People keeping an eye on fibre
You’re looking for a crunchy snack and want to know whether a product is genuinely wholegrain. Then you can compare the fibre content on a like-for-like basis, such as per 100 g.
For a morning snack, start by choosing crispbread labelled wholegrain, then compare the fibre per 100 g and per crispbread or portion. A simple rye variety, a thin variety with seeds and a supermarket own-brand pack can differ in ingredients and allergens, so check the label of the variety you plan to eat. The wholegrain label doesn’t tell you whether the product contains iodised salt.
You’re looking for a crunchy snack and want to know whether a product is genuinely wholegrain. Then you can compare the fibre content on a like-for-like basis, such as per 100 g.
You want to check before eating whether a variety contains rye, wheat, sesame or milk, and whether the packaging carries a ‘may contain’ warning.
You’re looking for something you can top quickly. Portion size, fibre per crispbread and storage instructions after opening can help you choose between packs.
Start with the wholegrain label, then compare the nutritional information and check that the ingredients and portion size suit your snack.
| What to look for | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Look for the wholegrain label and compare fibre per 100 g. Also check the figure per crispbread or portion, if shown. | If fibre is my priority for a morning snack, I don’t want to rely on the colour or the term ‘multigrain’. Around 42% of consumers put wholegrain and fibre first when choosing. |
| Ingredients and allergens | Read the ingredients, allergen information and any ‘may contain’ warnings for the variety you’ve chosen. | If I need to avoid certain ingredients, the label determines whether I can eat this crispbread. For around 33% of consumers, ingredients and allergens are the deciding factors. |
| Portion size and storage | Check the weight per portion, pack size and storage instructions after opening. | For a quick snack, I want to know how many pieces I’ll have and how to store the rest of the pack. Portion size and ease of storing are priorities for around 25% of consumers. |
A dark colour or the word ‘multigrain’ doesn’t confirm that a crispbread is wholegrain. The Voedingscentrum distinguishes wholegrain products based on the flour used.
Check that the product is labelled wholegrain before comparing the fibre content of different products.
Crispbread pieces vary in weight, so a figure per 100 g doesn’t tell you directly how much fibre is in the portion you eat.
Also check the portion weight and fibre per piece, if these are shown on the pack.
Ingredients and warnings can vary even between wholegrain crispbreads. For example, Wasa Dun Rogge Volkoren contains sesame, while other varieties may contain milk ingredients or carry a ‘may contain’ warning.
Check the current ingredients list and allergen information for every variety you choose, even if you already know the brand.
Wholegrain describes the grain, not the type of salt used in a specific product.
If iodine is relevant to your choice, check the product information or ask the manufacturer what type of salt is used.
Compare specific varieties rather than choosing by brand alone: ingredients, nutritional values and allergens can vary within the same range.
Wasa offers, among other options, a simple wholegrain rye variety and a thin wholegrain rye variety with sesame.
AH Knäckebröd volkoren is an own-brand variety in a 375 g pack.
Jumbo Knäckebröd Volkoren is a 375 g own-brand pack containing 25 portions.
Lidl lists a 250 g pack of wholegrain crispbread.
Aldi lists Goud Gebakken Knäckebröd volkoren in a pack of 25 pieces weighing 375 g.
Ryvita’s international range includes wholegrain rye and multigrain varieties.
These products offer different types of crispbread to top for a snack. Compare the wholegrain label, nutritional information and allergens on each pack. The order of the products doesn’t indicate which is the best choice for your portion.
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An option if you’re looking for rye crispbread to top for a snack. This product contains gluten from rye and barley, and may contain traces of sesame and milk. If you want to work out how many pieces to have, compare the fibre per portion on the pack.
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An option to compare if you’re looking for wholegrain crispbread for several snack occasions. This product contains wheat, rye, barley and sesame; the label also notes that it may contain lupin. Check the portion weight to work out how much fibre you’ll get per snack.
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A thin crispbread variety to enjoy with toppings. This product contains milk and gluten and may contain sesame. Before comparing it with other varieties, check the fibre value and its unit on the pack.
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A rye variety to compare if you’re looking for a simple base for toppings. This product contains gluten and may contain sesame and milk. Use the nutritional information on the pack to assess the fibre per 100 g and per piece.
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Rye crispbread to enjoy topped as a snack. This product contains gluten and may contain traces of milk and sesame. If it matters to your choice, check the fibre per 100 g and per cracker.
Check whether ‘wholegrain’ appears in the product description. According to the Voedingscentrum, the term for crispbread is subject to requirements on wholemeal flour; ‘multigrain’ or a dark colour is not a substitute for that label.
Use both figures for different purposes: per 100 g lets you compare products on the same basis, while per piece or portion reflects what you eat. Wasa lists 2.6 g of fibre per piece for Volkoren and 2.0 g for Dun Rogge Volkoren; Jumbo lists 1.6 g per 15 g portion for its wholegrain crispbread.
The rye and wheat varieties mentioned here aren’t gluten-free. Check the ingredients and allergen information on every pack, and look for sesame, milk and ‘may contain’ warnings too, if relevant.
No. The wholegrain label doesn’t tell you what type of salt a manufacturer uses. Check the information for the specific product or ask the manufacturer if this is relevant to your choice.
Follow the product’s storage instructions and seal the pack tightly after use. Albert Heijn recommends storing its wholegrain crispbread in a cool, dark and dry place, and keeping it in a sealed tin after opening.