Who is this choice for?

Households keeping an eye on fibre

If you’re looking for a wholegrain base for a festive rusk, you can compare the fibre content of different rusks per 100 g. Product information from Albert Heijn and Jumbo gives a range of values, from 7.7 to 11 g of fibre per 100 g, for the wholegrain varieties discussed here.

Families who want to portion out chocolate sprinkles

When serving a treat to several people, you can choose both the flavour and how much topping to put on each rusk. The Netherlands Nutrition Centre describes chocolate sprinkles as a sweet topping that is high in sugars, saturated fat and calories.

Shoppers checking for allergens

Rusks and chocolate sprinkles each have their own ingredients and allergens. The products discussed here include ingredients such as wheat, egg, sesame, milk and soya. So check the packaging for the exact combination you plan to serve.

What should you look for?

First, decide which rusk base suits your preference for fibre and texture. Then compare the chocolate sprinkles and think about how much you’d like to use on each rusk.

What to consider What to check when buying Who it matters to
Wholegrain base and fibre Check the product description and compare the fibre content in g per 100 g of rusks. If I mainly want a wholegrain base with a clear fibre content, colour alone doesn’t tell me enough. For around 36% of consumers, this is the top priority.
Sugars and portion size For chocolate sprinkles, compare the sugars per 100 g and consider how much you’ll use on each rusk. For a sweet treat, I want to decide how much chocolate topping to add. Around 29% of consumers pay most attention to sugars and portion size.
Flavour and presentation Look at the size and texture of the rusk, and at the individual flavours if you’re choosing a pack with assorted portions. When I’m sharing, a choice of flavours or a rusk with seeds matters to me. For around 21% of consumers, presentation is the biggest consideration.
Allergens Check the latest ingredients, allergen information and any warnings that an ingredient may be present on both products. If I’m shopping for guests with an allergy, I want to be able to check the exact packaging. For around 14% of consumers, this is their main concern.

Common mistakes

  • Assuming ‘plain’ means ‘low in sugar’

    The word ‘plain’ doesn’t tell you how much sugar a chocolate sprinkle product contains. Albert Heijn’s product information lists 65 g of sugars per 100 g for Venz Puur and 64 g per 100 g for De Ruijter Chocoladehagel puur.

    Compare the ‘of which sugars’ figure per 100 g for the varieties you’re considering, rather than relying on the name on the packaging.

  • Treating all wholegrain rusks as the same

    The stated fibre content varies between wholegrain varieties. The amount of chocolate sprinkles you use also affects what’s on each rusk.

    Compare the fibre content per 100 g of rusks, then decide separately how much topping you’d like to use.

  • Assuming a seeded rusk is suitable for everyone

    Seeds and grains affect not only the texture but also which allergens you need to check for in a particular variety. Chocolate sprinkles need their own ingredients check, too.

    Before serving, check the allergen information for both the rusks and the chocolate sprinkles, including any ‘may contain’ statements.

Brands to consider

Bolletje

The Bolletje products discussed here include a standard wholegrain rusk and a wholegrain variety with oat flakes and seeds.

  • According to Albert Heijn’s product information, Bolletje Volkoren beschuit contains 11 g of fibre per 100 g. The seeded, high-fibre farmhouse rusk discussed here lists 10 g per 100 g.
  • Ingredients vary by variety. Check for gluten-containing grains, egg and sesame, among other things.

Albert Heijn

The AH products discussed here include wholegrain rusks, organic wholegrain seeded rusks and reduced-sugar dark chocolate sprinkles.

  • Albert Heijn’s product information lists 9 g of fibre per 100 g for AH Beschuit volkoren and 11 g per 100 g for AH Biologisch Volkoren beschuit meerzaden.
  • AH Hagelslag puur minder suiker lists 43 g of sugars per 100 g and 30% less sugar than AH Chocolade hagel puur. Don’t compare this claim directly with other varieties; check the allergens, too.

Jumbo

Jumbo Beschuit Volkoren is an own-brand option to compare for fibre content and ingredients.

  • Jumbo’s product information lists 7.7 g of fibre per 100 g and a pack of 13 rusks.
  • The ingredients listed include wheat, barley and egg. Check the current label if any of these ingredients are relevant to your guests.

Venz

Venz Puur is an option discussed here for anyone who wants to top their rusk with dark chocolate sprinkles.

  • Albert Heijn’s product information lists at least 32% cocoa solids for Venz Puur.
  • The same product information lists 65 g of sugars per 100 g and names milk and soya as allergens.

De Ruijter

The varieties discussed here include dark chocolate sprinkles, extra-dark chocolate sprinkles and Kleintjes, with individually portioned flavours.

  • According to Albert Heijn’s product information, Kleintjes contains eight portions, making it easy to serve different flavours separately.
  • Ingredients and allergens vary by variety. De Ruijter Chocoladehagel puur lists 64 g of sugars per 100 g; don’t assume this figure applies to other De Ruijter varieties.

Rusks and chocolate sprinkles at Joybuy

These products let you put the combination together yourself: two wholegrain rusk options for the base and one dark chocolate sprinkle option as a separate topping. Choose your rusks and chocolate sprinkles separately, and check the labels on both packs for your guests.

Bolletje dark wholegrain rusks, 10 pieces

Bolletje dark wholegrain rusks, 10 pieces

A wholegrain rusk base if you’d like to choose a darker variety for your festive market treat.

Pack of 10. Choose the chocolate sprinkles separately and, if you have allergies, check the latest label for ingredients including wheat, oats, barley and sesame.

View at Joybuy
Bolletje wholegrain rusks, 13 pieces

Bolletje wholegrain rusks, 13 pieces

A wholegrain rusk base if you’d like to choose and portion the chocolate sprinkles yourself.

Pack of 13. Compare the fibre per 100 g on the packaging and check the latest label for wheat, egg and any sesame warnings.

View at Joybuy
De Ruijter Intense dark chocolate sprinkles, 200 g

De Ruijter Intense dark chocolate sprinkles, 200 g

A separate dark chocolate topping if you want to choose your own wholegrain rusk base and decide how much topping to use.

Pack of 200 g; rusks are not included. To compare, check the sugars per 100 g on the current label and review the allergen information, including for milk and soya.

View at Joybuy

Frequently asked questions

Does every Dutch rusk contain iodine because of baker’s salt?

You can’t assume this is true for every rusk. Check the ingredients list for the specific product to see whether baker’s salt is listed. If the ingredients are important to you, ask the manufacturer for more information.

How does choosing wholegrain rusks affect the combination with chocolate sprinkles?

Choosing wholegrain rusks changes the base, not the ingredients in the chocolate sprinkles. The Netherlands Nutrition Centre doesn’t include chocolate sprinkles in its Wheel of Five guidelines, so compare the nutritional information for both products and decide how much topping to use.

Which allergens should I check in rusks with chocolate sprinkles?

Check both products, as their ingredients vary by variety. The rusks discussed here list ingredients including wheat, and sometimes egg or sesame. The dark chocolate sprinkles discussed here list ingredients including milk and soya. Also read any ‘may contain’ warnings on the packaging.

How should I store rusks and chocolate sprinkles before serving?

Store rusks in a dry place in a tightly sealed container to keep them crisp. The chocolate sprinkle packs discussed here advise storing them in a cool, dry place. When serving, put out small amounts and seal the rest again.

Can I sell rusks with chocolate sprinkles that I’ve put together myself at a Christmas market?

Before selling, check the requirements set by the market organiser and the relevant local council for your type of stall. The Dutch government says that businesses handling food must work safely and hygienically. Any additional requirements will depend on the specific circumstances.