Who needs to check what?

People who need to choose strictly gluten-free

If you have coeliac disease or follow a strict gluten-free diet, ordinary porridge oats may not be suitable. Look for an explicit gluten-free label; the Dutch Coeliac Society recommends choosing products with the Crossed Grain symbol where possible.

People checking for multiple allergens

If you need to check for allergens besides gluten, the ingredients list and any warnings on the exact pack matter more than the brand alone or the front of the pack.

People who don’t need to avoid gluten

If you’re looking for ordinary wholegrain porridge oats for breakfast, you can compare the ingredients and nutritional information per 100 g. If someone you’re buying for has an allergy, check the label on these products too.

What should you look for when choosing?

Start with the allergens that matter to you. Then compare the wholegrain ingredients, nutritional information and preparation instructions of products that meet that first requirement.

What to consider What to check when buying Who it matters to
Gluten and cross-contamination Look for an explicit gluten-free label and check the label on the exact product. Where possible, also look for the Crossed Grain symbol, as recommended by the Dutch Coeliac Society. If I need to choose strictly gluten-free, I don’t want to mistake ordinary oats for a product explicitly labelled gluten-free. For around 36% of consumers, gluten safety comes first.
Other allergens Read the ingredients list and allergen information, including any ‘may contain’ warnings. If I need to consider multiple allergens, I want to know what’s in the product and which substances may be present. For around 29% of consumers, this check is the top priority.
Wholegrain ingredients and composition Check whether the ingredients list says 100% wholegrain oats, and compare the fibre per 100 g and any added ingredients. I’m looking for a simple wholegrain product and want to compare the ingredients in different packs. Around 21% of consumers prioritise this.
Everyday use Once you’ve checked the allergen information, compare the preparation instructions and decide whether you want fine or regular oats. On weekdays, I want to prepare porridge in a way that fits my morning routine. Ease of use comes first for around 14% of consumers.

Common mistakes

  • Assuming ‘wholegrain’ means ‘gluten-free’

    Wholegrain describes the type of grain used, not whether a product is free from gluten contamination. Standard versions from Brinta, Quaker and Jumbo list gluten-containing cereals or the possible presence of wheat, rye or barley.

    If you need a strictly gluten-free product, choose one explicitly labelled gluten-free and look for the Crossed Grain symbol where possible.

  • Only checking the front of the pack

    A product name doesn’t tell you which allergens are in the ingredients or may be present. Information on a pack you bought before may not match the pack you’re buying now, either.

    Always read the ingredients list and allergen information on the current packaging.

  • Treating ‘organic’ or ‘100% oats’ as an answer to allergen concerns

    These labels answer a different question from a gluten-free label or an allergen warning. A product containing only oats may still carry a warning about other cereals.

    Check the allergens that matter to you first. Then use organic production or a short ingredients list as additional factors to help you choose.

Comparing brands and own-label products

Albert Heijn

Albert Heijn sells ordinary porridge oats as well as a separate gluten-free wholegrain variety.

  • AH Gluten-Free Wholegrain Porridge Oats are labelled as gluten-free wholegrain oats and made in a completely gluten-free environment.
  • Check the allergen information on the current pack when you buy it; product information can change.

Jumbo

Jumbo sells fine wholegrain oats as a standard variety, as well as a separate gluten-free product range.

  • The standard fine wholegrain variety lists wholegrain oats as an ingredient.
  • The standard variety also warns that it may contain barley, rye and wheat; don’t treat it as a gluten-free product.

Brinta

According to its product information, Brinta Porridge Oats are made from extra-fine oats.

  • The ingredients list says 100% oats.
  • The product information mentions possible traces of wheat and rye. This isn’t a substitute for porridge oats explicitly labelled gluten-free.

Quaker

The Quaker Porridge Oats variety reviewed is ordinary wholegrain porridge oats.

  • The ingredients list for this variety says 100% wholegrain oats.
  • The product information lists gluten-containing cereals and warns that it may contain barley and wheat. Check the exact pack if gluten is a concern for you.

Leev

Leev Simply Free is a specific variety for people looking for both organic and explicitly gluten-free wholegrain porridge oats.

  • The ingredients information describes the product as 100% organic wholegrain gluten-free oats.
  • Claims for this variety don’t automatically apply to other Leev products; always check the label on the pack you choose.

Related products on Joybuy

Related products coming soon.

Frequently asked questions

Are ordinary porridge oats suitable if I need to choose strictly gluten-free?

Not necessarily. Oats can come into contact with wheat, barley or rye during harvesting or processing. Choose a product explicitly labelled gluten-free; the Dutch Coeliac Society recommends choosing one with the Crossed Grain symbol where possible.

Where can I check for allergens other than gluten?

Start with the ingredients list and read any warnings on the exact pack too. The Netherlands Food and Consumer Product Safety Authority (NVWA) advises that allergens are listed in the ingredients list. Also check for ‘may contain’ warnings for any allergens that matter to you.

Is one ingredient enough to rule out other allergens?

No. A product containing only oats may still carry a warning about the possible presence of other cereals. So check the full allergen information on the pack, not just the ingredients list.

How can I avoid contact with gluten after opening the pack?

Keep explicitly gluten-free porridge oats separate from products containing gluten, and use a clean spoon. The Dutch Coeliac Society describes cross-contamination as gluten accidentally getting into gluten-free food. So watch out for crumbs when storing and preparing your oats, too.