Which option is right for you?

Breakfast fans who measure out their own portions

If you want a plain oat base and prefer to add your own water, milk or toppings, you can compare pack sizes with the portions you use. Albert Heijn, Jumbo and ALDI Netherlands offer examples of loose wholegrain porridge oats.

Breakfast fans who want a pre-measured portion

If weighing out oats is a hassle on a busy morning, individual sachets may be a good option. Check the preparation instructions, though, and make sure you have the required liquid and equipment to hand.

Shoppers who need to check allergens

A wholegrain label says nothing about possible traces of other cereals or allergens. Check the declaration on the variant you choose; for coeliac disease, the Voedingscentrum specifically recommends looking for the official Crossed Grain symbol on oat products.

What should you look for when choosing?

First, decide whether you want to measure out your own portions or have them pre-measured. Then compare the ingredients and preparation method of the options that suit your needs.

What to consider What should you check? Who is this important for?
Pack size and portions Compare the net weight and decide whether you want to measure loose oats yourself or need individual portions. If I have breakfast at home and can measure out my own portions, I want to know how many I’ll get from a pack. For around 34% of consumers, pack size and stock levels are the main considerations.
Wholegrain ingredients Read the ingredients list and compare fibre per 100 g on a like-for-like basis: dry product against dry product. If you’re looking for a simple wholegrain oat base, you’ll want to know what else is in your chosen product. Ingredients matter most to around 33% of consumers.
Preparation and convenience Check the time, liquid and equipment required in the instructions; fine loose oats and individual sachets are prepared differently. If I’m short on time or don’t want to measure out a portion, the preparation needs to fit into my morning routine. Around 25% of consumers put convenience first.
Allergens Check both the ingredients and any may-contain statements on the current pack. If you have coeliac disease, look for the official Crossed Grain symbol. For shoppers who need to choose a specific pack because of an allergy or coeliac disease, this is a deciding factor; it comes first for around 8% of consumers.

Common mistakes

  • Judging by the front of the pack alone

    A large pack and individual sachets don’t solve the same practical problem. With loose oats, you choose the amount; sachets are pre-portioned.

    Check the net weight first, then choose the pack format that suits your breakfast habits.

  • Assuming ‘wholegrain’ means suitable for coeliac disease

    According to the Voedingscentrum, oat products can be contaminated with gluten. So the wholegrain label doesn’t confirm that an oat product is suitable for people with coeliac disease.

    If you have coeliac disease, check for the official Crossed Grain symbol on the oat product’s packaging and read the current allergen information.

  • Comparing dry and prepared nutritional values

    Brinta gives nutritional values for a prepared portion made with 250 ml semi-skimmed milk. That’s a different basis from a nutrition table per 100 g of dry product.

    First compare values using the same preparation basis. Then consider separately what you add to your porridge.

  • Assuming allergen information applies to every variant

    According to the product information, Quaker Express Naturel may contain soya, barley and wheat. Another oat product may have a different allergen declaration.

    If you have an allergy, check the ‘contains’ and ‘may contain’ statements on the exact variant you’re buying.

Brands and supermarket own-label options

These brands and supermarket own-label ranges offer different types of oat products. Check the ingredients and instructions for each variant rather than making assumptions about an entire brand.

Albert Heijn

The own-label fine wholegrain porridge oats are a loose oat base for you to measure and prepare yourself.

  • For this variant, Albert Heijn lists wholegrain oats as the ingredient and 10 g of fibre per 100 g.
  • The preparation instructions call for water or milk; it isn’t an individually portioned product.

Jumbo

The own-label range includes a 1 kg value pack of fine wholegrain porridge oats for you to portion yourself.

  • The larger pack may suit you if you regularly use loose oats.
  • Check the pack to make sure you can use the contents within the stated storage conditions.

Golden Bridge

ALDI Netherlands lists Golden Bridge fine wholegrain porridge oats in a 500 g pack.

  • An option if you’re looking for fine, loose wholegrain porridge oats.
  • If ingredients and nutritional information affect your choice, check the pack.

Quaker

Quaker sells both loose porridge oats and Express Naturel sachets; the different variants suit different portioning needs.

  • The product information for Express Naturel lists twelve sachets and a two-minute preparation time in a microwave or saucepan.
  • Ingredients and potential allergens vary by variant. Don’t assume the allergen declaration for loose oats applies to the sachets.

Brinta

According to the product information, Brinta Porridge Oats are made with extra-fine oat flakes for warm porridge.

  • The instructions provided describe preparation in a microwave or by simmering gently.
  • The nutritional values shown are for a prepared portion with semi-skimmed milk, not for 100 g of dry oats.

Lidl

Lidl Netherlands lists coarse oat flakes in a 500 g pack.

  • A different flake size to consider if you’re not looking for fine oats.
  • Lidl says this product is available in store; check the pack there for ingredients and nutritional information.

Porridge oat products at Joybuy

These products are options to consider if you’re looking for an oat base or a quick breakfast choice. Check the ingredients and preparation instructions on each pack before choosing.

Quaker Express Oatmeal 324 g pack

Quaker Express Oatmeal 324 g

Consider this Express variant if you’re looking for something quick to prepare. Check the pack for preparation instructions, how the contents are portioned and which allergens are listed.

View at Joybuy
Quaker Oatmeal 600 g pack

Quaker Oatmeal 600 g

A loose pack for anyone who wants to measure out their own portions at home. Joybuy’s product information for Quaker Oatmeal 600 g lists wholegrain oats; check the current pack for preparation instructions and allergen information.

View at Joybuy
Zonnatura Organic Whole Wheat Oatmeal 500 g pack

Zonnatura Organic Whole Wheat Oatmeal 500 g

Consider this pack if you’re looking for an oat product you can portion yourself. Check the current label for the exact ingredients, preparation method and allergen information.

View at Joybuy

Frequently asked questions

Is instant porridge automatically less wholegrain than loose porridge oats?

No. The word ‘instant’ doesn’t in itself tell you whether a product is wholegrain. Quaker Oats Express Naturel lists wholegrain oats, while Albert Heijn lists wholegrain oats in its fine loose variety. Check the ingredients list for the variant you choose.

When should I choose loose oats rather than individual sachets?

Loose oats are a good choice if you want to decide how much to use and can measure and prepare them at home. Sachets are convenient if a pre-measured amount matters more to you; also check which liquid and equipment the instructions call for.

Are regular wholegrain porridge oats suitable for coeliac disease?

Don’t assume they are just because they’re labelled ‘wholegrain’. According to the Voedingscentrum, oat products are suitable for people with coeliac disease only if the official Crossed Grain symbol is on the pack. Check the current allergen information too.

How do I compare the nutritional values of two types of porridge oats?

Compare nutritional values on the same basis, for example per 100 g of dry product. You can’t directly compare the information Brinta gives for a prepared portion with 250 ml of semi-skimmed milk with dry values per 100 g.

How should I store loose porridge oats once opened?

Follow the storage instructions on the pack you bought. Albert Heijn advises storing its fine wholegrain porridge oats in a cool, dark, dry place and closing the pack tightly. Check the best-before date on your pack too.