What should you look for when choosing?
First decide whether the bread is mainly for a side, an individual portion or dipping. Then check the wholemeal label and nutritional information for each product. A high-fibre option is not a separate type of bread.
| What to consider |
What to check when buying |
Who it matters to |
| Wholemeal and fibre |
For bread, look for the ‘wholemeal’ label and compare the fibre content per 100 g on the packaging. |
If fibre is my priority, I don’t want to rely on the colour or the name ‘multigrain’. Around 36% of consumers put genuinely wholemeal bread and fibre first. |
| Bread shape |
Consider whether you want bread to tear and dip or to serve in individual portions. Check the number of pieces and any preparation instructions. |
For dips, I want bread that can be shared, while for individual guests I’d rather set out separate portions. This serving style is the top priority for around 29% of consumers. |
| Ingredients and allergens |
Read the ingredients list and allergen information on the current packaging. |
When I’m shopping for guests with an allergy, I need to know what’s in the bread I choose. Around 21% of consumers make this their top priority. |
| Size and storage |
Choose a size that suits the number of guests, and check the storage advice for any leftover bread. |
For one meal, I don’t want to open more bread than we’ll use, unless I can store the rest. Around 14% of consumers prioritise a suitable size and reducing waste. |
Wholemeal flatbread at Joybuy
This flatbread is an option if you want to tear and dip bread alongside sauces. It’s a different way to serve bread from sliced loaves or individual rolls.
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Souq Lebanese Bread Whole Wheat, 6 pieces
A tearable flatbread for serving with dips or sauces.
The product listing specifies six pieces and a net weight of 330 g. If you’re shopping for guests with an allergy, check the full ingredients list and allergen information on the packaging.
View at Joybuy
Frequently asked questions
How can I tell if bread is genuinely wholemeal?
For bread, look for the ‘wholemeal’ label. According to the Netherlands Nutrition Centre, this means the bread is made from 100% wholemeal flour; brown bread contains a mixture of wholemeal flour and white flour. So don’t rely on the colour or the name ‘multigrain’ alone.
Is wholemeal bread automatically gluten-free?
No. ‘Wholemeal’ doesn’t mean that bread is gluten-free. Wholemeal products reviewed, for example, contain wheat; depending on the recipe, they may also contain other allergens. Check the current allergen information for the product you choose.
Do I have to serve flatbread with Asian dishes?
No. Choose flatbread only if tearing or dipping suits the dishes and the way you plan to serve them. Sliced bread can be served as a side, while rolls are handy if you want to give everyone an individual portion.
Does all Dutch wholemeal bread contain iodine from baker’s salt?
You can’t assume this is the case for every loaf. The Netherlands Food and Consumer Product Safety Authority states that iodine compounds may be present in bread, bread substitutes and other bakery products only through added baker’s salt, with a maximum of 65 mg of iodine per kg of salt. This rule doesn’t tell you how much iodine is in an individual loaf; check the product information or ask the baker.
What should I do with bread left over after the meal?
Store it according to the instructions on the packaging, or freeze portions you won’t use soon. The Netherlands Nutrition Centre recommends keeping opened wholemeal bread for 2–4 days in a kitchen cupboard or 1–3 months in the freezer.