Who are these options for?

The fibre-conscious camper

You want to be able to choose wholemeal bread while you’re away, rather than relying on a dark colour or the term ‘multigrain’. According to the Netherlands Nutrition Centre, wholemeal bread contains more dietary fibre than white bread.

The camper without a freezer

You’re taking enough food for several days and don’t want to be left with an opened loaf. How long fresh bread keeps and whether you can take a dry store-cupboard option will help you decide.

The camper who reads labels carefully

You want to check the ingredients and allergens, or find out whether a loaf is made with baker’s salt. You’ll need to check the information for the specific product you choose: according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt.

What should you look for when choosing?

Start by considering when you’ll eat the bread and what storage space you have. Then compare the wholemeal labelling and the product information for options that suit your trip.

Fresh wholemeal bread

Choose this if: you’ll eat the bread within a few days or can freeze portions in advance.

Bear in mind: the Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days. For an unopened pack, follow the storage instructions on the packaging.

Wholemeal crispbread

Choose this if: you want to take a dry bread option without needing a freezer.

Bear in mind: crispbread has a different texture from fresh bread. Follow the storage instructions on the pack you choose.

Wholemeal bake-at-home rolls

Choose these if: you have suitable cooking facilities at the campsite.

Bear in mind: baking takes time and requires suitable facilities. Before you set off, check the preparation method and use-by date on the packaging.

What to considerWhat to check when buyingWho is this important for?
Wholemeal and fibre Look for the term ‘wholemeal’ and, for packaged products, compare the fibre content per 100 g. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled wholemeal must consist entirely of wholemeal flour. I want to make a conscious wholemeal choice for my camping meals, rather than judging by the colour of the bread alone. Around 42% of consumers put this first.
Storage and portions Check the storage instructions and work out whether you can freeze the bread or keep a dry store of it. Without a freezer, I don’t want to be left with an opened loaf I can’t finish in time. For around 33% of consumers, portion planning and storage matter most.
Ingredients and allergens Read the current ingredients and allergen information; if needed, check whether baker’s salt has been used. If I need to avoid certain ingredients or want to check for baker’s salt, the information for the exact product is decisive. Around 25% of consumers put this check first.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    Colour, seeds and the term ‘multigrain’ don’t prove on their own that the grain ingredient consists entirely of wholemeal flour.

    Look for the explicit wholemeal description and check the ingredients if you’re unsure. According to the Netherlands Food and Consumer Product Safety Authority, a product can only be called wholemeal if its grain ingredient consists entirely of wholemeal flour.

  • Taking a whole fresh loaf without a storage plan

    The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days. That may be shorter than your stay.

    Plan how many portions you’ll use, freeze them in advance if possible, or take a dry wholemeal option for later in your trip.

    Bread you don’t eat in time can go to waste.

  • Assuming all bread contains baker’s salt

    According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. You can’t tell whether it’s included just from the type of bread.

    For packaged bread, check the ingredients list. For unpackaged bread, ask which salt has been used.

  • Assuming wholemeal crispbread is gluten-free

    Wholemeal doesn’t automatically mean gluten-free. For example, PLUS wholemeal crispbread lists wheat and rye as ingredients, as well as sesame among its allergens.

    Check the current allergen information for the exact product. If you need to eat gluten-free, don’t rely on the wholemeal description alone.

Brands to consider

Albert Heijn

Albert Heijn features a wholemeal bread category and own-brand varieties online.

  • The category gives you a useful starting point for exploring different types of bread.
  • Albert Heijn advises checking the packaging, as ingredients and allergens may change.

Jumbo

Jumbo features a range of wholemeal breads online, including fine, coarse, tiger and toast varieties.

  • You can compare different types of bread before choosing a product.
  • Check the ingredients and nutritional information for the exact variety you’re buying; information for another variety isn’t interchangeable.

PLUS

PLUS features both wholemeal bread and wholemeal crispbread online.

  • You can compare a fresh loaf with a dry-store option.
  • Check the storage instructions and allergens on the packaging of the crispbread you choose.

Dirk

Dirk features wholemeal hearth bread and wholemeal bake-at-home rolls online.

  • The bread types shown give you the choice of something ready to eat or rolls to bake yourself.
  • Bake-at-home products require suitable cooking facilities; check the instructions for the product you choose.

Products for bread and dry stores

These Joybuy products are rye bread and crispbread for anyone who wants to take bread along or stock up on dry provisions for camping. Before deciding, compare the storage instructions, ingredients and allergens on each pack.

TastyBasics Rye Bread, 9 pcs

TastyBasics Rye Bread, 9 pcs

A rye bread option if you want to take bread along for your camping meals. Check the shelf life and allergens on the packaging before planning portions for your trip.

View at Joybuy
Bolletje wholemeal crispbread, 265 g

Bolletje wholemeal crispbread, 265 g

An option if you want to take a dry store of food without needing a freezer. Check the storage instructions after opening and the allergens listed on the pack.

View at Joybuy
Bolletje rye bread, 500 g

Bolletje rye bread, 500 g

A bread option if you’re planning several camping meals. Check the packaging for the shelf life, and only compare nutritional values when they use the same basis, such as per 100 g.

View at Joybuy
g'woon wholemeal crispbread, 375 g

g'woon wholemeal crispbread, 375 g

A crispbread option for a dry store of food at the campsite. Check the allergen information on the pack you choose and how to store it after opening.

View at Joybuy
Wasa Rustic crispbread, 215 g

Wasa Rustic crispbread, 215 g

A crispbread option if you’re looking for dry provisions. Check the storage instructions and allergens on the packaging; to compare fibre, use the nutritional information per 100 g.

View at Joybuy

Frequently asked questions

How long can you keep opened wholemeal bread?

The Netherlands Nutrition Centre recommends keeping opened wholemeal bread in a kitchen cupboard for 2–4 days. If you can freeze portions in advance, you won’t need to open the whole loaf at once. For an unopened pack, follow its use-by date and storage instructions.

Is dark or multigrain bread wholemeal?

Not necessarily: colour and the term ‘multigrain’ don’t prove that on their own. According to the Netherlands Food and Consumer Product Safety Authority, the grain ingredient in a product labelled wholemeal must consist entirely of wholemeal flour. So check the precise product name and ingredients.

Does all bread in the Netherlands contain baker’s salt?

No. According to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. For packaged bread, check the ingredients list; for unpackaged bread, ask the baker.

Is wholemeal bread automatically gluten-free?

No, the term wholemeal doesn’t mean a product is gluten-free. Check the allergen information for the exact bread or crispbread, and if you need a gluten-free option, only choose products explicitly labelled as such.