Who is this choice relevant to?

Canteen buyers mindful of fibre

They want to check whether bread is wholemeal and how much fibre the chosen variety contains per 100 g before adding it to the lunch menu. Jumbo lists 7.6 g of fibre per 100 g for its Fine Wholemeal bread; this value applies to that specific product.

Practical lunch planners

They’re looking for a type of bread that suits preparing and serving lunches. ALDI describes its Fine Wholemeal bread as sliced; bake-off rolls also need to fit into the preparation schedule.

Caterers checking ingredients

They need up-to-date information about the ingredients and allergens in their chosen variety before ordering and serving it. PLUS lists wheat, barley and soya among the ingredients in its Farmhouse Wholemeal loaf, and notes that product information can change.

What should you look for?

Start by checking that the bread is labelled wholemeal, then choose a type that suits your serving plans and make sure the ordering option will work for future canteen lunches too.

What to considerWhat to check when buyingWho it matters to
Wholemeal and fibre Look for the wholemeal label on the variety you’ve chosen and compare the stated fibre per 100 g. If I’m buying bread for a fibre-focused lunch menu, I don’t want to judge by colour alone. Around 44% of consumers make this their first priority.
Preparation and bread type Check whether the bread is sliced or needs baking, and whether an oven is available. For a busy lunch service, I want to know whether I can prepare sandwiches straight away or need to bake the bread first. This practical consideration comes first for around 33% of consumers.
Ordering option Check local availability and whether delivery, collection or in-store purchase fits your plans. If I’m catering the same lunch regularly, I want to be able to buy my chosen variety through a suitable option. This ability to reorder is the main priority for around 23% of consumers.

Common mistakes

  • Assuming dark or multigrain bread is automatically wholemeal

    Colour and visible grains alone don’t tell you whether the bread you’ve chosen is wholemeal.

    Check that the product name or packaging says wholemeal, then look at the ingredients and nutritional information for that specific variety.

  • Mixing up the fibre content of different varieties

    A nutritional value or product claim applies to the bread named, not automatically to every loaf from the same brand.

    Make a note of the full product name and compare fibre on the same basis, such as per 100 g.

  • Relying on allergen information from a previous order

    Ingredients and potential traces vary from product to product and can change. PLUS highlights this in its product information.

    Check the current packaging of the variety you receive and keep allergen information available when serving it.

  • Assuming an online product listing means you can order it the way you want

    A loaf listed on a website isn’t necessarily available through the ordering option you need for your canteen. For example, Lidl says its Fine Wholemeal bread is only available in store.

    Before planning lunch, confirm how your chosen variety is available locally.

Brands to consider

Albert Heijn

Albert Heijn has an online wholemeal bread category and explains that wholemeal flour is made from ground whole grains.

  • The explanation helps you identify the type of bread.
  • Compare the nutritional values and ingredients on the packaging of the bread you actually choose.

Jumbo

Jumbo has an online range of wholemeal bread, with delivery or collection options.

  • Jumbo Fine Wholemeal bread is listed as containing 7.6 g of fibre per 100 g.
  • Don’t apply this nutritional value to other Jumbo varieties without checking their own labels.

Lidl

Lidl lists its Fine Wholemeal bread as an 800 g loaf available in store only.

  • The product listing makes the type of bread and in-store availability clear.
  • For a nutritional comparison, check the information on the packaging of the variety you choose.

ALDI

ALDI lists both sliced Fine Wholemeal bread and a separate variety called Extra-high-fibre wholemeal bread.

  • The sliced Fine Wholemeal variety could be useful when preparing filled sandwiches.
  • Compare the ingredients and nutritional values of these two varieties separately; the name of one doesn’t describe the other.

PLUS

PLUS lists products including a whole Farmhouse Wholemeal loaf and wholemeal bake-off rolls.

  • PLUS’s whole Farmhouse Wholemeal loaf is listed as containing 6.7 g of fibre and 1.03 g of salt per 100 g, along with allergen information.
  • PLUS notes that ingredients, nutritional values and allergen information can change, so check the packaging of your chosen product again.

Dirk

Dirk’s online search results show several types of wholemeal bread, including whole loaves and wholemeal rolls.

  • The different types of bread give you options to consider for your planned lunch service.
  • Check the ingredients and nutritional values for each product you select rather than treating the different types as interchangeable.

Bread types at Joybuy

These products offer different options for a canteen lunch featuring wholemeal bread, such as crispbread and flatbread. Check that the type suits your serving plans; not every product is a soft, sliced loaf.

g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

A good option for lunches where crispbread works with the toppings. Choose a different type of bread if your canteen wants to serve soft sandwiches; check the latest allergen information before serving.

View at Joybuy
Souq Lebanese wholemeal flatbread, 6 pieces

Souq Lebanese wholemeal flatbread, 6 pieces

An option if individual flatbreads suit your lunch service. The pack contains six pieces; check the allergen information on the packaging you receive.

View at Joybuy
Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

For lunches where rye bread is a good fit. Before ordering, check the exact format: the product name and description don’t identify it in the same way. Also check the latest allergen information.

View at Joybuy
Lekhaven Bakkerij round wholemeal bread, 550 g

Lekhaven Bakkerij round wholemeal bread, 550 g

For a canteen that can bake the bread on site and slice it afterwards. Allow time for defrosting and cooling, and check the baking time and allergen information on the packaging.

View at Joybuy

Frequently asked questions

How can I identify wholemeal bread for the canteen?

Check that the product name or description explicitly says wholemeal. Brown or multigrain bread isn’t automatically wholemeal, so also check the packaging of the variety you order.

Is extra-high-fibre wholemeal bread always the best choice?

No. The right choice also depends on the type of bread and the ingredients your canteen needs. Compare the fibre and salt per 100 g for the specific varieties rather than relying on the name alone.

Which allergens should I check in wholemeal bread?

Check the allergen declaration for every variety you choose, including any warnings about potential traces. PLUS lists wheat, barley and soya among the ingredients in its Farmhouse Wholemeal loaf; this information doesn’t automatically apply to other wholemeal bread and can change.

Can I tell from the name whether the bread contains iodine-enriched baker’s salt?

No, the bread’s name doesn’t confirm which salt was used. Check the ingredients on the packaging and, if necessary, ask the supplier which baker’s salt they use.

Can I freeze wholemeal bread for a later canteen lunch?

Follow the storage instructions for the bread you choose. Before planning a later lunch, check whether that variety can be frozen and how long the packaging says it can be kept after freezing.