Brunch shoppers looking for fibre
For Mother’s Day breakfast, you want to check whether the bread is labelled wholegrain and see its fibre content, rather than judging by its dark colour alone.
Who is this for?
Guests with different taste preferences
You’re looking for rye bread to go with your planned toppings, while considering whether your guests prefer a dense, dark loaf or a lighter variety.
Guests who check food labels
Before serving, you check whether a product lists rye, wheat or barley, or carries a warning about nuts. According to the Voedingscentrum, rye, wheat and barley are gluten-containing cereals.
What should you look for when choosing?
Start by checking whether it’s labelled wholegrain. Then compare the nutritional information per 100 g and choose a flavour and quantity to suit the breakfast you’re serving.
| What to consider | What to check when buying | Who it matters to |
|---|---|---|
| Wholegrain and fibre | Look for the word ‘wholegrain’ and compare the fibre per 100 g in the nutrition table. | I want to know whether the bread for breakfast really is wholegrain, rather than judging by its colour. For around 46% of consumers, this would be the main consideration. |
| Flavour and texture | Check the product description and ingredients to compare a dark rye variety with a lighter one made with wheat. | I’m looking for a flavour and texture that will work with the planned toppings and suit my guests. For around 27% of consumers, this would be the main deciding factor. |
| Allergens | Read the ingredients and allergen information on the specific packaging, even if you’ve bought the product before. | If guests avoid certain ingredients, I want to know which cereals are listed and whether there’s a warning about nuts before serving. This would be the most important consideration for around 18% of consumers. |
| Quantity and storage | Check the number of pieces or slices, the net weight and the storage instructions. | For a small breakfast, I want to choose an amount that won’t leave many unused portions. This would be the main consideration for around 9% of consumers. |
Common mistakes
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Assuming dark rye bread is wholegrain
A dark colour doesn’t confirm that bread is wholegrain. According to the Voedingscentrum, wholegrain bread is made from 100% wholemeal flour.
First look for the wholegrain label, then read the ingredients and nutritional information.
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Comparing only the fibre content
The fibre content alone doesn’t tell you how much salt a product contains or how much you’ll serve.
Always compare fibre and salt per 100 g, then consider how much bread you plan to serve.
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Checking allergens only at the table
Rye contains gluten; individual rye breads may also contain wheat or barley, or carry a warning about nuts.
Check the packaging before you buy, and for guests who eat a gluten-free diet, choose a separate product explicitly labelled gluten-free.
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Not planning for leftover bread
A small breakfast may leave you with unused portions that you don’t want to serve straight away.
Choose an appropriate quantity, follow the storage instructions on the packaging and freeze any unused portions if needed.
Brands to compare
Hollandia
The dark sourdough rye bread is a useful point of comparison if you’re specifically looking for wholegrain rye.
- Albert Heijn lists Hollandia Roggebrood Donker Zuurdesem as 100% wholegrain rye.
- The product also contains barley malt; check the allergen information on the packaging.
Smaakt
This rye bread gives you a label to compare if you also want to check for linseed in the ingredients.
- Albert Heijn lists Smaakt Roggebrood as containing 53% wholegrain crushed rye and 11 g of fibre per 100 g.
- Check current availability and the allergen information on the label before buying.
Brood van Soma
The 400 g Limburgs Volkoren Roggebrood is a useful point of comparison for ingredients and nutritional value.
- Jumbo lists this product as containing 42% wholemeal rye flour and 5.3 g of fibre per 100 g.
- Check the packaging for wheat and any warning about possible traces of nuts.
Bolletje
Licht Volkoren Roggebrood is a useful point of comparison if you want to check a loaf that contains wholemeal wheat as well as rye.
- For this specific product, Jumbo lists 41% wholegrain crushed rye and 7% wholemeal wheat flour.
- The product contains rye and wheat; check current availability too.
Van der Meulen
The packaged 100% wholegrain rye bread provides a useful reference for comparing products per 100 g.
- Jumbo lists this product as containing 10 g of fibre per 100 g.
- Check current availability and read the allergen information on the packaging.
Rye products on Joybuy
For Mother’s Day breakfast, you can compare these rye products by the quantity listed. Check the wholegrain labelling, nutritional information and allergens on each product’s packaging individually.
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TastyBasics Rye Bread, 9 pieces
The pack contains nine pieces, which can help you estimate how much you’ll need for brunch. Check the ingredients and allergen information on the packaging before serving.
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Bolletje Rye Bread Bun, 500 g
The pack states 500 g. If you specifically want to serve wholegrain bread, check that the wholegrain labelling matches the ingredients list, and read the allergen information too.
Frequently asked questions
How can I tell if rye bread is wholegrain?
Look for the word ‘wholegrain’ and read the ingredients list. According to the Voedingscentrum, wholegrain bread is made from 100% wholemeal flour; a dark colour alone doesn’t confirm this.
Is ordinary rye bread gluten-free?
No. According to the Voedingscentrum, rye is a gluten-containing cereal. For guests who eat a gluten-free diet, look for a product explicitly labelled gluten-free and check the packaging.
Does rye bread always contain iodised baker’s salt?
No, don’t assume that it does. According to the Voedingscentrum, bakers don’t have to use baker’s salt. For packaged rye bread, check the ingredients list, or ask the baker what type of salt was used.
What should I do with rye bread left over after brunch?
Follow the storage instructions on the packaging and freeze any unused portions if needed. That way, you don’t have to use the whole pack for Mother’s Day breakfast.