Who is this choice relevant to?

Organisers keeping an eye on fibre

They want a clearly identifiable wholemeal option for lunch and compare fibre content per 100 g, rather than judging by the bread’s colour. The Netherlands Nutrition Centre advises comparing similar products on this basis.

Caterers managing allergen information

They need to know which allergens are present in each type of bread and be able to share this information when bread is served unpackaged. The Netherlands Food and Consumer Product Safety Authority explains this information requirement for unpackaged foods.

Organisers putting together a varied buffet

They want to offer, for example, a crispier or heartier type of bread alongside a wholemeal option. Variety in flavour alone says nothing about nutritional value or whether a bread is suitable for guests with allergies, so check each variety individually.

What should you look for when choosing?

First decide which breads will be your main options and which will be served as extras. Then check the nutritional information and ingredients for each variety, and decide before serving how guests can access allergen information.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Read the wholemeal label and ingredients list; compare fibre and salt content per 100 g for similar breads. Anyone looking for a wholemeal option for lunch shouldn’t judge by dark colour alone. Around 42% of consumers say this is their priority.
Allergen information Check the current label for each bread and decide how the information will remain accessible when serving it unpackaged. At an open buffet, I want to be able to tell guests which allergens each variety contains. This is the top priority for around 33% of consumers.
Serving and variety Check the delivery format, storage instructions and quantity per pack; keep the different varieties clearly identifiable and separate. If lunch is served in several sittings, I want to be able to store the bread and present the different options so they’re easy to tell apart. Around 25% of consumers put this requirement first.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    The colour and name of a bread don’t tell you how much fibre it contains. The Netherlands Nutrition Centre recommends checking the ingredients list and nutritional values per 100 g for similar products.

    Use the wholemeal label as your starting point, then compare the current labels of the breads you’re thinking of ordering.

  • Serving one speciality bread for all your guests

    A seeded wholemeal loaf may contain other allergens as well as gluten-containing cereals. For example, PLUS lists sesame in its Korenlanders Extra donker volkoren vloerbrood; that product specification doesn’t automatically apply to other breads.

    Keep the varieties clearly separate and make sure the ingredients and allergen information for each bread is available at the buffet.

  • Assuming every bread is made with baker’s salt

    The Netherlands Food and Consumer Product Safety Authority describes the use of baker’s salt as one way of adding iodine compounds to bread and other bakery products. This doesn’t tell you how much iodine is in any individual loaf.

    If the ingredients of a particular bread matter for your order, check the current label or ask the supplier for product information.

Brands to consider

Albert Heijn

Has product pages for a range of wholemeal breads.

  • Albert Heijn says its product pages may show ingredients, nutritional values and storage information.
  • Albert Heijn warns that product information can change, so check the packaging before placing your order too.

Lidl

Offers a range of packaged and fresh breads.

  • Lidl says its packaged breads feature a fibre meter to help you compare them.
  • Before placing a conference order, check which varieties are available and read their current allergen information.

Aldi

Offers, among other products, an Extra vezelrijk volkorenbrood.

  • According to ALDI’s own product information, this particular variety contains more fibre and less salt than the standard wholemeal bread used for comparison.
  • This comparison doesn’t apply to the entire range, so check the nutritional information for the variety you’re ordering.

Plus

Its wholemeal range includes standard, tiger and hearth-baked varieties.

  • For Korenlanders Extra donker volkoren vloer, PLUS lists the full ingredients, allergens, nutritional values and freezing instructions.
  • This particular variety contains gluten-containing cereals and sesame, among other ingredients. Check the allergen information for each bread you choose.

Dirk

Sells wholemeal breads under the Bakker van der Akker name.

  • Dirk describes Boeren Extra vezels volkoren heel as a wholemeal bread with extra fibre.
  • Before ordering this particular variety, compare its current nutritional and allergen information.

Bread options on Joybuy

These products offer three different buffet options: rye bread, crispbread and flatbread. Choose according to how you plan to serve them and check the current packaging for each variety, especially if you’re serving the bread unpackaged.

Bolletje Rye Bread Bun, 500 g pack

Bolletje Rye Bread Bun 500 g

A rye bread option for a clearly marked section of the buffet. The pack states 500 g; check how many portions you need and keep the current ingredients and allergen information available.

View on Joybuy
g'woon wholemeal crispbread, 375 g pack

g'woon wholemeal crispbread 375 g

Crispbread is a crunchy addition, not a soft lunch bread. The pack states 375 g; check the portions and current label before offering it as a buffet option.

View on Joybuy
Souq Lebanese Whole Wheat Bread 6 P

Souq Lebanese wholemeal flatbread 6 P

Flatbread can be a separate option to serve with fillings or dips. Check what 6 P means for your portion planning and consult the current ingredients and allergen information before serving.

View on Joybuy

Frequently asked questions

Do I need to provide allergen information if the bread is served unpackaged at the buffet?

Yes. According to the Netherlands Food and Consumer Product Safety Authority, businesses serving unpackaged food must be able to provide information about the allergens it contains. For gluten-containing cereals, you must also make clear which cereal is present; oral information can be provided subject to additional conditions.

Is dark or multigrain bread automatically wholemeal?

No. Don’t judge by the colour or name alone. Read the wholemeal label and ingredients list, then compare the nutritional information per 100 g. For seeded or multigrain varieties, check the allergens separately too.

How do I compare the fibre and salt content of different wholemeal breads?

Compare similar breads per 100 g so differences in stated portion sizes don’t skew the results. The Netherlands Nutrition Centre recommends using the nutrition table and ingredients list for this; check the current label when placing your order.

Does every bread contain the same amount of iodine?

No. Don’t assume every loaf contains the same amount. The Netherlands Food and Consumer Product Safety Authority describes the use of baker’s salt as one way of adding iodine compounds to bread and other bakery products. For the ingredients in a particular variety, check the current label or ask the supplier.