Who might find this choice useful?

A fussy eater who prefers a fine crumb

If coarse bran or grains aren’t appealing, fine wholemeal bread may be worth considering. The Dutch Bakery Centre describes finely milled bran as a way to change the texture of wholemeal bread. Taste preferences vary from one loaf to another and from person to person.

A shopper who wants entirely wholemeal bread

You don’t want to judge by the brown colour; you want to know which flour was used to make the bread. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Read the product description and ingredients for the loaf you choose.

A shopper comparing labels

Fibre, salt, ingredients or allergens may be the deciding factors for you. Compare nutritional information on the same basis, such as per 100 g, and check the current packaging of the specific loaf if you have an allergy.

What should you look for when choosing?

First decide whether the bread must be entirely wholemeal. Then choose a texture that suits the person eating it, and finally check the nutritional information and how much bread you need.

Fine wholemeal bread

A good fit if: you’re looking for a less coarse crumb and the packaging confirms that the bread is entirely wholemeal.

Bear in mind: finely milled flour doesn’t guarantee that every crust or flavour will appeal to a fussy eater.

Regular wholemeal bread

A good fit if: entirely wholemeal bread is your priority and a finer crumb isn’t essential.

Bear in mind: texture and crust vary from loaf to loaf; consider these separately from whether the bread is wholemeal.

Bread made with a flour mix

A good fit if: you’re happy with a mix of white flour and wholemeal flour.

Bear in mind: this isn’t the same as bread made from 100% wholemeal flour. The colour won’t tell you how much of each flour was used.

What to consider What to check Who it matters to
Wholemeal status Read the product description and ingredients; a dark colour or the name ‘multigrain’ isn’t enough. I want to be sure the bread is made from 100% wholemeal flour, even if a brown flour mix looks appealing. This certainty is the deciding factor for around 31% of consumers.
Texture and taste Look for descriptions such as ‘fine wholemeal’ and consider the crust too; texture can vary from loaf to loaf. For a fussy eater, I’m mainly looking for a less coarse slice to serve with coffee and cake. Softness is the priority for around 31% of consumers.
Nutritional information and ingredients Compare fibre and salt per 100 g; check the ingredients and allergen information for details of the salt used and any allergens. I want to compare the ingredients in two loaves or need to look out for a specific ingredient. This is the main concern for around 23% of consumers.
Quantity and storage Check whether a half or whole loaf suits your needs, and follow the storage instructions on the packaging. If I only serve bread occasionally with coffee, I don’t want to buy more than I can use or store. This matters most to around 15% of consumers.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    A dark crust, seeds or several types of grain don’t prove that a loaf is made from 100% wholemeal flour. You could end up choosing a flour mix when you meant to buy entirely wholemeal bread.

    Check the product description and ingredients rather than judging by appearance alone.

  • Expecting fine wholemeal bread to have a particular taste

    A finer grind can change the texture, but it won’t tell you how soft the crust is or whether a particular person will enjoy the bread. The Dutch Bakery Centre describes fine wholemeal bread as an option for people who prefer soft bread, not as a guarantee of taste.

    Also check that the bread really is wholemeal, and consider buying a smaller quantity if you’re unsure.

  • Comparing nutritional values for different portions

    The amount of fibre or salt per slice isn’t directly comparable with a value per 100 g. A claim made about one variety doesn’t automatically apply to other wholemeal breads either.

    Use the same unit and, when comparing products, read the current nutritional information on both packs.

  • Buying a whole loaf without a storage plan

    If bread is only a small part of your coffee-and-cake spread, you may not get through a whole loaf before its quality starts to decline.

    Choose a quantity that suits how you’ll use it, and check whether and how that particular loaf can be frozen.

Brands to consider

Albert Heijn

Albert Heijn offers several wholemeal breads. The product page for AH Vloerbrood volkoren heel describes this variety as wholemeal wheat bread.

  • The product page includes details such as ingredients, nutritional information, allergens and storage advice.
  • Product information can change, so check the current packaging before making your choice.

Lidl

Lidl describes a kids’ wholemeal bread made with extra-finely milled wholemeal flour, alongside other wholemeal varieties.

  • The description of the more finely milled flour can help if you’re looking for a different texture.
  • This is Lidl’s description of one product, not a guarantee of the taste or texture of other breads.

ALDI

ALDI lists fine wholemeal bread and a separate extra-high-fibre wholemeal variety in its bread range.

  • The separate varieties give you the chance to compare their labels for texture and nutritional information.
  • The features of the extra-high-fibre variety don’t automatically apply to the fine wholemeal bread.

PLUS

The product page for PLUS Boeren volkoren heel lists ingredients, allergens, nutritional values and freezing instructions.

  • This information helps you assess the ingredients and storage guidance for that particular loaf.
  • Ingredients and nutritional values can change; always check the current packaging, especially if you have an allergy.

Dirk

Dirk offers different types of bread, including wholemeal bread and varieties with extra fibre.

  • The different types give you a starting point for comparing texture and quantity.
  • Check the product description and ingredients for each loaf; the type of bread alone won’t tell you exactly what it contains.

A bread option at Joybuy

This option contains wholemeal wheat flour and wheat flour, and is designed to be finished baking at home. Check the packaging if entirely wholemeal bread or a soft crumb is essential to your choice.

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

For anyone looking for bread made with both wholemeal wheat flour and wheat flour that can be finished baking at home.

The loaf weighs 550 g. Allow time for defrosting, baking and cooling. Check the packaging if the precise flour mix, crumb or salt used is important to you.

View at Joybuy

Frequently asked questions

Is brown bread or multigrain bread always wholemeal?

No. According to the Netherlands Nutrition Centre, wholemeal bread is made from 100% wholemeal flour. Brown bread also contains white flour, and multigrain bread may contain it too. So check the product description and ingredients, even if the bread is dark.

Is fine wholemeal bread worth trying for a fussy eater?

Yes, if you’re looking for a less coarse texture and the packaging confirms that the bread is wholemeal. The Dutch Bakery Centre describes finely milled bran as an option for people who prefer soft bread; taste and crust still vary from loaf to loaf.

How can I tell whether bread contains iodised salt?

Read the ingredients list for the specific loaf and look for mentions of iodised salt. For example, Albert Heijn lists reduced-sodium iodised sea salt in AH Vloerbrood volkoren heel. Don’t rely on the type of bread alone when checking its ingredients.

What should I check for wheat, gluten, soya or other allergens?

Check the current allergen information for the bread you want to buy. For example, the product information for PLUS Boeren volkoren heel lists wheat, barley and soya. Another loaf, or a revised recipe, may contain different ingredients.

What if I only need a little bread to serve with coffee and cake?

Choose a smaller quantity if one is available, or check whether the packaging says the bread can be frozen. PLUS recommends freezing its Boeren volkoren heel on the day of purchase and using it within one month. Follow the storage instructions for any other loaf.