What should you look for when choosing?
First decide whether the bread must be entirely wholemeal. Then choose a texture that suits the person eating it, and finally check the nutritional information and how much bread you need.
Fine wholemeal bread
A good fit if: you’re looking for a less coarse crumb and the packaging confirms that the bread is entirely wholemeal.
Bear in mind: finely milled flour doesn’t guarantee that every crust or flavour will appeal to a fussy eater.
Regular wholemeal bread
A good fit if: entirely wholemeal bread is your priority and a finer crumb isn’t essential.
Bear in mind: texture and crust vary from loaf to loaf; consider these separately from whether the bread is wholemeal.
Bread made with a flour mix
A good fit if: you’re happy with a mix of white flour and wholemeal flour.
Bear in mind: this isn’t the same as bread made from 100% wholemeal flour. The colour won’t tell you how much of each flour was used.
| What to consider |
What to check |
Who it matters to |
| Wholemeal status |
Read the product description and ingredients; a dark colour or the name ‘multigrain’ isn’t enough. |
I want to be sure the bread is made from 100% wholemeal flour, even if a brown flour mix looks appealing. This certainty is the deciding factor for around 31% of consumers. |
| Texture and taste |
Look for descriptions such as ‘fine wholemeal’ and consider the crust too; texture can vary from loaf to loaf. |
For a fussy eater, I’m mainly looking for a less coarse slice to serve with coffee and cake. Softness is the priority for around 31% of consumers. |
| Nutritional information and ingredients |
Compare fibre and salt per 100 g; check the ingredients and allergen information for details of the salt used and any allergens. |
I want to compare the ingredients in two loaves or need to look out for a specific ingredient. This is the main concern for around 23% of consumers. |
| Quantity and storage |
Check whether a half or whole loaf suits your needs, and follow the storage instructions on the packaging. |
If I only serve bread occasionally with coffee, I don’t want to buy more than I can use or store. This matters most to around 15% of consumers. |
A bread option at Joybuy
This option contains wholemeal wheat flour and wheat flour, and is designed to be finished baking at home. Check the packaging if entirely wholemeal bread or a soft crumb is essential to your choice.
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Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g
For anyone looking for bread made with both wholemeal wheat flour and wheat flour that can be finished baking at home.
The loaf weighs 550 g. Allow time for defrosting, baking and cooling. Check the packaging if the precise flour mix, crumb or salt used is important to you.
View at Joybuy
Frequently asked questions
Is brown bread or multigrain bread always wholemeal?
No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Brown bread also contains white flour, and multigrain bread may contain it too. So check the product description and ingredients, even if the bread is dark.
Is fine wholemeal bread worth trying for a fussy eater?
Yes, if you’re looking for a less coarse texture and the packaging confirms that the bread is wholemeal. The Dutch Bakery Centre describes finely milled bran as an option for people who prefer soft bread; taste and crust still vary from loaf to loaf.
How can I tell whether bread contains iodised salt?
Read the ingredients list for the specific loaf and look for mentions of iodised salt. For example, Albert Heijn lists reduced-sodium iodised sea salt in AH Vloerbrood volkoren heel. Don’t rely on the type of bread alone when checking its ingredients.
What should I check for wheat, gluten, soya or other allergens?
Check the current allergen information for the bread you want to buy. For example, the product information for PLUS Boeren volkoren heel lists wheat, barley and soya. Another loaf, or a revised recipe, may contain different ingredients.
What if I only need a little bread to serve with coffee and cake?
Choose a smaller quantity if one is available, or check whether the packaging says the bread can be frozen. PLUS recommends freezing its Boeren volkoren heel on the day of purchase and using it within one month. Follow the storage instructions for any other loaf.