may contain’ statements, and check what the nursery allows. |
When I pack bread, it needs to meet the rules on allergens for my child or their group. This is a priority for around 30% of consumers. |
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Frequently asked questions
Is brown bread the same as wholemeal bread?
No. The Netherlands Nutrition Centre says wholemeal bread is made from 100% wholemeal flour, while brown bread combines wholemeal flour and white flour. If you’re looking for wholemeal bread, check for the ‘wholemeal’ label.
When should I check for gluten in a nursery lunch?
Check for gluten if your child needs a gluten-free lunch or the nursery’s allergy policy requires it. Ordinary wholemeal wheat bread contains gluten. For a gluten-free lunch, also check with the nursery how to avoid possible cross-contact.
Where can I find allergen information for unpackaged bread?
Before you buy, ask the seller for the allergen information for that specific bread. The Netherlands Food and Consumer Product Safety Authority says this information must also be available for unpackaged foods. Then check the nursery’s rules to find out what you can pack.
How can I tell whether bread contains iodised salt?
Check the ingredients for the specific bread for a statement such as ‘iodised salt’. Albert Heijn lists this ingredient for AH Rond volkoren heel; don’t assume other breads contain it too.
Can I freeze bread for nursery lunches later on?
Follow the storage advice for the bread you buy. PLUS says its Boeren volkoren heel can be frozen at home on the day you buy it and should be used within one month. This advice doesn’t automatically apply to other breads.