Visitors looking for a traditional treat
You want to serve aniseed sprinkles on rusks and prefer a crunchy base to a soft slice of bread.
Choose rusks if you want the familiar, crunchy treat traditionally served to celebrate a new arrival. Wholemeal bread with aniseed sprinkles is a good choice if you’re looking for a soft sandwich for everyday use. Check how the bread is sliced, as ‘medium-sliced’ doesn’t tell you exactly how thick each slice is.
You want to serve aniseed sprinkles on rusks and prefer a crunchy base to a soft slice of bread.
You’re looking for wholemeal bread as the base for an everyday sandwich and want to know whether the slicing is suitable for adding toppings.
You read the ingredients and allergen information for the bread or rusks, as well as the aniseed sprinkles, before serving them.
First decide whether you want crunchy rusks for a special treat or soft wholemeal bread for a sandwich. Then check how the bread is sliced and read the labels on each product.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| A crunchy treat | Choose rusks if you want to serve aniseed sprinkles on a crunchy base. If you’re buying a mixed pack, check which products it contains. | When I’m visiting a new baby, I want to serve the familiar rusk, not a soft slice of bread. This presentation matters most to around 42% of consumers. |
| An everyday sandwich | Check that the bread is labelled as wholemeal and look at how it is sliced, either on the packaging or in store. | If I want to have aniseed sprinkles with an everyday meal, I’m looking for wholemeal bread and accept that it’s different from a rusk. Around 33% of consumers prioritise this. |
| Labels and availability | Read the current ingredients and allergen information for each product separately, and check that it’s available before ordering. | When I’m buying for guests, I want to know what ingredients I’ll be serving and whether I can get the products. Around 25% of consumers put these checks first. |
According to De Ruijter’s product information, aniseed sprinkles can be served on bread or rusks. However, soft bread creates a different presentation from crunchy rusks.
Decide which base you want to serve before you buy, rather than automatically choosing wholemeal bread as a substitute for rusks.
Terms such as fine, round and half don’t all describe the same thing. The name alone won’t always tell you clearly what sort of slice you’ll get.
If slice thickness matters when adding aniseed sprinkles, check the specific packaging or look at the loaf in store.
The term ‘wholemeal bread’ doesn’t tell you which type of salt is used in a particular loaf.
If the type of salt matters to you, check the ingredients list for a reference to iodised salt or baker’s salt.
A product name won’t tell you which allergens are listed on the current packaging. A pack of rusks and aniseed sprinkles that you saw before may also be unavailable the next time you order.
Check availability before ordering, and read the packaging of the products you’ve chosen before serving them.
Albert Heijn’s online range of rusks includes plain and wholemeal options. De Ruijter’s product information says its aniseed sprinkles can be served on both bread and rusks.
Jumbo’s online wholemeal bread range includes options such as fine wholemeal and fine wholemeal half loaves.
PLUS’s online range includes round fine wholemeal bread, available as both whole and half loaves.
No. Wholemeal bread gives you a soft sandwich rather than a crunchy rusk base. De Ruijter’s product information says its aniseed sprinkles are suitable for both bread and rusks, so you can choose the base to suit the occasion.
Choose a specific sliced wholemeal loaf and check the slices on the packaging or in store. The range names ‘fine’, ‘round’, ‘half’ and ‘whole’ don’t define a standard size for medium-sliced bread.
Read the current ingredients and allergen information for the bread or rusks, as well as for the aniseed sprinkles. The Voedingscentrum lists cereals containing gluten as allergens, so always check the packaging information for the specific product you choose.