Who is this choice right for?

For everyday sandwiches

You’re looking for a whole loaf you can use without any extra preparation. You want to know whether its size will suit the number of people you’re feeding, and check that it’s labelled as wholemeal.

For an Easter brunch

You’re choosing between bread that’s ready to serve and bread that you can bake until warm. The time you have to prepare it and the equipment available are also factors.

If you compare food labels

You check the wholemeal label, ingredients, fibre per 100 g and allergens, rather than relying on the bread’s colour or name alone.

What should you look for when choosing?

First, work out how much bread you need for everyday sandwiches. Then decide whether you want bread you can serve without preparing it for your Easter brunch, or whether you have time to bake something in the oven.

What to consider What to check Who is this important to?
How much bread you need Compare the weight of the loaves and work out how many slices you’ll need. For everyday sandwiches, I want a whole loaf that gives me enough portions. Bread quantity is the top priority for around 25% of consumers.
Ready to serve or bake-at-home Check whether the bread needs to be prepared. For PLUS Baguettes volkoren meergranen, PLUS recommends 8–10 minutes in the oven at 220 °C or 5–6 minutes in the air fryer at 200 °C. For Easter brunch, I want to serve the bread straight away or bake it until warm, depending on how much time I have. For around 25% of consumers, how and when the bread is served is the most important factor.
Wholemeal and fibre Look for the ‘wholemeal’ label and compare fibre values on the same basis, such as per 100 g. I want to know whether my bread is wholemeal and prefer to compare fibre information using the same unit. Around 25% of consumers put checking the food label first.
Storing leftovers Choose a suitable size and read the storage or freezing advice on the packaging. If there are slices left after brunch, I want to be able to store them rather than throw them away. Reducing leftovers is the main concern for around 25% of consumers.

Common mistakes

  • Assuming all whole loaves are the same size

    A label such as ‘whole’ doesn’t tell you how much the loaf weighs, so you could misjudge how much bread you need.

    Compare the weight on the packaging and think about how many slices you’ll need for the meals you have planned.

  • Confusing brown or multigrain bread with wholemeal

    According to the Dutch Bakery Centre, the colour of bread doesn’t tell you which flour was used. ‘Multigrain’ on its own doesn’t mean the same as ‘wholemeal’ either.

    Look for the wholemeal label and check the ingredients list if this is important to your choice.

  • Buying a whole loaf without a plan for leftovers

    If you don’t eat all the slices, you may have bread left over after your Easter brunch.

    Choose a size that suits the number of people you’re feeding and follow the freezing advice for the bread you buy. For Boeren volkoren heel, PLUS says you can freeze it on the day of purchase and should use it within one month.

Brands to consider

ALDI

ALDI’s freshly baked bread range includes Fijn volkoren heel and Boeren tijger volkoren heel.

  • ALDI says its wholemeal breads are made with 100% wholemeal flour.
  • Check the weight of the loaf itself if the quantity you need is an important factor in your choice.

Jumbo

Jumbo sells several own-brand wholemeal breads, including Boeren Tijger Volkoren.

  • You can choose from several wholemeal breads in the range.
  • Compare the size and current product information for each loaf before making your choice.

Lidl

Lidl lists Tijgervolkoren heel vloerbrood as an in-store product.

  • A whole artisan-style loaf is an option if you don’t want bread that needs baking.
  • Check the in-store information when doing your Easter shopping; the offer shown was only available from 5 to 11 October.

Albert Heijn

Albert Heijn’s bread range includes AH Tijger volkoren heel.

  • This is a wholemeal loaf for anyone looking for bread that doesn’t need baking.
  • Check the weight, ingredients and storage instructions for the loaf you choose.

PLUS

PLUS sells both Boeren volkoren heel and wholemeal multigrain baguettes to bake at home.

  • PLUS provides freezing advice for Boeren volkoren heel and oven or air fryer instructions for the baguettes.
  • Unlike a standard whole loaf, the bake-at-home baguettes need preparation time and equipment.

Dirk

Dirk lists Bakker van der Akker Boeren volkoren heel as an everyday bread.

  • It’s a whole loaf that isn’t sold as a bake-at-home product.
  • Check the weight on the packaging if you want to compare the quantity with another loaf.

Related Joybuy products

Related products will be available soon.

Frequently asked questions

How can I recognise wholemeal bread?

Check whether ‘wholemeal’ appears in the product description and read the ingredients list if needed. According to the Dutch Bakery Centre, the brown colour of bread doesn’t tell you which flour was used; the name ‘multigrain’ doesn’t necessarily mean the bread is wholemeal either.

Should I choose a whole loaf or bake-at-home bread for Easter brunch?

A standard whole loaf is a good choice if you want to serve bread without preparing it. Bake-at-home bread is a good option if you want warm bread and have the time and equipment. For PLUS Baguettes volkoren meergranen, PLUS recommends 8–10 minutes in the oven at 220 °C or 5–6 minutes in the air fryer at 200 °C.

What can I do with leftover wholemeal bread?

Follow the storage advice for the bread you’ve bought. PLUS says you can freeze Boeren volkoren heel at home on the day you buy it and should use it within one month.

What should I look for if the label lists bakers’ salt?

Check the ingredients list for the specific loaf if you want to know whether bakers’ salt has been used. The Dutch Nutrition Centre describes bread as a source of iodine, but this general information doesn’t tell you how much iodine is in any particular loaf.