Who is this choice relevant to?

Breakfast shoppers looking for fibre

You want to know whether the bread is genuinely wholemeal and compare the fibre content of different products on a like-for-like basis. Bread colour does not indicate which flour has been used, according to Brood.net.

Families looking for a fine texture

You’re looking for wholemeal bread with a texture everyone at home will enjoy. Even with fine-textured wholemeal bread, compare the nutritional information for the product you choose. For example, Jumbo lists 7.6 g of fibre per 100 g for its Fijn Volkorenbrood.

Shoppers who check ingredients carefully

If allergens or the use of baker’s salt matter to your choice, check the current packaging for the specific bread. The Netherlands Nutrition Centre says baker’s salt is not used in every loaf.

What should you look for when choosing?

Start with the wholemeal label. Then compare the nutritional information and choose a loaf shape and quantity to suit your breakfast plans.

What to considerWhat to check when buyingWho it matters to
Wholemeal and fibre Look for the wholemeal label on the packaging and compare the fibre per 100 g for the exact product. If I want to make a considered wholemeal choice, I don’t want to rely on the bread’s colour. For around 33% of consumers, being able to verify that bread is wholemeal and see its fibre content comes first.
Flavour and texture Decide whether a fine texture or a firmer loaf is better suited to the people around your table. If not everyone likes a firm slice, I want to choose a loaf that will get eaten at home. For around 27% of consumers, finding a suitable texture is the top priority.
Quantity and storage Check the pack weight and follow the storage instructions for the specific product. If I’m catering for a small group, I want to avoid having lots of bread left over after the weekend. That’s why around 20% of consumers prioritise a suitable quantity and storage options.
Ingredients and baker’s salt Read the allergen information and check whether baker’s salt is listed among the ingredients. If an ingredient matters to my household, I want to be able to check for it on the bread itself. For around 20% of consumers, checking the label is the most important condition.

Common mistakes

  • Assuming dark or multigrain bread is wholemeal

    According to Brood.net, the colour doesn’t tell you whether bread is made with white flour, flour or wholemeal flour. A rustic appearance doesn’t tell you either.

    For packaged bread, check for the wholemeal label, then compare the fibre per 100 g for the product you’ve chosen.

  • Assuming all bread contains baker’s salt

    The Netherlands Nutrition Centre says bread does not have to be made with baker’s salt. So you can’t tell whether it’s been used simply from the type of bread.

    Read the ingredients on the packaging, or ask the baker whether baker’s salt has been used if you’re buying unpackaged bread.

  • Judging allergens by the bread’s name alone

    Ingredients and allergens can vary from one recipe to another. The word wholemeal doesn’t tell you which other grains or ingredients the bread contains.

    Read the latest allergen information for the exact product, especially if you need to avoid certain ingredients.

Brands to consider

Albert Heijn

Albert Heijn offers several wholemeal breads, including AH Vloerbrood volkoren heel.

  • For this specific loaf, Albert Heijn lists the fibre per 100 g and provides freezing instructions.
  • Check the packaging when you buy it: ingredients, nutritional information and allergen information may change.

Jumbo

Jumbo Fijn Volkorenbrood is an example of a fine-textured wholemeal option.

  • Jumbo lists 7.6 g of fibre per 100 g for this product.
  • This figure doesn’t automatically apply to other wholemeal breads from Jumbo; check the allergens for the product you choose too.

Lidl

Lidl offers Fijn volkoren among its bread options.

  • The product page lists a pack size of 800 g.
  • Lidl says this product is available in store; check the nutritional information on the bread you choose.

Aldi

ALDI’s fresh daily range includes several wholemeal breads.

  • According to ALDI, its wholemeal breads are made with 100% wholemeal flour.
  • Check the exact loaf to compare fibre, allergens and pack size.

PLUS

PLUS offers Boeren volkoren heel, among other options.

  • PLUS says this specific loaf can be frozen at home on the day of purchase.
  • Follow the storage instructions on the packaging you choose and check the corresponding ingredients and nutritional information.

Dirk

Dirk offers wholemeal floor bread, among other options, as well as a separate extra-high-fibre loaf from Bakker van der Akker.

  • The different loaf types make it worth checking each product individually.
  • Don’t assume one loaf has the same fibre content as another based on its name or description.

Bread options on Joybuy

These products offer different types of bread for a weekend breakfast: portioned flatbreads, round wheat loaves and rye bread. Check each product to make sure its wholemeal labelling, nutritional information and preparation method suit your needs.

Souq Lebanese Bread Whole Wheat, pack of 6

Souq Lebanese Bread Whole Wheat, 6 pieces

Portioned flatbread for anyone who’d like to serve this type of bread at breakfast.

The pack contains 6 pieces. If you’re choosing gluten-free food, check the allergen information: this wheat bread isn’t suitable.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 550 g

A round wheat loaf for a breakfast when you have time to bake the bread at home before serving.

This loaf weighs 550 g and needs to be defrosted and baked before eating. Only compare fibre and salt if the current packaging lists the values on the same basis.

View on Joybuy
Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 loaves of 550 g

Lekhaven Bakkerij Whole Wheat Country Round Bread, 2 × 550 g

The pack of two round loaves is a good fit for a breakfast where you want to have more bread ready to serve.

This pack contains 2 loaves of 550 g. Allow time to defrost and bake them, and check the storage instructions if you won’t use everything at once.

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Bolletje Rye Bread Bun, 500 g

Bolletje Rye Bread Bun, 500 g

A rye bread option for anyone considering a different type of bread for breakfast.

The pack states 500 g. Check the wholemeal labelling and nutritional values on the current packaging; don’t assume it has the same fibre content as wholemeal wheat bread.

View on Joybuy

Frequently asked questions

Is dark bread automatically wholemeal?

No. According to Brood.net, the colour of bread doesn’t tell you which flour has been used. For packaged bread, look for the wholemeal label and compare the nutritional information for the specific product to check its fibre content.

Is all bread made with baker’s salt?

No. According to the Netherlands Nutrition Centre, baker’s salt does not have to be used in bread. Check the label, or ask the baker which ingredients have been used if you’re buying unpackaged bread.

Is wholemeal wheat bread gluten-free?

No, wheat contains gluten. If you need a gluten-free product, check for an explicit gluten-free label and read the latest allergen information; don’t rely on the bread’s name alone.

How do I choose the right amount of bread for the weekend?

Choose an amount to suit the number of people eating and what you can store. Albert Heijn and PLUS provide freezing instructions for specific wholemeal breads; always follow the instructions on the packaging you buy.