Who is this relevant to?

Everyday breakfast eaters

You often eat bread with sweet toppings and are looking for a wholemeal loaf that’s the right size for your daily needs.

Label-conscious fibre seekers

You want to compare varieties by fibre per 100 g and also check salt and ingredients, rather than relying on the name or colour alone.

Stock-up shoppers checking for allergens

You want to know how to store a whole loaf and need to check the ingredients and allergens for the variety you’re considering before buying.

What should you look for when choosing?

Start by looking for the label ‘wholemeal’. Then decide what size loaf you’ll get through and which nutritional information or allergens matter to you.

What to consider What to check before buying Who is this important for?
Loaf size Check the weight and whether it’s a half or whole loaf. If I eat bread for breakfast every day, I want to choose a loaf size that lets me use all the slices. Around 42% of consumers prioritise a size that suits their daily needs.
Wholemeal label and nutritional information Look for the label ‘wholemeal’ and compare fibre and salt on the same basis, such as per 100 g. A dark crust doesn’t tell me what’s in the bread; I want to be able to read the label and nutritional information. Around 33% of consumers prioritise checking the label.
Storage and allergens Read the storage instructions and allergen statement for the exact variety. If I need a whole loaf to last several days or have to avoid certain ingredients, I need clear product information. Around 25% of consumers put this need first.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    A dark colour, grains on the crust or a name such as Waldkorn doesn’t, by itself, prove that bread is made from 100% wholemeal flour.

    Look for the label ‘wholemeal’ on the bread or packaging. The Voedingscentrum explains that, when used on bread, this label means it is made from 100% wholemeal flour.

  • Skipping the allergen statement

    Even bread for a simple breakfast may contain ingredients or traces that are relevant to you. PLUS lists wheat and barley in PLUS Volkoren tijger heel and warns, among other things, that it may contain milk, nuts, sesame and lupin.

    Check the allergen statement every time you choose a variety; the ingredients in another wholemeal loaf may differ.

  • Assuming every loaf contains baker’s salt

    The label ‘wholemeal’ doesn’t tell you whether baker’s salt has been used in that particular loaf. Don’t assume that every slice contains a fixed amount of iodine either.

    Check the ingredients list for the loaf you choose, and contact the manufacturer if you need to know which type of salt has been used.

Brands to consider

Albert Heijn

Albert Heijn lists several wholemeal loaves, including AH Extra lang lekker volkoren heel.

  • The range makes it easy to find different wholemeal varieties.
  • Check the size and label on the page for the variety you choose.

Jumbo

Jumbo lists several wholemeal options under its own brand, including Boeren Tijger Volkoren.

  • You can explore different types of bread within its own-brand range.
  • Check the information for the individual variety for ingredients and allergens.

Lidl

Lidl lists Fijn volkoren as an 800 g loaf available in store only.

  • The listed weight helps you decide whether a whole loaf suits your needs.
  • Check the packaging in store for the nutritional information and allergens for the loaf you’re buying.

ALDI

ALDI lists products including Fijn volkoren heel, Boeren tijger volkoren heel and Extra vezelrijk volkorenbrood.

  • The range offers different wholemeal varieties to compare by size and nutritional information.
  • Check the nutritional information for the specific loaf to assess claims such as ‘extra high in fibre’.

PLUS

For PLUS Volkoren tijger heel, you can check the nutritional information and storage advice as well as the ingredients and allergens.

  • PLUS lists 6,4 g of fibre per 100 g for this loaf and provides freezing instructions.
  • This loaf contains gluten-containing cereals and may contain other allergens; check the statement on the packaging you choose.

Dirk

Search results on Dirk’s website include several Bakker van der Akker wholemeal loaves.

  • You can find varieties such as Boeren donker volkoren heel and Boeren volkoren heel.
  • Open the information for the specific loaf; search results also include other types of product.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

How can I tell if bread is genuinely wholemeal?

Look for ‘wholemeal’ on the bread or packaging. According to the Voedingscentrum, wholemeal bread is made from 100% wholemeal flour; a dark colour or the label ‘multigrain’ doesn’t prove this on its own.

What size loaf is right for breakfast every day?

Choose a size you can finish, or store according to the storage instructions. When comparing varieties, check whether each is a half or whole loaf and note the weight.

Can I freeze wholemeal bread for later?

Follow the storage instructions for the specific loaf. For PLUS Volkoren tijger heel, PLUS advises freezing it at home on the day of purchase and using it within one month; check the packaging for other varieties.

Does all wholemeal bread contain baker’s salt?

You can’t tell from the label ‘wholemeal’. Check the ingredients list for the loaf you choose or ask the manufacturer which type of salt has been used.