Who is this choice relevant to?

Older adults who choose their bread carefully

For anyone who wants to consider ingredients, portions and how easy a bread is to eat when planning a bread-based meal. The Netherlands Nutrition Centre includes wholemeal bread and foods containing fibre in its guidance on nutrition for older adults.

Anyone serving a special bread-based meal

For anyone sharing bread with, for example, soup, salad or lunch. A round loaf, a hearth-baked loaf and a baguette each call for a different way of slicing and serving.

Shoppers who read labels carefully

For anyone comparing the ingredients, nutritional information, allergens and storage instructions for different breads. Always check the packaging of the product you’re actually buying.

What should you look for when choosing?

First decide whether the bread is mainly for sharing or for making sandwiches. Then check for the word ‘wholemeal’ and compare the information on the packaging on a like-for-like basis.

What to consider What to check when buying Who it matters to
Wholemeal content and nutritional information Look for ‘wholemeal’ on the packaging. Compare fibre and salt per 100 g. If the ingredients are my top priority, I want to know whether the bread is genuinely wholemeal and be able to compare nutritional values on the same basis. This is the top priority for around 42% of consumers.
Bread shape for the meal Consider whether a round loaf, a hearth-baked loaf or a baguette suits the number of people eating and the way you plan to serve it. When sharing a meal, I want to serve and slice the bread in a way that suits the food. This serving preference is the top priority for around 33% of consumers.
Ease of eating and storage Check whether it’s sliced, the allergen information and the storage or baking instructions. For everyday use, I want bread that’s practical to eat and store, while still being able to check the ingredients. Around 25% of consumers give this the highest priority.

Common mistakes

  • Assuming that dark bread is always wholemeal

    A dark colour, seeds or sourdough don’t tell you whether all the flour used is wholemeal. According to the Netherlands Nutrition Centre, brown bread isn’t necessarily made entirely from wholemeal flour.

    First check for the word ‘wholemeal’ on the packaging, then choose based on the shape of the bread or its flavour description.

  • Judging it by appearance alone

    Nutritional values and allergen information can vary between wholemeal breads, too. A firm crust or unusual shape is no substitute for checking this information.

    Compare fibre and salt per 100 g, and read the full ingredients and allergen information for the bread you choose.

  • Treating a product page as up-to-date stock information

    A bread that was listed online previously may not be available with every order or in every shop. The information on the packaging may also differ from what you saw on an earlier product page.

    Check availability when you buy, and read the label again.

  • Buying a whole loaf without a storage plan

    In a small household, it’s worth considering how many slices or pieces you’ll need for the meal and when you’ll eat the rest.

    Choose a suitable loaf size and follow the instructions for freezing or baking the specific product.

    Without a plan for the rest of the loaf, some of it may go unused.

Brands to consider

Albert Heijn

The AH Liefde & Passie Nederlands desem volkoren reviewed here is a 600 g wholemeal wheat sourdough loaf, for anyone wanting to serve a whole loaf with a meal.

  • Albert Heijn describes this particular bread as having a firm texture and a distinctive flavour.
  • According to the product page, it’s only available in store. Check the packaging for information about wheat, gluten and possible cross-contamination.

Jumbo

The Jumbo Fijn Volkorenbrood reviewed here is an option for anyone who’d rather serve slices than a loaf to cut at the table.

  • Jumbo lists 7.6 g of fibre per 100 g and 2.7 g per 35 g slice for this product.
  • These values apply to this bread; compare other products on the same basis and check their own allergen information.

PLUS

The PLUS products reviewed include a wholemeal baguette to share with a meal and a whole boeren-volkorenbrood (farmhouse wholemeal loaf).

  • The information for PLUS Boeren volkoren heel states that the bread can be frozen at home on the day of purchase.
  • Check each product’s label: ingredients, allergens and storage instructions may vary.

Dirk

The wholemeal hearth-baked loaf from Dirk reviewed here is another option for anyone wanting to serve a whole loaf.

  • A hearth-baked loaf offers an alternative to sliced fine wholemeal bread or a baguette when planning your meal.
  • Before comparing this bread with other products, check the packaging for its nutritional information, ingredients and allergens.

Breads for this meal on Joybuy

These products offer two ways to serve bread with a special meal: Lebanese flatbread to share and round wholemeal sourdough loaves. For the round loaves, note the difference between a single loaf and a pack of two.

Souq Lebanese Bread Whole Wheat, 6 P

Souq Lebanese Bread Whole Wheat, 6 P

This Lebanese flatbread is a good fit for a meal where you can tear it into pieces and serve it with dips.

The product information lists wholemeal wheat flour, 6 g of fibre and 0.48 g of salt per 100 g. It isn’t sliced bread; check the current packaging for ingredients and allergens.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, two 550 g loaves

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

The round shape could suit a meal where you want to slice the bread at the table.

The product description lists wholemeal wheat flour and wholemeal sourdough. This pack contains two loaves, which the product instructions say must be defrosted and baked before use. Check the packaging for nutritional values per 100 g and the applicable storage and baking instructions.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

This single round loaf is an option if one loaf is a better fit for the number of people eating.

The product description lists wholemeal wheat flour and wholemeal sourdough. Before baking, check the instructions on the packaging, as the product information gives different baking times. Only compare nutritional values once you’ve confirmed the basis used on the packaging.

View on Joybuy

Frequently asked questions

Is brown bread always wholemeal?

No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread may contain a mixture of wholemeal flour and white flour. So look for the word ‘wholemeal’ on the packaging.

Which bread is suitable for a meal in an older household?

Choose a bread shape to suit the people eating and the way you plan to serve it: sliced bread is easy to top, while a round loaf or baguette can be shared at the table. Also check the ingredients, portion size and allergen information; individual dietary needs can vary.

How do I compare fibre and salt in different breads?

Compare the values per 100 g so that different slice sizes don’t skew the comparison. Use the per-slice values as an extra guide to see how they fit the portion you plan to serve, and check the current packaging.