What should you look for when choosing?
First decide whether slice thickness, texture, the label, or shopping and storage convenience matters most to you. A loaf may suit you in several ways, but a description such as ‘coarse’ doesn’t in itself confirm that it’s thickly sliced.
| What to consider |
What to check when buying |
Especially useful if |
| Slice thickness |
Look for an explicit ‘thickly sliced’ label with a measurement in millimetres, or ask about the slicing options. |
I want to know what size slice I’ll get for toasties or generously filled sandwiches, rather than relying on the name of the bread. For around 27% of consumers, knowing the slice thickness is the top priority. |
| Texture |
Check whether the bread is described as fine or coarse, and check the slice thickness separately. |
If I’m not keen on a coarse texture, I first look for one I’ll enjoy. Around 27% of consumers say texture is their top priority. |
| Label |
Compare nutritional values on the same basis, such as fibre and salt per 100 g, and read the ingredients and allergen information. |
When I buy bread for myself or someone else, I want to be able to assess the ingredients and nutritional information for each product. Checking the label comes first for around 26% of consumers. |
| Buying and storage |
Check the ordering or collection options, the pack size and the storage advice for the bread you’ve chosen. |
I want to plan my shopping without buying more fresh bread than we’ll use. For around 20% of consumers, practical stock management matters most. |
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Frequently asked questions
Does ‘coarse wholemeal’ mean the bread is thickly sliced?
No. ‘Coarse’ describes the texture, not the slice thickness. For its Volkoren casino vierkant, Bakkerij Lamers lists 11.5 mm as the standard size and 14.5 mm as the thick slice; for another loaf, check which size or slicing option is available.
Is fine wholemeal the same as thinly sliced bread?
No. A fine texture doesn’t tell you how thick the slices are. ALDI describes its Fijn volkoren as sliced, but if slice thickness matters, you’ll need to check it separately.
Does all wholemeal bread contain the same amount of iodine?
You can’t tell from the name ‘wholemeal bread’. The Netherlands Food and Consumer Product Safety Authority explains that iodine compounds may be present in bread through bakers’ salt; Albert Heijn lists iodised salt in a specific wholemeal bread. Check the ingredients of the loaf you choose.
How should I store bread if I’m buying enough for several days?
It’s best not to store bread in the fridge: according to the Netherlands Nutrition Centre, it dries out there. Freezing may be an option, so follow the product’s advice. For Grof volkoren heel, PLUS recommends freezing it on the day of purchase and using it within one month. Throw away any mouldy bread.