Who is this choice relevant to?

Families comparing fibre content

For households looking to serve wholegrain rye bread at a family dinner and estimate the amount of fibre per portion. The Voedingscentrum lists 5.7 g of fibre for a thick 70 g slice of rye bread; check the nutritional information on the packaging of the product you choose.

Families with different tastes

For shoppers who want to serve wholegrain rye bread, even though not everyone at the table likes a dark colour or a pronounced rye flavour. Jumbo describes Bolletje Light Wholegrain Rye Bread, made with wholegrain rye and wholemeal wheat flour, as lighter in flavour and colour.

Households that read labels carefully

For families whose choice is influenced by the ingredients, allergens, type of salt used or storage instructions after opening. This information needs to match the exact variety you’re serving.

What should you look for when choosing?

Start by checking which grains are used and the fibre content per 100 g. Then choose a flavour that suits your table and check the ingredients, allergens and storage instructions before buying.

What to consider What to check when buying Who it matters to
Wholegrains and fibre Read the product name and ingredients; compare the fibre content per 100 g on the label. I want to know which wholegrains the rye bread contains and how much fibre a portion adds to dinner. For around 50% of consumers, checking wholegrains and fibre comes first.
Flavour and texture Check whether the bread contains only rye or also wholemeal wheat; a light variety may taste different from Frisian rye bread. If not everyone likes a pronounced rye flavour, I look for a taste and texture that will suit the table. Around 30% of consumers give family appeal the highest priority.
Ingredients and storage Check the allergens, type of salt and storage instructions after opening on the packaging you choose. If the ingredients or how to handle leftovers are decisive for my household, I want to be able to assess this before dinner. This is the top priority for around 20% of consumers.

Common mistakes

  • Assuming a dark colour means it’s wholegrain

    The colour doesn’t tell you which flour or grains have been used. You could end up choosing rye bread that isn’t right for what you want to serve.

    Read the product name and ingredients, and check the fibre content per 100 g instead of judging by colour.

  • Confusing wholegrain with gluten-free

    According to the Voedingscentrum, rye is a gluten-containing grain. This means ordinary wholegrain rye bread isn’t suitable for anyone who needs to follow a strict gluten-free diet.

    In that case, choose only a product explicitly labelled gluten-free and check the current label.

  • Assuming every variety has the same ingredients

    The listed ingredients and nutritional values differ between the Bolletje and Brood van Soma varieties described here. Allergen and preservative information can also vary.

    Check the current packaging of the specific variety, even if both products are called wholegrain rye bread.

  • Opening a large pack without a storage plan

    PLUS says that Bolletje Frisian rye bread has a limited shelf life once opened and should be kept sealed in the fridge.

    Choose a pack size that suits the number of people eating and follow the instructions for the product you buy once it’s opened.

    If you don’t use an opened pack in time, you may have bread left over that needs to be thrown away.

Brands and varieties compared

Compare the specific rye bread variety, not just the brand: the grains used, nutritional values and ingredients can vary.

Bolletje

PLUS describes Bolletje Frisian rye bread as made with 100% wholegrain rye. Jumbo also describes a light wholegrain variety made with wholegrain rye and wholemeal wheat flour.

  • For the Frisian variety, PLUS lists 9.1 g of fibre per 100 g and no preservative.
  • The information for the Frisian variety lists wheat, rye and gluten-containing grains. Check the ingredients and allergens on the current packaging.

Brood van Soma

According to PLUS, the 400 g Wholegrain Rye Bread variety contains, among other things, wholemeal rye flour, cracked rye, sourdough and wholemeal wheat flour.

  • PLUS lists 5.2 g of fibre per 100 g for this variety.
  • The ingredients include preservatives, and the product information mentions possible traces of hazelnut. If you have allergies, read the current packaging.

Van der Meulen

Jumbo lists a 500 g pack under the product name Rye Bread 100% Wholegrain.

  • The product name makes this a variety worth considering if you’re specifically looking for wholegrain rye bread.
  • For a comparison, check the fibre content per 100 g, ingredients, allergens and storage instructions on the current packaging.

TastyBasics

Joybuy describes TastyBasics Rye Bread as a wholegrain rye variety, with nine pieces per pack.

  • Joybuy lists 9.6 g of fibre per 100 g for this variety.
  • The product information lists gluten-containing grains and rye, with possible traces of sesame, milk and nuts. Check the label if this is relevant to your household.

Rye bread on Joybuy

This rye bread loaf is an option if you want to serve wholegrains at a family dinner. Check the nutritional information and ingredients on the packaging if fibre or allergens will influence your choice.

Bolletje Rye Bread Loaf 500 g

Bolletje Rye Bread Loaf 500 g

If you want to serve wholegrains at dinner, you can assess this rye bread loaf by checking the label.

Joybuy describes the product as made with 100% wholegrains; the pack contains 500 g.

If you follow a gluten-free diet, check the ingredients and allergens: ordinary rye bread isn’t gluten-free.

View on Joybuy

Frequently asked questions

Is dark rye bread automatically wholegrain?

No. The colour doesn’t prove which grains or flour have been used. Check the product name and ingredients on the packaging to see whether the rye bread is wholegrain.

How much fibre does rye bread contain?

This varies by product and portion size. The Voedingscentrum lists 5.7 g of fibre for a thick 70 g slice of rye bread; when shopping, compare the nutritional information per 100 g for the varieties you’re considering.

Can someone on a gluten-free diet eat ordinary rye bread?

No. According to the Voedingscentrum, rye is a gluten-containing grain. Anyone who needs to follow a strict gluten-free diet should choose a product explicitly labelled gluten-free and check the current label.

Does all rye bread contain iodised salt?

Don’t assume so without checking the label. The Voedingscentrum lists baker’s salt as a source of added iodine; check the ingredients list of the rye bread you choose to see which type of salt is used.

How should I store rye bread left over after dinner?

Follow the instructions on the packaging of the variety you choose. PLUS says that Bolletje Frisian rye bread should be kept sealed in the fridge once opened; instructions may differ for other products.