What should you look for when choosing?
Start by looking for the label ‘wholemeal’. Then choose a size you’ll get through, and consider whether the texture and slice suit your everyday sandwiches.
| What to consider |
What should you check? |
Who is this most important for? |
| Wholemeal and nutritional information |
Look for the label ‘wholemeal’ on the bread. If you like, compare fibre and salt per 100 g across the loaves you’re considering. |
If I want wholemeal bread, I don’t want to base my choice only on its colour or visible seeds; around 36% of consumers prioritise the wholemeal label. |
| Size and how much you use |
Check whether it’s a whole or half loaf and how much you’ll get through. If you plan to freeze it, check whether you can store it in portions. |
If my bread consumption varies, I don’t want to throw away part of a whole loaf; for around 29% of consumers, choosing a size they’ll finish is the main concern. |
| Texture and slices |
Check whether the loaf is pre-sliced and look at the slices themselves. ‘Fine’ doesn’t automatically mean a particular slice thickness. |
My everyday sandwich needs to suit my fillings and lunchbox; around 21% of consumers prioritise a practical slice. |
| Ingredients |
Read the ingredients and allergen information for the exact variety. Check whether it contains baker’s salt if that matters to your choice. |
When I choose a loaf, I want to know what’s in that particular variety; for around 14% of consumers, checking the label comes first. |
Brands and shops to consider
These shops offer a starting point for comparing wholemeal loaves by shape and slice; check the details of the loaf you choose.
Albert Heijn
Albert Heijn lists standard wholemeal loaves and sliced wholemeal varieties in its online bread range.
- A product listing such as AH OerDesem volkoren Allinson heel gesneden shows the kind of slicing information you can look up for each product.
- Check the texture and slices of the variety you choose if you don’t want a coarse sandwich.
Jumbo
Jumbo lists a Fijn Volkorenbrood as a whole loaf.
- The word ‘fine’ makes this product worth considering if you’re looking for a less coarse style of bread.
- Check whether the variety you choose is pre-sliced. The product information lists wheat and barley; check the label when you buy it.
Lidl
Lidl describes Knip volkoren as an 800 g sliced loaf, available in store only.
- The product listing confirms that this variety is sliced.
- In store, check whether the slices are the thickness you’re looking for.
ALDI
ALDI lists fine wholemeal bread in both whole and half loaves in its bread range.
- The two sizes let you choose a loaf to suit how much you eat.
- Check whether your chosen variety is pre-sliced and what the slices look like.
PLUS
PLUS lists round fine wholemeal loaves in both whole and half sizes.
- With this style of bread, you can choose between a whole or half loaf.
- Check how the specific loaf is sliced; ‘fine’ doesn’t guarantee a particular slice thickness.
Dirk
Dirk lists several wholemeal breads, including whole and half loaves.
- The range offers different bread shapes and sizes to suit how much you use.
- For each variety, check whether it’s labelled ‘sliced’ and look at the slices before choosing a particular thickness.
Bread to bake at home
This Joybuy pick is for anyone who wants to bake a whole loaf at home and slice it themselves. If you want ready-sliced bread, bear that difference in mind when choosing.
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Lekhaven Bakkerij Whole Wheat Country Round Bread 550 g
For anyone who wants to bake a whole loaf themselves: this 550 g frozen bread is sliced at home after baking and cooling.
The product description lists wholemeal wheat flour. Check the baking instructions and look at the packaging for the Dutch wholemeal label, ingredients and allergens before choosing it as your everyday bread.
View at Joybuy
Frequently asked questions
How can I recognise wholemeal bread?
Look for the label ‘wholemeal’ on the bread or packaging. According to the Netherlands Nutrition Centre, wholemeal bread is made from the whole grain; then check the slice and loaf size separately.
Is multigrain bread automatically wholemeal?
No, ‘multigrain’ on its own doesn’t mean a loaf is wholemeal. According to the Netherlands Nutrition Centre, the term means that several types of grain are used; for this choice, look specifically for ‘wholemeal’.
Does every Dutch loaf contain baker’s salt?
No, according to the Netherlands Nutrition Centre, bakers aren’t required to use baker’s salt. Check the ingredients list for the specific loaf if this information matters to your choice.
How can I avoid having bread left over?
Choose a loaf size to suit how much you eat and follow the storage instructions on the packaging. If you won’t get through a whole loaf in time, choose a half loaf or freeze it in portions.
Should I still check for allergens in wholemeal bread?
Yes, check the allergen information for the specific variety. For example, Jumbo’s product information lists wheat and barley in its Fijn Volkorenbrood; don’t assume another loaf contains the same ingredients.