Who is this choice relevant to?

Fussy bread eaters at the campsite

If you’re used to soft bread, fine wholemeal is worth trying if a coarser texture puts you off. It’s still important to check whether the taste and texture of the bread you choose are to your liking.

Campers keeping an eye on fibre

If you’re specifically looking for wholemeal bread, the type of bread and its fibre content on the label are more useful than its colour or a name such as ‘multigrain’.

Campers with limited refrigeration

Choosing a type of bread won’t solve the problem of storing perishable fillings. Plan how much filling you need and how you’ll keep it chilled before you go shopping.

What should you consider when choosing?

Fine wholemeal bread

Choose it when: you want a less coarse slice and the bread is explicitly labelled as wholemeal.

The trade-off: a fine texture doesn’t necessarily mean a fussy eater will like the taste.

Brown bread

Choose it when: a bread made with a blend of wholemeal flour and white flour feels like a suitable middle ground.

The trade-off: according to Brood.net, brown bread is a mixture of wholemeal flour and white flour, so it isn’t wholemeal bread.

White bread

Choose it when: familiar taste and texture are the most important things for the person eating it.

The trade-off: white bread isn’t the same as wholemeal bread; the Voedingscentrum recommends replacing white bread with wholemeal or brown bread as much as possible.

What to consider What to check when buying Who it matters to
Texture Check whether the bread is sold as fine wholemeal and try the taste and texture of the specific bread. If I’m put off by coarse grains at home, I want a slice on holiday that will actually get eaten. Around 31% of consumers prioritise an accessible texture.
Wholemeal and fibre Check the type of bread and compare the fibre per 100 g on the packaging of similar breads. For my campsite lunch, I want to choose wholemeal bread, even if it tastes different from white bread. Around 38% of consumers prioritise choosing wholemeal.
Portions and storage Choose an appropriate amount of bread and follow the storage instructions; keep perishable fillings chilled. With limited storage space, I don’t want to bring more bread and fillings than we can use and store. Practical planning is the main priority for around 23% of consumers.
Ingredients and allergens Read the current packaging for the bread you choose, and check the ingredients and allergens again if you switch to another product. If I need to choose carefully because of an allergy, I can’t rely on the name of the bread alone. For around 8% of consumers, checking the label is the most important consideration.

Common mistakes

  • Assuming brown bread is wholemeal

    According to Brood.net, brown bread is a mixture of wholemeal flour and white flour. A name such as ‘multigrain’ or ‘sourdough’ doesn’t tell you by itself whether a bread is wholemeal.

    If wholemeal is what you’re after, look for the word ‘wholemeal’ on the packaging or shelf label.

  • Forgetting about perishable fillings

    Choosing a bread doesn’t automatically make a meal with perishable fillings suitable to take along without refrigeration. The Voedingscentrum highlights the importance of safe food storage when camping.

    Arrange refrigeration before buying perishable fillings, take suitable amounts and buy the fillings last.

  • Relying on an online product description alone

    Ingredients and allergens can vary between products or recipes. That means the description of a different bread isn’t a reliable basis for your choice.

    Check the current packaging when you buy, especially if allergens are important to your choice.

  • Taking more bread than you can use

    A whole loaf can be impractical if there are only a few people eating or you’re staying for a short time.

    Choose a loaf size and buy it at a time that suits your meals, and follow the storage instructions on the packaging.

Brands to compare

Albert Heijn

Albert Heijn lists various wholemeal breads online, including a range called Extra lang lekker.

  • You can compare different types of bread in advance.
  • Albert Heijn says product information can change; check the current packaging for ingredients, nutritional values and allergens.

Jumbo

Jumbo provides product information for Jumbo Fijn Volkoren.

  • Jumbo lists 7,6 g of fibre per 100 g for this bread, as well as its ingredients and allergens.
  • The bread reviewed contains wheat and gluten; check the packaging of the product you choose before buying.

Lidl

Lidl sells oven-fresh bread, among other options; the range may vary between stores.

  • A shop could be a good option if you want to buy bread while travelling.
  • Check the packaging in store for the ingredients, allergens and nutritional values of the product you choose.

ALDI

ALDI’s bread range includes fine wholemeal bread.

  • Fine wholemeal is a useful type of bread to look at if you’re less keen on a coarse texture.
  • Check which loaf sizes are available and what the packaging says when you buy.

PLUS

PLUS describes PLUS Rond fijn volkoren as wholegrain wholemeal wheat bread.

  • PLUS lists 6,7 g of fibre per 100 g for this bread and recommends storing it somewhere dry and dark.
  • PLUS notes that product information may change; read the packaging when you buy.

Dirk

Dirk’s bread range includes wholemeal floor bread.

  • Wholemeal floor bread is an option to look out for when you visit a shop.
  • Dirk does not list a delivery service, so bear in mind that you’ll need to visit a shop.

Wholemeal flatbread for camping meals

This wholemeal flatbread is an option if you’d like to eat flatbread at the campsite. It isn’t sliced fine wholemeal bread, and on its own it won’t tell you whether a fussy bread eater will like the texture.

Souq Lebanese Bread Whole Wheat, pack of 6

Souq Lebanese Bread Whole Wheat, 6 pieces

For a camping meal with wholemeal flatbread instead of sliced bread.

Check the current packaging to make sure the ingredients, allergens, best-before date and storage instructions suit your plans. If you’re choosing bread for a fussy eater, assess the texture separately.

View at Joybuy

Frequently asked questions

Is brown bread the same as wholemeal bread?

No. According to Brood.net, brown bread is made from a mixture of wholemeal flour and white flour. If you specifically want wholemeal bread, check the type of bread on the packaging or shelf label.

What bread can I try if someone usually eats white bread?

Fine wholemeal bread is an option if you’re looking for a less coarse texture while still choosing wholemeal. Try a suitable loaf size first: the word ‘fine’ doesn’t guarantee that the taste or texture will appeal to them.

What should I bear in mind when having bread-based meals at the campsite?

Store bread according to the instructions on the packaging and keep perishable fillings chilled separately. The Voedingscentrum recommends storing perishable foods in the fridge at 4 °C; plan your shopping around this if reliable refrigeration isn’t available.

Can I tell from the type of bread whether it contains iodine?

No, the type of bread alone doesn’t confirm whether a specific product contains iodine. Check the ingredients on the packaging, including whether baker’s salt is listed.