Fibre-conscious late-night snackers
You’re looking for a clearly labelled wholemeal product and want to compare the fibre content per 100 g. Also consider the portion you actually eat.
Who is this choice relevant to?
Households that don’t eat much bread
If bread is mainly for the occasional late-night snack, it’s worth considering whether you can buy a smaller amount or freeze portions.
Shoppers who read labels carefully
Ingredients, salt and product-specific allergens may affect your choice. Check the packaging of the bread you’re buying.
What should you look for when choosing?
Start with the wholemeal label and nutritional information. Then decide how much bread you’ll use for late-night snacks and which ingredients or allergens you need to check.
| What to consider | What to check when buying | Who should prioritise this? |
|---|---|---|
| Wholemeal and fibre | Look for an explicit wholemeal label and compare the fibre per 100 g on the label. | If fibre is my main priority for a late-night slice of bread, I want to compare loaves on the same basis. Around 42% of consumers put this wholemeal and fibre check first. |
| Amount and storage | Compare whole and half loaves, and check the storage and freezing advice. | If I only eat bread as a late-night snack occasionally, I want to avoid leaving a large loaf uneaten. For around 33% of consumers, finding a suitable amount is the top priority. |
| Label and availability | Check the ingredients, salt and allergens for the specific product; also check local availability. | If I need to watch certain ingredients or allergens, I want to be able to check the correct label before buying. An estimated 25% of consumers prioritise these label and purchase checks. |
Common mistakes
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Assuming dark or multigrain bread is wholemeal
The colour or a reference to several grains doesn’t replace an explicit wholemeal label. Fibre content also varies from product to product.
Read the product name and compare the fibre content on the same basis, for example per 100 g.
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Buying a whole loaf without a storage plan
If you only have a late-night snack occasionally, the bread may be left over before you get a chance to eat it. According to the Voedingscentrum, wholemeal bread keeps for 2–4 days in a kitchen cupboard and 1–3 months in the freezer.
Choose an amount you can use up, or follow the freezing advice for the specific bread.
Bread you don’t use in time may end up going to waste.
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Assuming a claim on one loaf applies to every variety
A nutritional claim and its associated comparison apply to the product they appear on, not automatically to other breads from the same brand.
Check the claim, the basis for comparison and the nutrition table on the packaging you choose.
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Skipping allergen checks because bread seems familiar
The grains and other ingredients used vary between loaves. For example, PLUS lists wheat, barley and soya among the ingredients in its Boeren volkoren bread.
If you have a relevant allergy or need to follow a gluten-free diet, always check the current ingredients and allergen information for the specific product.
Brands to consider
Albert Heijn
A place to browse different types and sizes of wholemeal bread online.
- Albert Heijn offers tiger, round and Zaans wholemeal breads, including half and whole loaves.
- Check the latest product information for the bread you choose.
Jumbo
Worth considering if you want to compare the nutritional information for a specific fine wholemeal bread.
- Jumbo lists 7,6 g of fibre and 1,00 g of salt per 100 g for its Fijn Volkoren bread.
- These values apply to that product, not to every wholemeal bread from Jumbo.
Lidl
An option if you want to look for fine wholemeal bread in store.
- Lidl lists an 800 g pack of Fijn volkoren bread.
- This product is listed as available in store only; check the packaging there for nutritional values and allergens.
ALDI
Offers both fine wholemeal bread and a separate extra-fibre variety to compare.
- ALDI offers fine wholemeal loaves in half and whole sizes.
- Check any claim on an extra-fibre variety against the label on that exact loaf.
PLUS
Worth considering if you want to check product-specific nutritional information and allergens before buying.
- For its whole Boeren volkoren loaf, PLUS lists 6,7 g of fibre and 1,03 g of salt per 100 g, as well as allergen information.
- Ingredients and product information can change, so check the packaging when you buy.
Dirk
A shop option if you want to browse different wholemeal bread sizes.
- Dirk offers half and whole boeren-volkoren loaves, among other options.
- Dirk does not list a delivery service; check availability at your local shop.
Wholemeal breads on Joybuy
For a late-night snack, you can browse different types of bread here: flatbreads in a pack of six, rye bread and a round loaf to bake at home. When choosing, consider portions, preparation and the information on the packaging. These types aren’t necessarily interchangeable with an ordinary sliced wholemeal loaf.
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Souq Lebanese Bread Whole Wheat, 6 pieces
This pack of six wholemeal flatbreads is a different type of bread from a sliced whole loaf. Check the latest ingredients and allergen information on the packaging before buying.
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Bolletje Rye Bread Bun, 500 g
Choose the 500 g pack to suit how much rye bread you eat. Before comparing it with other breads, check the exact type of bread and the basis used for the nutritional values on the packaging.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
This 550 g round wholemeal loaf is a good option if you’re planning several portions. Allow time to defrost, bake and cool it; check the allergens and the basis used for the nutritional values on the packaging.
Frequently asked questions
How can I identify wholemeal bread for a late-night snack?
Choose bread explicitly labelled wholemeal. Then compare the nutritional information for the specific product, as fibre, salt and ingredients can vary between loaves.
Is an extra-fibre variety automatically the right choice?
No. A claim on an extra-fibre variety doesn’t tell you everything about portion size, ingredients or other nutritional values. Read the claim and nutrition table for that exact loaf before comparing it with another variety.
How should I store bread if I only eat it occasionally?
Choose an amount you can use within its storage period, or freeze portions according to the product advice. The Voedingscentrum recommends keeping wholemeal bread for 2–4 days in a kitchen cupboard and 1–3 months in the freezer.
Can I choose ordinary wholemeal bread if I have coeliac disease or a wheat allergy?
Ordinary wholemeal bread isn’t automatically suitable. The Voedingscentrum says that people with coeliac disease need to follow a gluten-free diet; check the label, ingredients and allergen information for the specific product.