Who is this useful for?

Campers who want to avoid leftovers

If you’re going away for a short time or eating with a small group, match the amount of bread to what you’ll use during the trip. The storage facilities at your destination will also help determine whether you can finish a whole loaf.

Campers who want to match their shopping to what they’ll eat

A whole loaf and a half loaf don’t provide the same amount. So consider both the size and how many slices your group is likely to eat.

Campers who read labels carefully

Want to check ingredients or allergens, or compare the fibre and salt content of different loaves? Check the packaging of the specific bread, as the information can vary from one product to another.

What should you look for when choosing?

First, work out how long you need the bread to last and whether you can freeze it. Then choose a suitable size and check the product information that matters to your group.

What to consider What to check Who it matters to
Storage and leftovers Read the storage advice and see whether you can freeze portions before you leave. On a short trip without a freezer, I don’t want to be left with uneaten bread. Avoiding leftovers is the top priority for around 42% of consumers.
Size and how much you’ll eat Compare a half loaf and a whole loaf by the amount of bread and the number of slices you need. When more of us go camping, I want to bring enough bread without overestimating what the group will eat. Around 33% of consumers prioritise matching the quantity to what they’ll use.
Label and nutritional information Check the product name and allergens; if you like, compare fibre and salt per 100 g. If I have an allergy or want to compare nutritional values, I need to be able to assess the bread I choose. For around 25% of consumers, checking the label is their main concern.

Common mistakes

  • Taking a whole loaf without having anywhere to store it

    According to the Voedingscentrum, opened wholemeal bread can generally be kept in a kitchen cupboard for 2–4 days. A whole loaf may therefore be too much for a small group that eats only a few slices a day.

    Choose a size that suits the length of your trip, or freeze portions before you leave if you can.

  • Choosing based on loaf size alone

    A larger loaf won’t help if some of it goes uneaten; a smaller loaf might not be enough if several campers are sharing it.

    Estimate how many meals will include bread and how many slices you’ll need before choosing between a half and a whole loaf.

  • Assuming wholemeal and other descriptions mean the same thing

    A dark colour or the description ‘multigrain’ doesn’t confirm that a loaf is wholemeal. On their own, these terms also tell you nothing about the fibre or salt content of a specific product.

    Read the product name, ingredients and nutritional information per 100 g on the packaging of the loaf you’re buying.

  • Storing bread and perishable fillings in the same way

    A bread-based meal can also include products that need to be kept chilled. The Voedingscentrum recommends that campers without a fridge use a good cool box with ice packs or an electric cool box.

    Plan your fillings separately from your bread, buy perishable products in small quantities and follow their storage instructions.

Brands to consider

These supermarkets offer different types of wholemeal bread. Check the product name and packaging to assess whether a loaf suits the length of your trip and the size of your group.

Albert Heijn

The bread range includes products such as AH Tiger Wholemeal Loaf and a wholemeal sourdough option.

  • You can compare both a standard wholemeal loaf and a sourdough option.
  • Check the size and storage instructions for the option you choose; the word ‘sourdough’ alone tells you nothing about how long it will keep.

Jumbo

Jumbo’s online range includes Fijn Wholemeal Bread.

  • Nutritional information per 100 g is available for this specific loaf.
  • Don’t assume the ingredients in Fijn Wholemeal Bread apply to other Jumbo loaves; always read the label.

ALDI

The fresh daily range includes wholemeal bread in half and whole sizes, as well as an extra-high-fibre option.

  • Choosing between a half and a whole loaf lets you match the quantity to your trip.
  • ALDI’s claims about its wholemeal breads and extra-high-fibre option don’t automatically apply to every loaf; check the product you choose.

PLUS

The online range includes basic loaves, Korenlanders options and wholemeal sourdough bread.

  • The product information for PLUS Boeren Wholemeal Loaf includes details such as ingredients, allergens and storage advice.
  • Information about that particular loaf doesn’t automatically describe PLUS’s other wholemeal options.

Dirk

Dirk’s range includes Bakker van der Akker Boeren Wholemeal Loaf.

  • If you’re looking for a wholemeal loaf, you can assess this particular option by its size and label.
  • A whole loaf is right for your trip only if your group can eat it in time or store it properly.

Lidl

The fresh-from-the-oven range includes a rustic wholemeal wheat sourdough loaf.

  • This is an option if you’re specifically looking for wholemeal wheat sourdough bread.
  • Check the ingredients, allergens and storage instructions for the loaf you choose; the word ‘sourdough’ doesn’t answer those questions.

Wholemeal bread at Joybuy

This wholemeal flatbread is a different format from a sliced half or whole loaf. When choosing, consider whether six individual pieces will suit the bread-based meals you’re planning for your camping trip.

Souq Lebanese wholemeal flatbread, 6 pieces

Souq Lebanese wholemeal flatbread, 6 pieces

An option if you’re looking for individual wholemeal flatbreads for your camping trip instead of a sliced half or whole loaf.

The product name specifies six pieces. Check the storage and allergen information on the packaging before use.

View at Joybuy

Frequently asked questions

How long can you keep wholemeal bread while camping?

The Voedingscentrum says opened wholemeal bread will keep in a kitchen cupboard for 2–4 days. For the bread you take with you, also follow the date and storage instructions on the packaging. If you have a freezer, you can freeze portions in advance.

Can you take perishable fillings without a fridge?

Perishable fillings need to be kept chilled, even when you’re camping. If you don’t have a fridge, the Voedingscentrum recommends a good cool box with ice packs or an electric cool box. Buy these products in small quantities and follow the instructions on their packaging.

Is dark bread or multigrain bread automatically wholemeal?

No, the colour or the description ‘multigrain’ doesn’t confirm that it is. Check whether ‘wholemeal’ appears in the product name and read the ingredients for the bread you choose.

Does every wholemeal loaf in the Netherlands contain baker’s salt?

You can’t tell from the description ‘wholemeal’. According to the Netherlands Food and Consumer Product Safety Authority, iodine compounds may be present in bread through the addition of iodised baker’s salt. If this matters to you, check the ingredients list for the specific loaf.

Where can I find the allergens in packaged wholemeal bread?

Check the ingredients and allergens on the current packaging. European rules for prepacked foods require allergen information, so don’t rely on the ingredients of a different loaf, even if it has the same wholemeal description.