What should you look for when buying?
Start by checking the exact loaf for the allergens you need to avoid. Only then compare slice thickness, loaf shape and nutritional information. Assess any cross-contamination warning separately from the ingredients list.
| What to consider |
What to check when buying |
Who it matters to |
| Your specific allergen |
Read the ingredients and declared allergens for the exact product. |
If I need to avoid a particular allergen, I first want to know whether it is in this bread; this is the priority for around 36% of consumers. |
| Cross-contamination |
As well as the ingredients, check for warnings such as ‘may contain’ or ‘not suitable for’. |
Even if my allergen is not listed as an ingredient, I want to be able to assess any warning about it. Possible cross-contamination is the main concern for around 29% of consumers. |
| Everyday use |
Check that the bread is wholemeal, look at the slice thickness and compare fibre on the same basis, for example per 100 g. |
For my everyday sandwiches, I’m looking for a suitable slice thickness once I’ve checked the allergen information; this practical choice of bread is the main consideration for around 21% of consumers. |
| Additional nutritional information |
Compare salt per 100 g. If you have been prescribed a low-iodine diet, ask for the specification of the bread you choose. |
If I also need to watch my salt or iodine intake, I want to be able to check the details for this specific bread. This is the main additional consideration for around 14% of consumers. |
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Frequently asked questions
Is regular medium- or thin-sliced wholemeal bread suitable for people with coeliac disease?
No, not if it is regular bread made with grains containing gluten, such as wheat, rye or barley. According to the Dutch Nutrition Centre, people with coeliac disease cannot tolerate gluten. Look specifically for gluten-free bread and check its label too.
Where can I find allergen information for packaged and unpackaged bread?
The Netherlands Food and Consumer Product Safety Authority says that allergen information appears on the label of pre-packed bread. For unpackaged bread, ask for information about the exact product before buying, rather than relying only on the shelf name or loaf shape.
What does ‘may contain’ mean on a bread wrapper?
It is a warning that the named allergen may be present unintentionally, not a statement that it has deliberately been added as an ingredient. Read the warning alongside the ingredients list, and ask for individual advice if you’re unsure what it means for your allergy.
Does all Dutch wholemeal bread have the same iodine content?
No. The term wholemeal does not mean that every loaf has a fixed iodine content. The Dutch Nutrition Centre describes bread as an important source of iodine in the Netherlands. If you need to restrict iodine on medical advice, check the specification of your chosen product and follow your individual advice.