Which bread is right for you?

If you’re putting together a sharing board

Want to slice and share bread alongside antipasti, dips or soup? Look for a whole or unsliced loaf of wholemeal bread. Check its shape and how its crust and texture are described, rather than relying on the word ‘rustic’ alone.

If you’re making bruschetta or appetisers

A wholemeal baguette is a natural choice for small pieces with toppings. A small sourdough loaf could also work if you want to cut your own portions. If any guests have allergies, check the information on the exact product packaging.

If you’re looking for the right quantity

If there are plenty of other dishes on the table, the bread doesn’t need to be the centrepiece. Choose a size your group is likely to finish and, if you wish, compare the nutritional values per 100 g for wholemeal options.

What should you look for when choosing?

First, decide whether you want to slice the bread, add toppings or serve it with dips. Then check the wholemeal description, size and labelling for the exact product.

What to consider What to check before buying Who is this important to?
Shape and texture Check whether the bread is whole or unsliced, and read how its crust and texture are described. If I want to make a feature of the bread on the table, I’m looking for a shape I can slice and share. Around 33% of consumers would put presentation and texture first.
Wholemeal and nutritional value Check that the exact product is labelled wholemeal; compare fibre and salt per 100 g if needed. I specifically want wholemeal bread for this meal, even if a different type of loaf looks appealing. For around 27% of consumers, wholemeal nutritional value would be the main consideration.
Ingredients and allergens Read the ingredients list and allergen information on the exact packaging, including any ‘may contain’ information. If a guest needs to avoid certain ingredients, I want to be able to check which bread I’m serving. Around 20% of consumers would make this their first priority.
Size and convenience Choose an appropriate quantity and, for bake-at-home bread, check the preparation instructions. With several dishes on the table, I don’t want an unnecessarily large loaf or unexpected preparation just before the meal. Around 20% of consumers would prioritise the right quantity and easy serving.

Common mistakes

  • Assuming sourdough or multigrain means wholemeal

    Sourdough describes how the bread is made; ‘multigrain’ doesn’t automatically mean it’s wholemeal. A rustic appearance doesn’t tell you either.

    Look for the word ‘wholemeal’ on the bread you want to buy and check the ingredients if you’re unsure.

  • Serving seeded bread without reading the label

    Ingredients and allergen information vary from one loaf to another. The Korenlanders wholemeal baguette described by PLUS contains, among other ingredients, wheat, rye, barley and spelt; PLUS also notes the possible presence of other allergens.

    Check the packaging of the exact product before serving. If a guest needs to avoid certain allergens, choose a bread only after checking the relevant labelling.

  • Assuming every loaf contains iodised baker’s salt

    According to Brood.net, using iodised baker’s salt is not a legal requirement in the Netherlands. The Dutch agreement on baker’s salt, published in the Government Gazette on 28 October 2008, encourages its use in bread made for the Dutch market.

    Don’t assume which type of salt has been used based on the bread’s name. Check the ingredients list if this information matters to your choice.

  • Choosing a large loaf without a plan for leftovers

    If there are lots of other dishes, you could end up with a whole loaf left over. The Netherlands Nutrition Centre lists bread as a food that is often wasted.

    Choose a smaller size if it better suits the number of people eating. Follow the packaging instructions for storing any leftovers.

Brands to consider

Albert Heijn

AH Liefde & Passie includes wholemeal and OerDesem options, among others, for anyone who wants to slice a loaf at the table.

  • Albert Heijn describes this range as sourdough bread baked on a stone oven floor.
  • Check whether each product is wholemeal and whether the loaf you want is available in your store.

Jumbo

Jumbo stocks a range of wholemeal loaves, rolls and bake-at-home products.

  • The range includes different shapes for a bread basket or smaller portions.
  • Check the details and availability of the specific loaf; features of one sourdough option don’t necessarily apply to another.

Lidl

Lidl lists a rustic wholemeal wheat sourdough loaf for anyone who wants to serve a whole loaf at the table.

  • The product name makes clear that it’s a wholemeal wheat sourdough loaf.
  • Lidl lists this loaf as available in store only; check the ingredients and allergen information there too.

Aldi

Aldi sells both an extra high-fibre wholemeal loaf and a wholemeal multigrain loaf.

  • The two options give you a choice of different product descriptions and ingredients.
  • A feature Aldi mentions for its extra high-fibre loaf doesn’t automatically apply to the multigrain loaf; compare their labels separately.

Plus

PLUS Korenlanders includes a small wholemeal sourdough loaf with poppy seeds and a wholemeal baguette, among other products.

  • The baguette shape can work well for small pieces with toppings; PLUS describes its Korenlanders sourdough loaves as having a crisp crust and firm texture.
  • Check the ingredients and allergens for the loaf you choose; the wholemeal baguette described contains several gluten-containing grains.

Dirk

Dirk lists a wholemeal bâtard, among other options, for anyone who wants to share a whole loaf.

  • A bâtard has a different shape from a standard sliced loaf.
  • The shape alone doesn’t tell you anything about the crust, flavour or suitability for toppings; check the exact product information.

Wholemeal bread at Joybuy

For a sharing board, there’s a round wholemeal loaf; for dips, there’s Lebanese wholemeal flatbread. Choose according to how you want to serve the bread: flatbread is different from a whole table loaf or a baguette for bruschetta.

Lekhaven Bakkerij round wholemeal country loaf, 550 g

Lekhaven Bakkerij round wholemeal country loaf, 550 g

The round shape makes this loaf a good choice if you want to slice and share it at the table.

Thawing and baking instructions are provided for this loaf. Check the preparation instructions on the packaging before serving.

View on Joybuy
Souq Lebanese wholemeal flatbread, 6 P

Souq Lebanese wholemeal flatbread, 6 P

This flatbread goes well with dips and is easy to break into smaller pieces to share, but it isn’t shaped like a whole table loaf or a baguette.

Check the ingredients and allergen information on the packaging before serving.

View on Joybuy

Frequently asked questions

Is sourdough automatically wholemeal?

No. Sourdough describes how the bread rises, not whether it’s wholemeal. Check the product name and ingredients for the option you want to buy.

Should I choose a wholemeal baguette or a round loaf for bruschetta?

A wholemeal baguette works well for small pieces with toppings; a round loaf is a good choice if you mainly want to slice and share bread at the table. Check the information for the exact product in either case, especially if guests need to avoid certain ingredients.

How do I check for allergens in wholemeal bread?

Read the ingredients and allergen information on the exact packaging, including any ‘may contain’ information. The terms ‘wholemeal’, ‘sourdough’ and ‘rustic’ don’t tell you everything about the ingredients in a loaf.

Is iodised baker’s salt required in Dutch bread?

No. According to Brood.net, its use is not a legal requirement. The agreement published in the Government Gazette on 28 October 2008 encourages Dutch bakeries producing for the Dutch market to use it; don’t assume a particular type of salt is used in imported or organic bread either. Check the ingredients list if this matters to your choice.

How can I avoid leftovers after an Italian evening?

Choose a loaf size that suits the number of people eating and the other dishes on the table. If you have bread left over, follow the product’s storage instructions and check whether it can be frozen according to those instructions.