If you’re serving wholemeal bread on King’s Day, first check that it’s labelled ‘wholemeal’ and compare the fibre per 100 g; a dark colour or the name ‘multigrain’ is no substitute. If some guests prefer a softer slice, you could then look for a wholemeal loaf described as finely milled or soft. Also check the ingredients, allergens and current packaging of the bread you choose.
Who is this choice relevant to?
If you’re looking for a wholemeal base for the bread table
You want to be able to tell whether a loaf really is wholemeal, so compare the fibre per 100 g rather than relying on its colour. The Voedingscentrum describes wholemeal bread as bread made from the whole grain; according to the Nederlands Bakcentrum, bread must be labelled as white, brown or wholemeal.
If you’re catering for fussy eaters
You’re looking for a finer or softer slice for children or other guests, but don’t want to lose sight of the wholemeal label. For example, Lidl describes a kids’ loaf made with extra-finely milled wholemeal flour; check the features of the loaf you actually buy.
If you check ingredients carefully
You want to know before buying which grains and allergens a loaf contains, and whether the ingredients list includes baker’s salt or iodised salt. You’ll need to check the specific product for this information, rather than relying on the type of bread alone.
What should you look for when choosing?
Start with the type of bread and its nutritional information. Then choose a texture that suits your guests, and finally check that you can buy and store the bread in good time.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
Look for the ‘wholemeal’ label and compare the fibre per 100 g. According to the Nederlands Bakcentrum, bread colour alone doesn’t tell you what type it is. |
If I want a wholemeal base for the celebration table, I need to be able to identify it on the label. An estimated 50% of consumers put this check at the top of their shopping priorities. |
| Taste and texture |
See whether the bread is described as finely milled or soft, but check the type of bread and nutritional information separately too. |
If some guests leave a firm slice uneaten, I’d rather look for a finer or softer option. An estimated 30% of consumers give this preference priority. |
| Buying and storing |
Check availability at your shop and the storage instructions for your chosen bread, especially if you’re shopping before King’s Day. |
If I’m preparing the bread table in advance, I want to know when I can pick up the bread and how to store it. An estimated 20% of consumers put this kind of planning first. |
Common mistakes
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Assuming dark or multigrain bread is wholemeal
A dark crust or the name ‘multigrain’ doesn’t tell you whether the bread is labelled ‘wholemeal’. The Nederlands Bakcentrum points out that the required bread-type label is separate from the bread’s colour.
Check the bread type on the label, then compare the fibre per 100 g if that matters to your choice.
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Assuming every loaf contains baker’s salt
Not every loaf is made with baker’s salt. So a general assumption about iodine won’t tell you anything about the ingredients in the bread you want to serve.
For packaged bread, check the ingredients list for baker’s salt or iodised salt. If you’re buying unpackaged bread and this matters to your choice, ask which salt has been used.
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Assuming product information never changes
An earlier product description may not match the packaging you buy later. This is particularly important when checking ingredients or allergens.
Check the current packaging just before you buy, and ask the shop about availability for King’s Day.
Brands to consider
These examples can help you compare labels more closely. The features mentioned apply to the breads described, not to a brand’s entire range.
Albert Heijn
AH Extra lang lekker Zaans volkoren heel is an option if you’re looking for a classic-shaped loaf that Albert Heijn describes as soft and light.
- Albert Heijn lists 6,9 g of fibre and 0,9 g of salt per 100 g for this bread, and includes iodised salt in the ingredients.
- Check the packaging and allergen information when you buy it; Albert Heijn says product information can change.
Jumbo
Jumbo Fijn Volkoren is a specific loaf to consider if you’re looking for a fine-textured wholemeal option.
- Jumbo lists 7,6 g of fibre and 1,00 g of salt per 100 g for this product, and includes baker’s salt in the ingredients.
- These values apply to Jumbo Fijn Volkoren; check the labels on other Jumbo breads individually.
Lidl
Lidl describes a wholemeal kids’ loaf made with extra-finely milled wholemeal flour for anyone who cares about texture.
- According to Lidl, this particular kids’ loaf tastes like brown bread and contains as much fibre as wholemeal bread.
- Check the bread type and fibre content of the chosen product on its current packaging; the kids’ loaf description doesn’t automatically apply to Lidl Fijn volkoren.
Aldi
Aldi describes an Extra vezelrijk volkorenbrood for shoppers who want to compare the nutritional values of specific loaves.
- This is a named wholemeal option in Aldi’s range.
- Compare the current nutrition table per 100 g if fibre or salt is a deciding factor for you; the product description doesn’t apply to all Aldi breads.
Plus
PLUS Boeren volkoren heel is an example with published nutritional values and product-specific storage instructions.
- PLUS lists 6,7 g of fibre and 1,03 g of salt per 100 g for this bread.
- According to PLUS, this bread contains wheat, barley and soya, among other ingredients. If allergens matter, check the current packaging when you buy it.
Dirk
Dirk lists Bakker van der Akker Boeren volkoren heel among its specific wholemeal options.
- This named option gives you a specific loaf whose label you can compare with other choices for the table.
- Check the current packaging for this bread’s nutritional information, ingredients and allergens.
Bread options on Joybuy
These breads are options to consider for your King’s Day table: a round loaf and a Lebanese bread. For both, check the Dutch bread-type label on the packaging before choosing them as wholemeal bread.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g
A round loaf to consider if you’re looking for bread called Whole Wheat for your King’s Day table.
The product name lists 550 g. Check the packaging for the bread-type label, ingredients and nutritional information per 100 g.
View on Joybuy
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Souq Lebanese Bread Whole Wheat 6 P
A Lebanese bread to consider if you’d like to serve something different from ordinary sliced bread on your King’s Day table.
The product name lists Whole Wheat and 6 P. Check the packaging for the bread-type label, nutritional information and allergens.
View on Joybuy
Frequently asked questions
How can I tell if bread really is wholemeal?
Look for the ‘wholemeal’ label on the bread or its packaging. According to the Nederlands Bakcentrum, bread must be labelled as white, brown or wholemeal; a dark colour, ‘multigrain’ or a fibre claim is no substitute.
Is soft or finely milled bread automatically less wholemeal?
No, the texture alone doesn’t tell you what type of bread it is. Lidl describes a kids’ loaf made with extra-finely milled wholemeal flour, but check the wholemeal label and nutritional information for each option individually.
Does every loaf in the Netherlands contain baker’s salt with iodine?
No, don’t assume this is the case for a particular loaf. For packaged bread, check the ingredients for baker’s salt or iodised salt; if you’re buying unpackaged bread and this matters to your choice, ask which salt has been used.
Can I buy wholemeal bread before King’s Day and freeze it?
That depends on the storage instructions for the bread you choose. PLUS says that PLUS Boeren volkoren heel can be frozen at home on the day of purchase and should be used within one month; don’t assume the same applies to another loaf without checking.