Who is this relevant to?

Campers who keep an eye on fibre

Planning to take wholemeal bread for breakfast or lunch? Don’t judge by colour alone: check that it is labelled ‘wholemeal’ and look at the fibre per 100 g on the label.

Campers without a reliable freezer

If you need your bread to last for several days, the loaf size, best-before date and storage instructions all matter. A half loaf may be a better fit for what your group will actually eat.

Shoppers comparing labels

Salt levels, ingredients and allergens can vary even between wholemeal breads. So check the information on the packaging of the variety you choose.

What should you look for?

First, work out how much bread you can use or store during your trip. Then compare the nutritional information and ingredients of varieties that suit that amount.

What to consider What to check when buying Who it matters to
Wholemeal and fibre Look for the ‘wholemeal’ label and compare fibre per 100 g. For a camping meal, I want to be sure that brown bread really is wholemeal. Around 46% of consumers prioritise choosing wholemeal bread and getting fibre.
Loaf size and storage Check the date and storage instructions, and choose a size that suits the number of people eating. If I’m camping without a freezer, I don’t want to take bread we won’t use in time. Storage is the top priority for around 36% of consumers.
Salt and allergens Compare salt per 100 g and read the ingredients and allergen information. When choosing bread, I want to know which grains and other allergens it contains, and how much salt. Around 18% of consumers prioritise this label information.

Common mistakes

  • Assuming brown bread is always wholemeal

    According to the Dutch Nutrition Centre, brown bread can contain white flour as well as wholemeal flour. So its colour doesn’t confirm that it is made from 100% wholemeal flour.

    Look for the ‘wholemeal’ label, then compare the fibre content on the packaging you choose.

  • Taking a whole loaf without a storage plan

    The Dutch Nutrition Centre recommends storing opened wholemeal bread in a kitchen cupboard for 2–4 days. Without a freezer, a large loaf may be more than you can use during your trip.

    Choose a size that suits the number of people eating. If you can freeze bread, divide it into portions as soon as you get home.

  • Assuming a claim about one loaf applies to every variety

    A claim about extra fibre or less salt applies to a specific product and a specific basis for comparison. Ingredients can also vary from one variety to another.

    Read the claim on the packaging you choose, and compare fibre and salt on the same basis: per 100 g.

  • Storing bread and perishable fillings in the same way

    Bread and fillings don’t necessarily have the same storage instructions. Limited kitchen facilities at a campsite make it especially important to store perishable fillings properly.

    Store the bread as directed on its packaging, and keep any fillings that need chilling separate and properly chilled.

Brands to consider

These supermarket chains offer different types of wholemeal bread. Compare the size and label of the variety you plan to take with you; information about one loaf doesn’t automatically apply to the rest of the range.

Albert Heijn

Albert Heijn offers, among other things, round loaves, hearth-baked loaves and half loaves of wholemeal bread.

  • A half loaf is a size worth comparing if you don’t need much bread.
  • Check the nutritional information and allergens for the variety you choose.

Jumbo

Jumbo offers, among other things, fine, coarse, round and tiger-style wholemeal bread.

  • You can compare different loaf shapes and varieties side by side.
  • Check the information for the exact loaf you’re buying for fibre, salt and allergens.

Lidl

Lidl sells packaged and freshly baked bread; packaged loaves display a fibre meter.

  • The fibre meter gives you a starting point for comparing packaged loaves.
  • For ingredients, allergens and nutritional values, also read the packaging of the loaf you choose.

Aldi

Aldi offers fresh wholemeal bread and a separate extra-high-fibre wholemeal loaf.

  • The product listing gives you a specific variety to assess for ingredients and nutritional value.
  • A claim for that variety doesn’t apply to all Aldi wholemeal bread.

PLUS

PLUS offers, among other things, round, fine and half loaves of wholemeal bread, as well as a wholemeal baguette.

  • The different sizes can help you choose an amount that suits your needs.
  • Don’t assume the nutritional values and allergens for a baguette apply to another variety of bread.

Dirk

Dirk offers, among other things, a wholemeal batard from Bakker van der Akker.

  • A batard is another loaf shape to consider for your camping meal.
  • Check the nutritional information, ingredients and allergens on the packaging.

Wholemeal bread at Joybuy

These individual flatbreads are one option to consider for simple camping meals. Before setting off, check that the packaging, shelf life and ingredients suit your plans.

Souq Lebanese Bread Whole Wheat, 6 pieces

Souq Lebanese Bread Whole Wheat, 6 pieces

The six flatbreads can be used individually for a simple camping meal. Check the current packaging to make sure the ingredients and wholemeal label meet your needs.

Contains wheat and gluten; may contain soya and milk. Once opened, store in an airtight container and use within two days. Also check the date and storage instructions for the unopened pack.

View at Joybuy

Frequently asked questions

Is brown bread the same as wholemeal bread?

No. According to the Dutch Nutrition Centre, wholemeal bread is made from 100% wholemeal flour, while brown bread can also contain white flour. So look for the ‘wholemeal’ label, not just the colour.

How long can I keep opened wholemeal bread?

The Dutch Nutrition Centre says opened wholemeal bread keeps for 2–4 days in a kitchen cupboard. Follow the storage instructions on the packaging and throw away any bread with mould on it.

Can I freeze wholemeal bread before a camping trip?

Yes, if you have access to a freezer. The Dutch Nutrition Centre recommends freezing bread in portions as soon as you buy it, then taking out only what you need each time. Freezing it for longer can make the bread drier.

What should I check for allergens in wholemeal bread?

Read the allergen information for the bread you’re buying. Product information from Albert Heijn, Jumbo and PLUS shows that the grains used and warnings about the possible presence of other allergens can vary between varieties, so always check the current packaging.